Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
Fall sports are gearing up, and kids and teens across the country are suiting up for football, soccer and other activities. This season, parents and coaches can help keep young athletes safe by recognizing the signs of a concussion and understanding what to do for a concussion, say experts featured in a new video on BeSmartBeWell.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50836-be-smart-be-well-keep-kids-safe-recognize-concussion-signs-young-athletes
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
The top 10 videos have been chosen in Bridgestone America’s Teens Drive Smart Video Contest. Now it’s time for the public to decide who the top three finalists will be.
Voting is underway now through July 23 at www.teensdrivesmart.com. The top three vote-getters will get all-expense paid trips to New York City. Bridgestone Americas will choose the first place winner, which will receive a $25,000 scholarship and his/her video will air on the MTV Jumbotron in Times Square in New York during the month of August. Second place will receive a $15,000 scholarship and third place will win $10,000 for college.
To view Multimedia News Release, go to http://www.multivu.com/players/English/54833-bridgestone-teens-drive-smart-2012/
Today marks the official start of summer, but for most teens, summer vacation is already in high gear. That means that the season known as the 100 Deadliest Days for teen drivers — Memorial Day to Labor Day — has begun.
To bring attention to safe teen driving this summer, BeSmartBeWell.com is inviting the 15,000+ members of our Facebook community to make today, June 20th, Safe Teen Driving Day. On the Safe Teen Driving Day event page, BeSmartBeWell friends are invited to join the Safe Teen Driving movement, interact with experts and share ideas on how they will stay safe today, and every other day of the year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50834-be-smart-be-well-safe-teen-driving-day-facebook-event
The controversy surrounding tanning continues to mount. More and more young women are being diagnosed with melanoma and the incidence of painful sunburns from tanning beds is becoming more frequent. These health hazards, coupled with the recent exposé of New Jersey “tanning mom,” have led to a recent backlash against the dark bronze look.
May is Melanoma Awareness month, and now more than ever, people across the country, from teens to fashion and beauty icons, are taking a stand against the deep suntan and looking for ways to get a gorgeous glow without tanning. Jergens® offers the ultimate solution to get a healthy-looking glow and keep your skin safe with Natural Glow & Protect Daily Moisturizer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56364-jergens-natural-glow-and-protect-daily-moisturizer-ban-the-tan
Car crashes are the no. 1 cause of teen deaths and the fast-approaching summer months prove to be the deadliest. In advance of National Youth Traffic Safety Month® in May, The Allstate Foundation and National Organizations for Youth Safety® (NOYS) are partnering with TV star and singer Victoria Justice to encourage young adults to Act Out Loud® for stronger teen driving laws. Justice asks teens to visit Facebook.com/ActOutLoud to create an Act Out Loud Yearbook from now until May 6.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55118-allstate-noys-victoria-justice-act-out-loud-yearbook-youth-traffic-safety
One in three adolescents has been hit, harassed, emotionally abused or digitally stalked by a romantic partner. Be Smart. Be Well. asked 15 middle school, high school and college students about their experiences with abusive relationships on-camera. The resulting video, Teens Start Talking, now available on BeSmartBeWell.com, is an honest and courageous look at the risks of being young and in love in today’s fast-paced technological world.
Teens Start Talking explores teens’ views of dating abuse and provides tips–straight from teens–for how young people can escape an abusive relationship or help a friend who is in one. Produced in collaboration with LoveisRespect.org, the video is a frank and hopeful discussion of teen abuse from the teen perspective.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50832-be-smart-be-well-abusive-relationships-straight-talk-from-teens
As the rate of teen prescription drug abuse continues to rise in the United States, the National Association of School Nurses (NASN) and Janssen Pharmaceuticals, Inc., today joined with addiction expert Dr. Drew Pinsky,* to launch a new tool kit intended to help America’s schools educate teens and their parents about the risks and consequences of abusing prescription medication.
The Schools Get Smart, Schools Take Action Tool Kit is part of Smart Moves, Smart Choices, a national initiative of NASN and Janssen Pharmaceuticals, Inc., designed to inform parents, teens and educators about this growing problem of teen prescription drug abuse, and what they can do to combat it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/smartmovessmartchoices/51444/
