Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
An island off Ireland’s south west coast is wowing audiences at screenings of Star Wars: The Force Awakens.
Unveiled in the film’s closing minutes, this closely guarded secret ending to Episode 7 was filmed in September 2014 on Skellig Michael Island, a UNESCO World Heritage Site.
Since 1977, the record-breaking movie franchise has travelled through many galaxies, and this time, director JJ Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael.
To view the multimedia release go to:
http://www.multivu.com/players/English/7718351-ireland-feels-the-force/
An island off Ireland’s south west coast is wowing audiences at screenings of Star Wars: The Force Awakens.
Unveiled in the film’s closing minutes, this closely guarded secret ending to Episode 7 was filmed in September 2014 on Skellig Michael Island, a UNESCO World Heritage Site.
Since 1977, the record-breaking movie franchise has travelled through many galaxies, and this time, director JJ Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael.
To view the multimedia release go to:
http://www.multivu.com/players/English/7718351-ireland-feels-the-force/
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
Clayton, a Berkshire Hathaway company, recently completed a series of educational videos designed to guide consumers through the sometimes confusing process of purchasing a new home. The cartoon series takes consumers on a step-by-step journey beginning at ClaytonHomes.com and continues to guide potential new homebuyers through the homebuying process, concluding with the buyers selection of a lender in the financing stage. First-time homebuyers in particular may benefit from the video series which simplifies the stages of the homebuying process with helpful tips and step-by-step guidance.
To view the multimedia release go to:
http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
Goody®, the leader in hair accessories and styling tools, today announces the launch of Clean Radiance®, a sophisticated new line of copper bristled hair brushes, which reduces buildup in all hair types and restores natural moisture balance for a healthier shine.
The copper bristles in the new Clean Radiance brushes massage the scalp and work through the hair to reduce buildup that is produced over time, which in turn leads to beautiful and radiant locks. By incorporating the Clean Radiance brush into their daily routine, beauty enthusiasts everywhere will be thrilled to notice healthier looking hair with added shine in a matter of weeks.
“Healthier looking, radiant hair can now be achieved by anyone, with the help of our Goody Clean Radiance brushes,” says Monica Tyler, Director of Marketing for Goody. “The strong copper bristles sweep easily through hair to leave behind beautiful and lustrous tresses.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655051-clean-radiance-brushes/
Long before it's time for hospice care, many people with serious illness can benefit from palliative care but don’t realize it. Sometimes referred to as “comfort care,” palliative care is a specialized approach to the treatment of patients with a serious or life-threatening illness. Palliative care has helped Deadra Gladden get her life back through symptom management and support from Samaritan Healthcare & Hospice, Marlton, N.J.
In May of 2014 Deadra, age 28, was in the hospital, feeling hopeless and in excruciating pain due to lupus, a disease she has been battling for over half her young life. Deadra's doctors told her family it was time to call hospice. But after consulting with a nurse from Samaritan Healthcare and Hospice, a palliative care team was brought in instead.
To view the multimedia release go to:
http://www.multivu.com/players/English/7429131-moments-of-life-by-hospice/
Jewelry Television (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, is celebrating the holiday season with eight days of exclusive savings and offers. From Nov. 23 through Nov. 30, JTV's customers will be able to purchase select gifts and jewelry up to 70 percent off. Early holiday shoppers can take advantage of special offers and savings on jewelry, gemstones and more each day, online and during programming on JTV.
“Every year, holiday shoppers try to get an earlier head start on their shopping,” said Jill Johnson, vice president of marketing at JTV. “With our weeklong Black Friday and Cyber Monday deals, customers can enjoy the holidays with their families while shopping from home.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
The everyday life we all lead is frenetic and overcome by millions of stimuli; there is never enough time or peace. Zazen Bear, a new Zen retail concept store at 497 Broome Street, wants to help New Yorkers find their moment of inner peace.
Through a carefully crafted collection of products that range from jewelry to home furnishing, Zazen Bear offers a unique retail experience that starts when entering the 2,400 sq. ft. store. Spread out on two floors, connected by an open staircase and a harmonious live-plant vertical garden, visitors are lead through the three interlocked circular rooms into a voyage of discovery and sensory exploration.
Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home. Incorporating precious materials like diamonds, sapphires, gold and silver the jewelry collection spans from the Connected Ring Series (starting at $213.00 to $354.00) designed to represent the connection of the mind and the universe where our inner self intersects with the world around us; the Zazen bear monogram earrings featuring the iconic bear that represents harmony and inner peace (starting at $118.00 to $306.00); the Posey Bracelets of Balance, Meditation and Calm designed as a reminder to seek these three elements in the day (starting at $815.00); the Inner Stellar necklace a reminder to embrace the constellation of stars that represents our dreams and aspirations (starting at $538.00 to $931.00).
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
With seven-in-ten Americans (69%)1 saying that spending time with family and friends is what they most look forward to during the holidays, T.J.Maxx, Marshalls and HomeGoods are celebrating the values that make the season truly special by launching “Bring Back the Holidays,” a campaign that focuses on people and creates opportunities to bring them together.
“There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays… these special times together,” said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods. “Our stores offer thoughtful gifts at amazing prices every day so that you can cherish that precious time with your family and friends and shop on your time, instead of rushing out for the short-lived holiday deal.”
In the new campaign, T.J.Maxx, Marshalls and HomeGoods imagine a world where door busters refer to loved ones pouring through your front door and the four-letter word that defines the season is L-O-V-E and not S-A-L-E.
To view the multimedia release go to:
http://www.multivu.com/players/English/7680551-tjmaxx-marshalls-homegoods-holiday-coupons/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
