There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/
Lexus’ latest innovation in its pursuit of perfection isn’t a new vehicle. It’s an idea…the idea that a car that will never have an accident may be possible. The automaker is using the world’s most advanced driving simulator to enable its engineers to design technology that will help make driving safer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/46610/
It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/45983/
It\'s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle\'s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That\'s when the glass quivers and shimmies until – kshhh! – the flute shatters in gorgeous slow motion.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/44440/
Cathay Che is a New York based travel writer who has blazed her way through about 50 countries (so far). She is also the author of the book, Deborah Harry: Platinum Blonde, the only authorized biography of the iconic Blondie frontwoman. She was a contributing editor at Time Out New York from 1995-2004, and is now a contributing editor at LEXUS magazine. She has been happily contributing her uncensored travel blog, TRAVEL JUNKIE: Addicted to a Taste of Strange, to MOLI.com for sixteen months. She has also written for concierge.com, DailyCandy.com, Brides, forbestraveler.com, Everyday With Rachel Ray, Budget Travel, Mens Journal, Details, Interview, InStyle, The New York Post travel section, The Honolulu Advertiser, men.style.com, and Glamour. As a performance artist, Che has appeared in New York at The Kitchen, PS 122, Dixon Place, WOW Cafe, Exit Art and The Public Theater. Her first media-related job was as the on-air movie reviewer for the cable TV show, Party Talk, from 1993-1996. Courtesy of cathayche on MOLI.com.
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