In an effort to increase awareness of the Making Home Affordable® (MHA) Program’s free resources and assistance for struggling homeowners, the U.S. Department of the Treasury (Treasury), the U.S. Department of Housing and Urban Development (HUD), and the Ad Council today launched a new series of public service advertisements (PSAs) as a part of their Foreclosure Prevention Assistance campaign.
MHA launched in 2009 and is a critical part of the Administration's strategy to help homeowners avoid foreclosure, stabilize the country’s housing market, and improve the nation's economy. The program offers a range of solutions, including lower monthly mortgage payments for struggling homeowners, as well as options for unemployed or underemployed homeowners and those who owe more than their homes are worth. To date, MHA has helped more than 1.5 million families nationwide.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7324251-ad-council-treasury-hud-new-public-service-ads-making-home-affordable/
Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/
The Advertising Council, in partnership with NeighborWorks® America, announced today the launch of new national public service advertisements (PSA) designed to educate homeowners about where they can turn for help if they are at risk of foreclosure. The campaign encourages distressed homeowners to call the Homeowner’s HOPE Hotline, a free resource that helps homeowners facing foreclosure move closer to finding a resolution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44044/
The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45022/
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
HGTV and DIY Network know that homeowners love to explore ways to create their ideal home—and that they actively seek out ideas on how to achieve it. On Thursday, September 15, 2011, Scripps Networks Digital launches HGTVRemodels.com, a new online resource that makes the remodeling process—and its end result—better. The site is designed to inspire and guide users through the entire remodeling experience from the earliest learning and planning phases of a home improvement project to the finishing touches that tailor the design to fit the homeowner’s lifestyle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52102-scripps-networks-digital-launches-hgtvremodels-com
It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
Flying insect pests like wasps, yellow jackets and flies can pose significant threats to homeowners and their families. This year the dangers may be even greater, as above-average winter temperatures have forced many flying insects out of hibernation earlier than usual. The Black Flag® brand is giving homeowners the chance to take control of their backyards with the launch of its new Black Flag Flying Insect Trap and Lures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55946-black-flag-flying-insect-trap
Overhead Door Corporation, the company that invented the upward-lifting garage door, introduces Garage Door Selection 101, a web-based video series that helps consumers make the best garage door choice for their home based on style, pricing and materials.
Available at OverheadDoor.com, the Garage Door Selection 101 series is the industry’s most comprehensive garage door selection and informational video series. The six videos walk homeowners through garage door choices, as well as other important aspects, like insulation benefits, how a garage door can enhance curb appeal and choosing a garage door brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60073-overhead-door-garage-door-selection-101-new-web-video-series
Is your yard helping or hurting you in getting top dollar for your house this home buying season? According to TruGreen’s new Lawn Lifestyles National Survey of America*, the majority of homeowners (79 percent) reported “having a healthy, green lawn contributes to the overall value of a home”; and homeowners (56 percent) said “when buying a home, a good lawn would warrant a higher price.” In fact, more than half of Americans surveyed (53 percent) said “the quality of the homeowner’s lawn can tell you a lot about the quality of the home overall.” TruGreen, a subsidiary of The ServiceMaster Company, is celebrating 40 years as the nation’s largest professional lawn care service provider.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60798-trugreen-lawn-lifestyles-national-survey-spring-webisodes-jason-cameron
The June 1 start of the Atlantic hurricane season is just around the corner. Early predictions indicate an active year and the Insurance Information Institute (I.I.I.) urges the public to prepare for the heightened flood risks that come with hurricanes and tropical storms.
Flood insurance is essential to help financially protect homeowners and business owners against the devastating effects of flooding. The spring months have already brought significant flooding to many areas throughout the Midwest, such as Illinois, Indiana, Michigan, and Missouri. Also, the most recent two hurricane seasons have shown how devastating the consequences of seasonal flooding can be, with losses felt well beyond the high risk areas nearest the water.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61483-floodsmart-hurricane-season-is-just-one-month-away-flood-insurance
Many homeowners with financial problems, especially those at risk of foreclosure, feel overwhelmed and don’t know where to turn for help. Unfortunately, they often become targets to a growing number of individuals who claim they can “rescue” people from their mortgage problems. This often leads to high fees, greater debt, and many times, the eventual loss of the home. The National Foundation for Credit Counseling® (NFCC®) wants homeowners to know that even if foreclosure seems inevitable, help is available, often at little or no cost.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60521-national-foundation-for-credit-counseling-nfcc-help-homeowners-foreclosure
