Post Foods’ Honey Bunches of Oats® announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64320-post-foods-honey-bunches-of-oats-domino-saints-bunch-of-beats-sweepstakes
Whether finding creative ways to help fuel their kids in the morning or coming up with smart snacks to help keep their families energized during the day, moms are constantly in search of easy ways to develop healthy habits with their families. To help mom support her family’s active and healthy lifestyles, Kellogg’s® is rolling out Tips for a Great Start: a 30-day program featuring Team Kellogg’s™, a group of U.S. Olympic and Paralympic athletes and hopefuls, and U.S. Olympic Committee (USOC) dietitians.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65070-team-kelloggs-athletes-and-dietitians-tips-for-a-great-start
Wednesday 26 March 2014, marked exactly six months until the start of one of the world’s largest and most iconic sporting events. Scotland, the Home of Golf, is getting ready to host The 40th Ryder Cup in September 2014, in addition to Welcoming the World in its Year of Homecoming.
Over 250,000 spectators are expected to travel to Gleneagles to enjoy the magnificent tournament set against the backdrop of the rolling Perthshire glens.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400510-the-ryder-cup-tees-off-scotland
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces a massive leap in the field of breakfast superiority with the hiring of actor/comedian Rob Riggle as the Holiday Inn Express® brand’s very first Creative Director and Breakfast Excellence Honcho. In this newly created and very important role, Riggle will be responsible for delivering comedic genius and driving Express Start™ breakfast enthusiasm for the brand through a variety of unique programs and content rolling out over the summer and fall of 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7568451-hiexpress-rob-riggle-pancake-machine/
Sherwin-Williams introduces its latest innovation: ColorSnap®, the company’s most comprehensive, integrated color selection system ever offered. Designed to help consumers and professionals make confident and efficient paint color selections, ColorSnap includes a first-of-its-kind, in-store display that makes color selection fast and easy, in addition to enhanced online and offline tools, and new colors.
“With the ColorSnap system, we’ve created a completely new way to navigate color. Whether in their neighborhood Sherwin-Williams store, at home or on the go, ColorSnap provides a solution to easily explore and find color any way the consumer chooses,” said Jackie Jordan, director, color marketing, Sherwin-Williams.
ColorSnap starts rolling out this month and will be available in all 4,000 Sherwin-Williams stores across the U.S. and Canada by the end of January 2016.
To view the multimedia release please visit
http://www.multivu.com/players/English/7602351-sherwin-williams-colorsnap/
Mighty, motorized micros! Playmates Toys announced today the launch of T-Sprints, an innovative new figure and wheels play pattern that goes beyond traditional vehicle play, available first at Toys“R”Us® stores nationwide for the month of December, and rolling out to additional retailers beginning in January. The highly stylized figures, which capture the personalities of the Teenage Mutant Ninja Turtles, each come with a different vehicle and feature a unique flywheel so kids can rev and send them sprinting into action.
“As the company behind the popular Teenage Mutant Ninja Turtles toy line for decades, Playmates Toys continually strives to develop innovative new play patterns which allow fans to experience their favorite characters in unique and entertaining ways,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The T-Sprints collection offers fans a humorous, unique new experience, bringing the personalities of each Turtle to life in whole new way.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7404458-playmates-toys-t-sprints-toys-r-us-tmnt/
More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Meals on Wheels America is a national network of local community organizations that deliver meals, friendly visits and safety checks to our nation’s most vulnerable seniors. With the senior population projected to double by 2050, and an aging volunteer base, Meals on Wheels America, in partnership with the Ad Council, is launching its first national integrated campaign this summer to recruit a new pipeline of volunteers to meet the growing need.
Every day, Meals on Wheels volunteers deliver one million meals and smiles to seniors in need across the country. The current network represents more than 5,000 local programs in virtually every community in America and relies on an army of two million volunteers to deliver meals five days a week, typically between 11 am and 1 pm. Beyond providing nutrition, delivering a meal also provides a moment of human connection that nourishes both the senior and the volunteer. For many seniors, the volunteer may be the only person they will see that day. According to a survey of current Meals on Wheels volunteers, more than 75 percent are over the age of 55, and the average age of volunteers is 62, making it critical to recruit additional volunteers to keep the wheels rolling for future generations.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867951-ad-council-meals-on-wheels/
General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world. From Annie’s organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.
