CGAP recently conducted a study of 426 Mexican households with income below $1,440 per month in an effort to better understand the financial habits, needs and wants of low-income customers. The nationally representative survey helped segment customers into six groups with common needs and behavior towards financial services. The study highlights in particular four lower-income groups – those living on US$4-10 per day (seasonal workers), US$10 per day (entrepreneurs), US$15 per day (informal salaried/wage workers) and US$12 per day (formal salaried workers) – and found that even across these income segments, households’ financial concerns and aspirations were similar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50762-cgap-analysis-low-income-households-in-mexico-matches-financial-products
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
New public service advertisements (PSAs) released today by Feeding America and the Ad Council are designed to raise awareness of where families across the country can find free and nutritious meals for their children during the summer months when school isn’t in session.
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The controversy surrounding tanning continues to mount. More and more young women are being diagnosed with melanoma and the incidence of painful sunburns from tanning beds is becoming more frequent. These health hazards, coupled with the recent exposé of New Jersey “tanning mom,” have led to a recent backlash against the dark bronze look.
May is Melanoma Awareness month, and now more than ever, people across the country, from teens to fashion and beauty icons, are taking a stand against the deep suntan and looking for ways to get a gorgeous glow without tanning. Jergens® offers the ultimate solution to get a healthy-looking glow and keep your skin safe with Natural Glow & Protect Daily Moisturizer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56364-jergens-natural-glow-and-protect-daily-moisturizer-ban-the-tan
The best-selling author of Friday Night Lights and 3 Nights in August journeys across country and into the psyche of his son and traveling companion, where he finds not only the remarkable skills and debilities known as savantism, but a host of qualities we should all emulate. Learn more about this book http://bit.ly/FathersDayAJourney and author http://www.buzzbissinger.com/ Non-fiction
The world’s most romantic city, Paris, has been named the most expensive city in the world for a Club Sandwich, according to research released today by Hotels.com. The classic chicken, bacon, egg, lettuce and mayo sandwich, available in hotels the world over, has been used as a measure of affordability by the hotel expert. The Club Sandwich Index (CSI) will give holiday-makers an indication of the costs associated with their holiday destination, using one of the most common items on any hotel menu around the world as a barometer.
The CSI average price has been calculated by taking the real prices paid by guests for a Club Sandwich in 30 hotels in the capital or major city of each country measured. In total Hotels.com surveyed the Club Sandwich prices in more than 750 hotels in the five, four and three star category across 26 countries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53816-hotels
Frost & Sullivan recently published a white paper, Virtualization for Midsize Businesses: Keep Your Foot on the Accelerator, which identifies the benefits midsize businesses gain through holistic adoption of virtualization technologies.
To overcome the many recurring challenges pertaining to data centers, there are streams of benefits virtualization across servers, storage, networks, and desktops can deliver, especially for midsize businesses with heightened strategic priorities in innovation and revenue growth. This shift to virtualization increases capacity and improves effectiveness with greater speed, flexibility and reliability than possible in non-virtualized environments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56117-frost-sullivan-white-paper-virtualization-midsize-business-efficiency-ibm
Experian®, the leading global information services company, today announced BusinessIQ ExpressSM, a complete online tool that helps small businesses improve cash flow by empowering more informed decisions about their business customers, suppliers and partners. The new service provides information and tools for evaluating and monitoring business relationships to help support profitable growth. Additionally, the service provides tools and resources to help small businesses collect on outstanding debts and avoid future losses.
Experian designed BusinessIQ Express to help small businesses keep their cash flowing by enabling owners and principals to quickly and easily make better decisions across the entire Customer Life Cycle. These important decisions help businesses meet their obligations and often can mean the difference between success or failure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55341-experian-online-tool-improve-cash-flow-businessiq-express
505 Games, a global publisher of video games, and independent game developer Rebellion today announced that Sniper Elite V2 has shipped to North American retail outlets. A reboot of Rebellion’s acclaimed Sniper Elite from 2005, Sniper Elite V2 is a third-person tactical shooter set in the dying days of World War II. Players take on the role of undercover American OSS agent Karl Fairburne who must stalk enemy prey across key historical locations throughout Berlin and attempt to unravel the mysteries and dangers of the German V-2 rocket program before it falls into the hands of Stalin’s Red Army.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55729-505-games-rebellion-north-america-release-sniper-elite-v2
The beach. The boardwalk. The ghosts… All Sara wants is to be “normal,” but her paranormal abilities make that difficult. And, now that she’s moving across the country to an old New Jersey shore town filled with ghosts, things are getting worse. Because this time, she doesn’t just see the ghosts, she can hear them, too. Find out more at http://bit.ly/SaraNormal Childrens
Knoodle, the enterprise social learning company, today announces a newly expanded set of capabilities that give companies more ways than ever to deploy collaborative learning and continuous knowledge sharing programs leveraging the Google Apps ecosystem.
Along with basic integrated user management and single sign-on through Google Apps, Knoodle provides additional built-in functionality for:
1. Importing presentations, images, audio and video from Google Docs and YouTube into Knoodle, providing direct access to content stored on Google and more seamless ways to build learning modules and courses on Knoodle.
2. Direct, one-click publishing of Knoodle presentations to Google Docs and YouTube, extending the reach to share Knoodle presentations privately throughout the organization or publicly across the world.
3. Access via the Chrome Web Store, providing additional reach and availability, as well as full native Chrome and Google Cloud Print support.
4. True end-to-end mobile learning capabilities with full functionality on Google Chromebooks and Android enabled devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55732-knoodle-fully-integrated-cloud-based-social-learning-platform
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
