Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
The upcoming unveiling of the Environmental Protection Agency's plan to impose new far-reaching regulations on emissions of existing power plants promises to bring unwelcome increases in electricity prices for consumers and businesses, warns the National Mining Association.
"This plan is all pain and no gain," said Luke Popovich, vice president of communications for the National Mining Association." That's why state leaders across the country are coming to the same conclusion— that we should not sacrifice our power system to an unworkable plan built on a faulty interpretation of the law."
To view the multimedia news release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Jive Software, Inc. (Nasdaq: JIVE), today announced an evolution of its interactive solution that combines the collaborative capabilities of the enterprise social network with its new suite of purpose-built mobile apps. By fully integrating Jive-w mobile apps, including Jive Chime, Jive Daily and Jive Circle with the industry-leading Jive-n internal solution, Jive liberates employees to work wherever and however they want through the power of a truly mobile, interactive intranet. Additionally, the latest release of Jive-n accelerates time-to-deployment with out-of-the-box, best-practice templates for HR, sales and corporate communications functions that deliver immediate value for all lines of business.
“Jive is on a mission to help people work better together,” said Elisa Steele, chief executive officer at Jive Software. “To remain competitive, companies are looking for connected, modern digital solutions with everything needed to get their jobs done. This next-generation intranet solution is tailored, managed and expanded with little or no burden on IT, which delivers immediate business value and clear ROI. It's totally mobile, with smart, elegant apps that keep everyone connected to their company and colleagues.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7447051-jive-software-interactive-internet/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
A new Obama administration regulation–the so-called Stream Protection Rule–is about to drive up energy costs and unemployment with no gain in environmental benefits, cautions the National Mining Association.
“The primary motive of this regulation is not to protect streams, as its title would suggest, but to protect federal regulators' jobs at the expense of coal miners' jobs as the nation's energy providers,” said Luke Popovich, vice president of communications for the National Mining Association.
In a classic example of needless regulation, the U.S. Office of Surface Mining, or OSM, plans to change more than 475 regulations, as well as add more new rules – despite no demonstrated need. OSM has crafted the rule behind closed doors, Popovich said, shutting cooperating states out of discussions about the purpose and content of the regulation.
The new rule carries a heavy economic price tag, Popovich warned. He pointed to an analysis by an independent consultant that found that OSM’s rule would put more than 268,000 mining and dependent jobs at risk—adding to the 40,000 high-wage jobs already lost in the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
http://www.book-marketing-expert.com/ Action-Packed Legal Thriller Combines High Seas Intrigue with Mystery, Courtroom Drama, Politics and Philosophy The
Tortoise Shell Game is a thought-provoking, white-knuckle ride which
begins off the coast of Central America where the sinking of a tuna
boat, the Sea Diva, is shrouded in mystery, its crew missing. The
fast-moving plot continues through to the courtroom as lawyer Anthony
Darren agrees to represent the boat's owner, only to be blindsided when
the case takes an unexpected and shocking turn. The
Tortoise Shell Game has been acclaimed by Pulitzer Prize nominated
former Boston Globe correspondent Gary S. Chafetz, author of The Lost
Army, who calls it, “Masterful storytelling! An action-packed
thriller, an electrifying read.” Grady Harp,
an Amazon Top 100 Hall of Fame Reviewer says “V Frank Asaro’s skilled
pen has created a mystery thriller with more twists and turns than a
complex carnival ride.” Media Contact: For a review copy of The
Tortoise Shell Game or to arrange an interview with V Frank Asaro
contact Scott Lorenz of Westwind Communications Book Marketing at
scottlorenz@westwindcos.com or by phone at 734-667-2090
http://www.book-marketing-expert.com/
As sleaze oozes from the Pentagon,
banished Marine and Naval Academy alum Susanna Marcasi finds a web of
corruption and must take on a man to whom all are beholden, Defense
Secretary Manfred Stahl. Can she bring down the cloistered power
brokers deep within the military’s superstructure and survive? Blood
Stripe: The Susanna Marcasi Chronicles. Find out more at:
http://www.GinaMariaDiNicolo.com or on Amazon at:
http://j.mp/Blood-Stripe Cincinnati City Beat and
Amazon reviewer John Kelly says “Like a literary version of ‘A Few Good
Men (and Women)’ on steroids, Gina Maria DiNicolo rips into your
emotional core like a ‘kill shot’ from page one and never lets up for
322 pages. This book, not for the weak of heart, tells the story of
strength, courage and no mercy in the most elite units of the U.S.
Armed Forces.” Baltimore native Gina Maria DiNicolo graduated
from the U.S. Naval Academy with a degree in history and an attraction
to the unconventional. She accepted a commission in the U.S. Marine
Corps where she worked in aviation, recruiting, history, and public
affairs. As a fulltime author and historian, in addition to her two
books, DiNicolo has written scores of articles for the Military Officer
Magazine and other publications. After publishing Blood Stripe, she
sought to get her historian game on and accepted a one-year, work/study
assignment as a senior editor for the U.S. Army Center of Military
History in Washington, D.C., producing studies on military operations
in Iraq and Afghanistan. She is a dancer specializing in Argentine
Tango. For a review copy of Blood Stripe: The Susanna
Marcasi Chronicles or to arrange an interview with Gina Maria
DiNicolo contact Scott Lorenz of Westwind Communications Book
Marketing http://www.book-marketing-expert.com/ or by phone
734-667-2090.
The plan for reducing carbon emissions from existing power plants that President Obama unveiled at the climate conference in Paris will come with an overall price tag that should greatly trouble American consumers and business and will have little meaningful impact on global warming, cautioned the National Mining Association.
“The plan will replace low-cost power supplies with more expensive and less reliable sources of power. And these increases will show up in monthly utility bills and have a particularly devastating effect on low-income households. About half of all American families already pay close to 20 percent of their disposable income on energy-related expenses.” said Luke Popovich, Vice President, Communications, National Mining Association.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
China-based smartphone manufacturer Vargo Technology and CEO, Fu Zhaowei, were featured in Times Square on December 21, 2015. The video clip drew the attention of passers-by, generating interest in Fu’s dedication to product detail and his ideas concerning security.
The excellent craftsmanship and seamless operating system left an impression on passers-by who trialed the application on site. The closed-loop design uses a safe communications system.
To view the multimedia release go to:
http://www.multivu.com/players/English/7724951-vargo-smartphone-security/
Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
From a Broken land is a new fantasy fiction novel that John Kelly of Cincinnati City Beat says is “highly imaginative, intricately told, and epic in its scope and ambition. It’s an edge-of-your seat action adventure story that will have you rooting for good to prevail over evil.”
From a Broken Land is author William R. Herr’s heroic tale as his characters do battle with an enemy that appears only as shadows and mist. In From A Broken Land, Herr created his own universe of Kings and Soldiers holding back the encroaching blight.
Find our more at http://www.WilliamRHerr.com
Media Contact: For a review copy From A Broken Land or to schedule an interview with William R. Herr please contact Scott Lorenz of Westwind Communications Book Marketing, 734-667-2090 scottlorenz@westwindcos.com. Fantasy
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
