AstraZeneca announced today that it has collaborated with actor and father James Van Der Beek on a campaign to dispel common myths about the flu and underscore the importance of annual influenza vaccination for eligible individuals and families. As part of the campaign, Van Der Beek stars in an informative and comedic video, called “Just the Flu Facts,” in which he uses his signature sense of humor to debunk common misconceptions about seasonal influenza that are often barriers to vaccination.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312451-medimmune-specialty-care-james-van-der-beek-flumist-quadrivalent-encourage-flu-shot/
Sick of deeply personal accounts written in the first person? Seeking an exciting, interactive read that puts the “u” back in “aUtobiography”? Then look no further than Neil Patrick Harris: Choose Your Own Autobiography! In this revolutionary, Joycean experiment in light celebrity narrative, actor/personality/carbon-based-life-form Neil Patrick Harris lets you, the reader, live his life. NEIL PATRICK HARRIS
CHOOSE YOUR OWN AUTOBIOGRAPHY
www.nphbook.com Humor, entertainment, biography, memoir, comedy
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and Share. The new campaign will see the colors used in numerous creative ways from unexpected events to artistic interventions in bars and supermarkets.
The center of the launch of the new campaign is a film that aims to inspire people to live more colorful. A story that begins with the question “What happens when 3 friends tell their boss about last night”. In the story that has been dubbed “Last Night”, we follow the 3 friends through a thrilling and unexpected fun journey into the night, culminating in the ending scene on a beautiful beach the morning after. “Last Night” is a celebration of young people having fun together. Coming to live in an explosion of colors, fun and humor. The story demonstrates how Tuborg always aspire to bring colors of fun to people.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500551-tuborg-colors-of-fun/
Retired Marine Corps Lieutenant Colonel, actor and comedian Rob Riggle stars in the third installment of Easter Seals Dixon Center’s award-winning PSA series. Released today to coincide with Memorial Day, “What to Wear” uses light humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce.
“Changing the conversation about how Americans perceive veterans is really important,” says Riggle, with 20+ years of military service. “These are hardworking, dedicated, innovative people who deserve quality employment when they return home from their military service.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172752-easter-seals-dixon-center-psa-riggle/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
Teaming up with the American Diabetes Association® and the multi-talented performer and caretaker Joey Fatone @RealJoeyFatone, Colgate Total® is using the power of laughter to help raise awareness of the potential link between oral health and diabetes with the new “30 Days of Laughter” campaign (#30DaysofLOL), beginning today. The 30 days from November 12 to December 11, 2015 will be filled with laugh-out-loud videos, funny social media posts, engaging apps and more to make the diabetes community laugh, all while building awareness of the importance of maintaining the health of the teeth and gums behinds those smiles.
According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease1. Colgate Total® toothpaste can help prevent and even reverse gingivitis, the most common form of gum disease. It is the only FDA-approved and American Dental Association-accepted2 toothpaste to help prevent gingivitis. With regular twice daily brushing, you can help improve your gum health in as little as four weeks3 with Colgate Total®.
Understanding how challenging managing diabetes can sometimes be, the funny and talented performer Joey Fatone is leading the “30 Days of Laughter” campaign to remind people that sometimes laughter can feel like the best medicine. “When my father was diagnosed with Type 2 diabetes, our family was shocked. But we’re a big, loving group and we all help him together every day. I know that humor in the face of challenges is vital and I’m excited to share that with other families touched by diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7654951-colgate-30-days-of-laughter/
Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C. On this new reality show viewers will get to see Jenni’s five children: Chiquis, Jacqie, Mikey, Jenicka and Johnny as they step up and pull together to pursue their biggest dreams with humor and love. To download images, click here: www.image.net/TheRiveras1. To view the “The Riveras” official trailer click on: https://youtu.be/H658DG87l24.
“We want to show the world you can continue moving forward despite adversities. Yes, life without our mother has been painful and difficult. We have weak moments but at the end of the day we come together as family to figure it out,” stated Chiquis, the eldest daughter of Jenni Rivera. “Our goal is to represent our mother as the great woman she was and viewers will get to see that through all of us. It’s important to show the public who we are and to discover the truth …a lot has been said on the news and tabloids,” she added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7929651-nbc-universo-los-riveras/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Candidate, is leaving the world of high stakes politics behind so he can do something even bigger: become the President of Charlie's® World–a 3D undersea adventure filled with videos, activities for kids, tips for busy moms and plenty of recipes! Using innovative 360-degree technology, fans will be immersed into this new digital water oasis. By simply moving the mouse or mobile device, consumers will be able to navigate, play and engage with the separate sections of the microsite to discover all the fun and flavor StarKist has to offer.
“To Charlie's® loyal supporters, don't be sad or disappointed. Charlie® always had a vision: provide options to consumers in order to keep meals and snacks from being the same old, same old,” Andy Mecs, Charlie's® campaign manager and Director of Marketing and Innovation at StarKist, said. “Charlie® did what he set out to do: he brought levity to this Presidential campaign with a focus on a bit of humor and delicious recipes. But, now, he has found a more appropriate job as President of his own undersea world!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
Embark on John E. Quinlan’s remarkable journey from the halls of high finance through back roads and mountain passes on his Harley and then on to the rainforest of Papua New Guinea, where he and his wife Fiona, start an organic coffee community venture with over 2,500 tribal farmers.
Fraught with intrigue, danger, humor and the power of love, John Quinlan’s book is both a philosophical look at his inner man, and a page-turning adventure as they are shot at, participate in a tribal ritual to wipe a curse from their village, and fall at the hands of betrayal, sabotage, and even attempted murder.
Find out more at http://www.taubada.com/ Self Help, non fiction
