DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
TD Bank, America’s Most Convenient Bank®, today announced that it plans to protect approximately 214 acres of critical forest habitat as part of the bank’s TD Forests program (www.td.com/forests). In partnership with The Nature Conservancy, the bank will protect oak-hickory and hemlock-northern hardwood forests in New York’s Finger Lakes region, and oak-hickory-cabbage palm and upland mixed forests in Central Florida.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58522-td-bank-nature-conservancy-protect-new-york-central-florida-forests
In recognition of Metastatic Breast Cancer Awareness Day on October 13, AstraZeneca (NYSE: AZN) is raising awareness about the thousands of U.S. women living with metastatic breast cancer. Metastatic Breast Cancer Awareness Day seeks to generate attention and greater support for women living with metastatic breast cancer among the public and stakeholders within the breast cancer community and more research to extend lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58129-mbc-awareness
Domestic violence affects 145 women every hour in the U.S. On average, three women die every day as a result. In an effort to spark life-changing, important conversations on domestic violence actress Rosario Dawson has joined forces with The Allstate Foundation to raise awareness with the Purple Purse campaign. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has pledged to donate up to $175,000 to the YWCA for programs aimed at helping survivors of domestic violence and other women in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58143-allstate-foundation-rosario-dawson-fight-domestic-violence-purple-purse
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
As the largest minority group in the United States comprising 16.4% of the population, the Latino community is having an increasingly significant influence on a broad range of economic, cultural and political issues and, most recently, has become a key focus of attention for the national media and political leaders related to the presidential election and the Latino vote's potential to sway its outcome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57415-pr-newswire-latino-vote-2012/
Premium network EPIX will premiere the new Coldplay tour film Live 2012 as an EPIX Original Concert Event in the U.S. on November 17th, followed by the release of the tour film for purchase on November 20th.
Live 2012 documents Coldplay’s acclaimed Mylo Xyloto world tour, which has been seen by more than three million people since it began in June 2011. It includes footage from Coldplay’s shows at Paris’s Stade de France, Montreal’s Bell Centre and last year’s triumphant Pyramid Stage headline performance at Glastonbury Festival.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56739-epix-to-premiere-coldplay-live-2012-tour-film
Seventy-five (75) percent of people with dementia and 64 percent of caregivers believe there are negative associations for those diagnosed with dementia in their countries, according to survey fielded by Alzheimer’s Disease International and published today in the World Alzheimer Report 2012: Overcoming the Stigma of Dementia. The report was released on Alzheimer’s Action Day as part of World Alzheimer’s Month activities engaging people in the cause and raising awareness about the disease.
In response, Alzheimer’s Association® Early-Stage Advisors, men and women from across the U.S. living with the disease, and their caregivers developed tips on how to cope with the stigma surrounding Alzheimer’s based on their personal experiences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57800-world-alzheimer-report-2012-overcoming-negative-stigma-dementia
In 2002 the PEW Hispanic Center released a report titled, “Latinos in Higher Education: Many Enroll, Too Few Graduate.” In the 10 years since the study was published, how much has changed?
Recognizing the importance of cultivating Latino leadership and promoting higher education in the community, Miller Lite is partnering with the Dallas Cowboys and the ¡Adelante! U.S. Education Leadership Fund to launch the “Scoring for Education” program for the second consecutive year. The Miller Lite “Scoring for Education” program runs September 1 through October 31 in Texas (excluding Houston) and Oklahoma, where a donation to ¡Adelante! will be made for every select cans of Miller Lite sold. Consumers 21 and older can enjoy Miller Time with their friends, knowing that they are making a contribution to a great cause.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56897-miller-lite-dallas-cowboys-adelante-support-education-hispanic-community
U.S. Transportation Secretary Ray LaHood today joined National Highway Traffic Safety Administrator David Strickland and Safe Kids President and CEO Kate Carr for the kick-off of Child Passenger Safety Week to remind parents and caregivers to make sure that they are properly using and installing their child safety seats. A new National Highway Traffic Safety Administration (NHTSA) survey shows that parents are making five significant mistakes when using car seats and booster seats. It also found that one in five parents do not read any instructions when installing seats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57925-nhtsa-child-passenger-safety-week-2012
HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, will present a sensational slate of first-run entertainment through Fall 2012, certain to appeal to the today’s multigenerational and bilingual Hispanic households.
Making their U.S. television premieres exclusively on the service this fall are the first season of the HBO Latin America series Prófugos and sixteen Spanish-language films under the banner Estrenos Latinos. The HBO documentary film The Latino List: Volume Two, a follow-up to last year’s The Latino List, will also make its debut on the channel.
In addition, Hollywood’s biggest blockbusters and HBO’s award-winning and critically acclaimed originals, including new season premieres of Boardwalk Empire® and Treme® will be offered in Spanish.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57751-hbo-latino-presents-full-slate-first-run-entertainment-through-fall-2012
