John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, today announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to consumers around the world.
The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are launched under the title of the “Last Great Malts,” each with a compelling story and character.
For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now, at last, whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762539-Last-Great-Malts-Scotch-Whisky/
In the age of smartphones, smart pads, and big data, John Sculley is the quintessential smart entrepreneur. John Sculley is one of America's best-known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Few entrepreneurs have been as successful across so many fields as Sculley. John Sculley, current investor and builder of dozens of businesses in the U.S. and abroad, today introduced a new book and multimedia business learning series.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7334351-john-sculley-new-book-multimedia-business-series-build-billion-dollar-businsses/
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
This spring, John Deere is helping homeowners keep track of and optimize their lawn care responsibilities with the new MowerPlus smartphone application. This free app provides equipment care tips, maintenance information and other resources to ensure that homeowners feel confident maintaining a great looking lawn.
The iOS version of MowerPlus allows the user to “Mow Now” and track mowing metrics. Users can view a summary of the current mowing session with average speed, area covered and other real-time statistics. Additionally, an aerial view of the mowing path for each session can help homeowners diversify their pattern to protect turf health. The app also lets homeowners know how long it has been since they last mowed.
“Mowing the lawn is so much more than just making tall grass short,” said Kevin Duax, product line planner, John Deere. “With our MowerPlus app, homeowners can easily refer to expert tips and historical data to ensure efficient and effective lawn upkeep.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720553-john-deere-mowerplus-app/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Tommy John, the premium men's underwear company, today announced a product line with the NFL's Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John launched Dallas Cowboys men's underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com. Tommy John's Cool Cotton and Second Skin Trunks and Boxer Briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
The National Center for Missing & Exploited Children® and EMCOR Group, Inc.® (NYSE: EME), today announced the launch of Safety Central, a free child safety app available for Apple and Android devices. The app is designed to help parents and guardians protect their families and act quickly should their child go missing.
“Timing is critical when a child is missing and Safety Central lets parents provide the tools that law enforcement needs to start the search with just the touch of a button,” said John Walsh, NCMEC co-founder and host of CNN’s “The Hunt.” “This may be the most important App you’ll have on your device.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925051-ncmec-emcor-safety-central-app/
John Deere releases a new line-up of 100 Series Lawn Tractors. The new models provide side-by-side pedals and other operator convenience upgrades. Especially notable, some of the new models offer a revolutionary 30-second oil change system that makes machine maintenance easy for every owner.
“With these new upgrades, the John Deere 100 Series lawn tractors are ideal machines for customers looking to purchase their first riding lawn mower,” said Kirk Eisenbeis, product marketing manager for John Deere. “Perfect for mowing residential yards and light hauling, the 100 Series tractors create an easy-to-use experience for operating and maintenance,” added Eisenbeis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8261652-john-deere-100-series-lawn-tractors/
John Deere launches the Easy Change™ 30-Second Oil Change System for quick and easy oil changes on select lawn tractors. With the new system, owners can change oil by simply twisting on a new cartridge that contains both the oil and the filter – no engine oil drainage needed. This revolutionary technology makes changing the engine oil easy, quick, and clean. Changing the filter removes the captured contaminants and replaces about 0.8 qt (0.76 L) of the engine oil.
This integrated system is exclusive to John Deere and reduces the skill and effort traditionally required for oil changes – no fuss, no mess. There is no draining required, and it takes one quarter turn to remove the old cartridge and another quarter turn to install a new cartridge. This makes is easy for nearly anyone to change the oil in their lawn tractor, empowering more owners to take tractor maintenance into their own hands.
To view the multimedia release go to:
https://www.multivu.com/players/English/8261651-john-deere-easy-change-30-second-oil-change-system/
