Promotional Products Work! Week, February 25 through March 1, 2013, sponsored by Promotional Products Association International (PPAI), the world’s largest and oldest international not-for-profit promotional products association founded in 1903, is an industry event dedicated to demonstrating the importance of promotional products as a powerful and effective advertising medium. A new study released by PPAI this week, The Influence of Promotional Products on Consumer Behavior, demonstrates that advertisers and marketers, now more than ever, can look to promotional products to deliver the highest rate of reach, recall and return on investment in the advertising industry, as the most cost-effective way to impact a targeted audience in a tangible, long-lasting and memorable manner.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60314-ppai-celebrates-promotional-products-work-week
Spring training kicked off in Lakeland, Fla. with the Topps Company, one of the leading manufacturers and marketers of sports trading cards, creating the World’s Largest Baseball Card to celebrate the return of baseball nationwide and the new 2013 Topps Baseball Series 1 cards.
Detroit Tigers first baseman Prince Fielder and nearly 100 youth baseball players from Lakeland City Baseball unveiled the largest card ever created. Measuring nearly 90 ft. tall and 60 ft. wide, this massive baseball card depicts the image of Fielder, who appears on the cover of the Topps 2013 Series 1 box.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57860-topps-world-s-largest-baseball-card-mlb-prince-fielder
There was much more to watch and celebrate yesterday than the big game. Thousands of football-themed costumed pets and their owners took to the streets of the Soulard neighborhood in St. Louis Sunday, Feb. 3 to join the huge tail gate party and march in the 20th annual Beggin’® Pet Parade.
Annually attracting more than 8,000 pets and 80,000 people, the Beggin’ Pet Parade is one of the largest pet parades in the world. The parade holds the Guinness World Records™ for “Most Dogs in Costumed Attire,” achieved during the 2012 parade.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60070-purina-20th-annual-beggin-pet-parade-tail-gate-party-st-louis
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of five new Yankee Candle® fragrances and six new fragrances in its contemporary Pure Radiance™ line for the spring. Inspired by memories of vacations in paradise, Yankee Candle introduces fresh beach scents and exotic fruits to brighten the home and heart and create a tranquil experience. These new fragrances are available for purchase immediately at more than 564 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56815-yankee-candle-brings-paradise-home-new-spring-fragrances-pure-radiance
After 40 years at the helm of one of the largest global hotel empires, executive chairman of Marriott International (NYSE: MAR), J.W. “Bill” Marriott, Jr., offers a revealing and candid glimpse of what he has learned in a lifetime of hosting the world, in his new book Without Reservations: How A Family Root Beer Stand Grew Into a Global Hotel Company. The book is now available for $9.99 through all major eRetailers, including Amazon, iTunes and Barnes & Noble. Hard covers will be available in spring 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54180-marriott-international-ceo-bill-marriott-new-book-without-reservations
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.
“St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper
At 104 years old, Edythe Kirchmaier has been serving others for more than a century, 40 years of which have been as a volunteer with Direct Relief International. As Edythe approaches her 105th birthday, she hopes to inspire the world to make a difference, as she has, by raising awareness for the charity to which she’s dedicated much of her life, Direct Relief. To honor Edythe and celebrate her milestone birthday on January 22, 2013, Direct Relief has created the world’s largest (virtual) birthday cake, a Facebook application called Edythe’s 105th Birthday Challenge, which will enable the world to light a candle and wish Edythe a happy birthday.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59741-direct-relief-international-105-year-old-volunteer-birthday-wish
THE WORLD'S LARGEST and CANADA'S FIRST CITY LIP DUB! Lindsay LipDub - May 31, 2012 - Presented by Stratta Creative. With
over 9,300 people in attendance, Lindsay LipDub made history as the
world's largest and Canada's first city LipDub...and it was all
captured in one, continuous shot! Visit our website and like us on Facebook: http://www.LindsayLipDub.ca http://www.facebook.com/LindsayLipDub Watch our behind-the-scenes documentary: http://LindsayLipDub.ca/journey Presented by Stratta Creative http://www.strattacreative.ca
Anytime Fitness, the world’s largest and fastest-growing co-ed fitness club chain, announced today the opening of its 2,000th club in The Netherlands. Founded in 2002, it took Anytime Fitness only 10 years to reach the 2,000-unit mark, less than half as long as other well-known franchises like Subway (23 years) and McDonald’s (32 years).
“Some businesses focus on quick growth and others specialize in earning customer loyalty,” said Chuck Runyon, Anytime Fitness CEO and co-founder. “We take great pride in having achieved both of those accomplishments simultaneously. We’ve done so by focusing first on the needs of busy people who simply want to lead a healthier lifestyle and then by providing our franchisees with the practical tools, technology and educational support to help members achieve their goals.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56352-anytime-fitness-opens-its-2000th-club-in-10-years
It’s time to “tech the halls” with help from The Home Depot®, the world’s largest home improvement retailer, this holiday. The season’s newest décor technologies aren’t just designed to give homes a holiday facelift; they also save customers time, money and stress.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59255-home-depot-tech-the-halls-its-christmas-time-at-the-home-depot
Bacardi Limited, the largest privately-held spirits company, lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDÍ make it the world’s most awarded spirit and a sure standout at your celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53413-bacardi-rum-150-anniversary-holiday-gift-party-tips-presents-pack-spirit
Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
The
