J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48222/
The American Lung Association has released a television advertisement today in an effort to thwart Congressional attempts to weaken the Clean Air Act. This effort is part of the Lung Association’s Healthy Air Campaign to preserve the Environmental Protection Agency’s (EPA) authority to implement and enforce this forty-year-old, landmark public health law. The provocative new ad focuses on the devastating effects of air pollution and its impact on the health of children, while bringing a sense of urgency to the debate over cleaner air.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/defendcleanair/48959/
Gone are the daunting days of pacing the drugstore aisles and wasting hard-earned money on gimmicky products that simply don’t deliver as Daily Glow (www.dailyglow.com), a leading health and beauty authority, announces its first-annual Daily Glow Awards. After in-depth research, testing and analysis of thousands of products in the marketplace, the 85 carefully selected products have been declared first year winners and granted “Glow-Getter” status, an accolade recognizing the most inventive, state-of-the-art and truly original products of 2011 within six categories: Skin, Hair, Makeup, Hand/Foot/Nail Care, Biggest Breakthroughs and Editors’ Picks. The inaugural Daily Glow Award winners will be highlighted in an expansive editorial feature on DailyGlow.com/Awards beginning December 16, 2011.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53388-daily-glow-getter-awards-innovative-products-where-health-meets-beauty
The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
THINK: Pop-punk princess nails.
WHAT THEY ARE: Limited-edition, edgy designs of Sally Hansen’s hit, Salon Effects Real Nail Polish Strips, created in collaboration with pop star Avril Lavigne. Sally Hansen, the nail color authority, is partnering with award winning singer-songwriter Avril Lavigne to launch a collection of highly-anticipated prints that will leave you ready to rock. The revolutionary peel-and-apply strips are now available in 12 limited edition patterns guaranteed to captivate pop-punk princesses everywhere as much as Avril’s high-spirited melodies and powerhouse voice do.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55429-coty-star-power-nails-with-avril-lavigne-salon-effects-from-sally-hansen
A landmark summer research study has unveiled a vital component of wellness and happiness…vacations. The survey, “The Takeaways from Getaways,” commissioned by the Las Vegas Convention and Visitors Authority, draws attention to the serious physical and emotional implications of stress and feeling over worked, and the inextricable link between vacation and personal wellness and happiness.
The research revealed surprisingly that more than 9 out of 10 Americans reported feeling happier after taking a vacation. And seventy-seven percent (77%) believed that their overall health improves after a getaway. Even so, more than half of Americans admitted that doctors should be able to prescribe vacations as a curative and therapeutic option for stress-related maladies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56160-the-takeaways-from-getaways-visit-las-vegas-lvcva
Runner’s World, the authority on running information, will offer comprehensive, real-time coverage and continuous expert analysis of the Olympic Track and Field Trials, which run June 22-July 1 at historic Hayward Field in Eugene, OR.
Runner’s World’s coverage team in Eugene is anchored by longtime Runner’s World editor-at-large Amby Burfoot and veteran Running Times senior editor Scott Douglas, plus award-winning writer John Brant adding occasional columns and commentary, all of which are accessible at www.runnersworld.com/olympic-trials.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56842-runner-s-world-steps-up-july-issue-olympic-track-trials
Hotels.com® has long been an authority on lodging around the world, but savvy travelers know that there is more to finding the perfect place than just the hotel property alone. That’s why vacationers rely on the experts at Hotels.com to provide insider information on key trip-planning elements, such as food and activity trends, to make their journey a success. Today, the online booking expert has released the results of a global survey of 27,000 travelers that discovered some core facts about American food preferences internationally and domestically.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52876-hotels-com-worlds-best-food-survey-results
http://www.techdivamedia.com This
video walks you through uploading a video to YouTube and optimizing it
for SEO, so that you can get the most bang for your buck. Creating
videos can be simple--you can do it without video equipment or editing
software. You can use sites like Animoto.com and Stupeflix.com to
create simple, clean and pro-looking videos for your website. Then, by
including your keywords in the video and then in the information on
YouTube when you upload, you've now created content that links back to
your site from a respected source--YouTube. Having content with your
keywords that links back to your site from credible sources on a
regular basis is the key to establishing authority with Google, which
improves your ranking for your keyword.
Tourism Authority of Thailand is hosting 12 contestants of a Vietnamese beauty pageant as part of a new promotional effort to boost visitor arrivals from one of the kingdom’s fastest growing source-markets.
The Tourism Authority of Thailand (TAT) announced that Ryo Ishikawa, a young Japanese player who is a rising star in world golf, has accepted its invitation to be the Golf Ambassador of Thailand for the 2nd year. Mr. Ishikawa, known as the “Bashful Prince,” will help promote Thailand as a tourist destination with a focus on promoting golf tourism to Japanese visitors.
Aruba, One happy island, invited New York City residents and visitors to celebrate their love this Valentine’s Day on a heated pop-up beach in Times Square.
Thousands of people stopped by Aruba’s heated paradise, where couples enjoyed hourly trip giveaways to the One happy island, photo opportunities under the famous Fofoti tree, and warmth and relaxation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60400-aruba-tourism-authority-one-happy-island-valentine-s-day-in-times-square