There has been a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles. In fact, wholesome snacks are the fastest-growing segment surpassing the overall food and beverage market according to 2016 research from Packaged Facts.
To view the multimedia release go to:
http://www.multivu.com/players/English/8016851-general-mills-unveils-new-snacking-inspired-products/
Bayer, the maker of Coppertone®, is revolutionizing the sunscreen experience this season with new Coppertone® Whipped, a transformative sunscreen unlike anything you’ve ever felt before. Not only is Coppertone introducing the first ever whipped sunscreen, it is rolling out a series of engaging activations throughout the summer to launch it, and partnering with everyone from beauty influencers to the Skin Cancer Foundation.
The Whipped line, available in both CLEARLYSheer® and WaterBABIES® Pure & Simple formulas, transforms the sunscreen application process from an ordinary task to an experience people can look forward to before they head out into the sunshine. While many other sunscreen lotions can feel heavy or sticky, Whipped has a rich and creamy texture, yet it absorbs quickly and feels light on skin. Plus it won't clog pores and leaves skin feeling soft and smooth while helping to protect it from the sun's harmful UV rays.
To view the multimedia release go to:
https://www.multivu.com/players/English/8113551-coppertone-sunscreen-clearlysheer-whipped/
TriggerPoint™, the market leader in foam rolling, movement products and education, today announces the launch of the GRID VIBE premium vibrating foam roller. Designed for muscle relaxation and pain reduction, the GRID VIBE pairs TriggerPoint’s patented GRID foam roller design with vibration technology to deliver enhanced muscle mobility experiences.
The GRID VIBE’s vibration frequency is specifically calibrated at 33 hertz for optimal muscle relaxation, minimizing discomfort and allowing users to focus longer on foam rolling tender areas. Research shows that vibration decreases the body’s sensation of pain. When vibration is paired with TriggerPoint’s signature GRID pattern that mimics a massage therapist’s hands, fingers and fingertips, the GRID VIBE effectively targets more layers of tight muscle tissue. The GRID VIBE can be used by anyone for muscle recovery, injury prevention, improving athletic performance, pain management, or boosting overall body movement and mobility.
To view the multimedia release go to:
https://www.multivu.com/players/English/8135751-triggerpoint-grid-vibe-vibrating-foam-roller/
TriggerPoint™, the market leader in foam rolling, movement products and education, today announces the launch of the GRID VIBE premium vibrating foam roller. Designed for muscle relaxation and pain reduction, the GRID VIBE pairs TriggerPoint’s patented GRID foam roller design with vibration technology to deliver enhanced muscle mobility experiences.
The GRID VIBE’s vibration frequency is specifically calibrated at 33 hertz for optimal muscle relaxation, minimizing discomfort and allowing users to focus longer on foam rolling tender areas. Research shows that vibration decreases the body’s sensation of pain. When vibration is paired with TriggerPoint’s signature GRID pattern that mimics a massage therapist’s hands, fingers and fingertips, the GRID VIBE effectively targets more layers of tight muscle tissue. The GRID VIBE can be used by anyone for muscle recovery, injury prevention, improving athletic performance, pain management, or boosting overall body movement and mobility.
To view the multimedia release go to:
https://www.multivu.com/players/English/8135751-triggerpoint-grid-vibe-vibrating-foam-roller/
Dollar Car Rental, the leading family brand in the car rental industry, is rolling out an industry-leading debit card policy making it easier than ever to reserve a car using a debit card. The policy will eliminate credit checks, reduce proof of return travel and ID requirements, while also lowering the renter age restriction from 25 to 20 years old.
Financial expert and debit card advocate, Dave Ramsey, is joining forces with Dollar to help spread the word about the new, more customer-friendly policy, as it is a long-awaited solution that addresses a need he has seen firsthand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8492251-dollar-car-rental-debit-card-policy/
