SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world.
According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff Equalizer.
To view the multimedia release go to:
https://www.multivu.com/players/English/8279551-smirnoff-equalizer-spotify-music-womens-day/
ATLANTA — January 29, 2019 — The Krystal Foundation announces $101,112.78 in enrichment funding for 31 schools and school-affiliated organizations. These grant recipients were chosen from 229 applications received during the Foundation’s first two grant windows for the 2018-2019 academic year. The next grant window opens on February 1 and extends to March 1 when recipients will be selected for an additional $50,000 for impactful programming in science, technology, engineering, art and mathematics (STEAM) as well as music, sports and culinary arts.
“Krystal is fully invested in the communities we serve,” said Paul Macaluso, Krystal president and CEO and president of The Krystal Foundation. “The Foundation helps pay for programs that foster academic enrichment, while building life skills for the children of our customers and our employees.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8479951-the-krystal-foundation-squaring-is-caring-2018-grant-winners/
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
