The first Habitat for Humanity house built as part of the Build Smart, Breathe Easier national asthma education program will be dedicated in partnership with the Dunmore family in Detroit on Friday, July 29, 2011. Program partners Merck, Habitat for Humanity Detroit, the Asthma and Allergy Foundation of America (AAFA) and HGTV’s Carter Oosterhouse will host a dedication ceremony where Betty Dunmore and her three daughters will receive keys and walk through their completed home with asthma-healthy features for the first time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49320-Merck-Asthma-Awareness/
Discovery Communications today announced the expansion of its ‘Discover Your Skills’ public affairs job skills program, including a partnership with Montgomery College focused on better preparing students with the necessary skills to take advantage of available job opportunities, and the airing of eight public service announcements (PSAs) across its U.S. networks and digital platforms highlighting career opportunities in the skilled trades, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51862-discovery-communications-american-job-growth-job-skills-development
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
Vikes, Dance Fever, French Fries. The names might not be familiar to you, but chances are good your kids have heard of them. These are the street names for prescription drugs, and more and more teens are using them to get high.
Each year, nearly 2 million teens abuse prescription drugs. The new parent’s Prescription and Over-the-Counter Drug Guide from BeSmartBeWell.com and The Partnership at Drugfree.org breaks down the most commonly abused prescription and over-the-counter drugs in a simple-to-understand and interactive web page. Learn drugs’ “street” names, how kids are using them (inject, inhale, etc.), why they're dangerous and the warning signs of abuse.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50821/
Drive for Innovation is an initiative presented by UBM Electronics in partnership with Avnet Express, the e-Commerce engine for Avnet Electronics Marketing, an operating group of Avnet, Inc. The first-of-its kind media project is designed to showcase electronics innovation and automotive system design with a cross-country journey in a Chevrolet Volt. The 12-month initiative will celebrate innovative people, products and places in electronics and technology.
EE Times Editorial Director Brian Fuller will visit innovation hubs across America, interviewing engineers, entrepreneurs, innovators, students and “mad scientists” – all while blogging and posting video about his experiences. Fuller will highlight inspiring stories and detail electronics innovation behind the Volt and the future of plug-in electric cars.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51004-drive-for-innovation/
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Cox’s new marketing campaign that includes popular personality Yarel Ramos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52200-cox-communications-celebrates-hispanic-heritage-month
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
Ortho Clinical Diagnostics (OCD), in partnership with the National Association of Chronic Disease Directors (NACDD), today unveiled new consumer survey results and a report revealing the state of blood test health literacy in the United States with strategies to support much-needed patient education and empowerment. The first step: ensuring patient access to and understanding of blood test results, a critical component to maintaining health and wellness. The campaign kicks off during National Health Literacy Month, an awareness effort founded in 1999 to promote the importance of understandable health information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52662-ortho-clinical-diagnostics-and-nacdd-blood-test-health-literacy-survey
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
Palace Resorts – the company that sets the standard in five-star, all-inclusive resort accommodations – announces an unprecedented travel industry partnership with the launch of the exclusive Colin Cowie Wedding Collection. Available at all Palace Resorts Mexico properties and the all-inclusive Hard Rock Hotels in Punta Cana, Vallarta, Cancun and Riviera Maya, Colin Cowie is bringing his unparalleled style and innovation to destination wedding design. Previously available only to society and celebrity clients, this partnership signals the first time all couples will have the chance to wed or renew their vows in a celebration designed by Colin Cowie, one of the world’s foremost authorities in wedding planning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53338-palace-resorts-hard-rock-hotel-properties-wedding-collection-colin-cowie
Jewelry Television® (JTV), is the largest broadcast shopping network focused exclusively on the sale of fine jewelry and gemstones, announced a partnership with Grammy award-winning artist, Michael W. Smith. The Christian singer will perform live on Jewelry Television® on Sunday, Nov. 20 at 11:45 a.m. and 2:00 p.m. EST to promote his latest instrumental CD release, ‘Glory,’ and share holiday cheer with JTV viewers. ‘Glory’ is currently available pre-release at JTV.com and will be available in stores on Nov. 22.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jewelrytelevision/46003/
