The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
This summer, homeowners across the United States will beat the heat with the help of Carrier ductless home comfort systems and Habitat for Humanity. Carrier has donated more than 500 systems to Habitat and they will be installed in homes throughout the country to provide cooling when it’s hot and heating when it’s cold. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
Carrier has teamed up with pro football legend and longtime Habitat supporter, Warrick Dunn, in Atlanta to celebrate the donation. For 20 years, Dunn’s Home for the Holidays program has provided single mothers working toward their first home purchase with financial assistance. He began the program in honor of his late mother, a Louisiana police officer killed in the line of duty.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134651-carrier-habitat-for-humanity-warrick-dunn-ductless-air-conditioning-heating/
Piano legend Byron Janis releases Byron Janis Live on Tour, an album of never before released live recordings of performances by the internationally celebrated pianist. It is Maestro Janis’ first release of new material in twenty years and celebrates the 70th anniversary of his very first RCA LP recording in 1947 at the age of 19 titled Bach/Liszt, Chopin. Byron Janis Live on Tour is an exclusive compilation of twelve works composed by Haydn, Chopin & Liszt. Also featured are two pieces composed for stage and screen by Janis himself, a “hot” collaboration on two pianos with Cy Coleman and, finally, a song he composed, “David’s Star,” for which his son Stefan wrote the lyrics. This album is dedicated to him, who died tragically of a heart attack in February of this year. The album is due to be released by Janis Eleven Enterprises, LTD on May 23 in honor of his 89th birthday which was celebrated on March 24, 2017. Each Volume will have a limited edition pressed vinyl release.
This release is the first of a three CD release musical journey. In the fall, Maestro Janis will release “Live from Leningrad,” a recording made in the early sixties in Russia. This was recorded unbeknownst to him while he was serving as a US Cultural Ambassador to the Soviet Union and surreptitiously presented to him nearly sixty years later. Then, just in time for the holidays, Byron Janis Live on Tour, Volume II will be available. Similar in format to Volume I, it will include a compilation of live recordings of performances of Mr. Janis from all over the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108051-byron-janis-live-on-tour-volume-one/
Debbie Azar knows a lot about diamonds. She is the Co-Founder of Gemological Science International (GSI), an independent organization with a global footprint that combines state-of-the-art technology with deep professional expertise.
She is passionate about her favorite subject. For example, when asked what is most important thing to consider when buying a diamond, she is quick to answer, “First and foremost you should love the diamond. A diamond should “speak” to you.”
Even if you’ve fallen head over heels with a diamond, it’s important to do your homework. A diamond is an important purchase and you should understand its value and make certain to authenticate that value.
To view the multimedia release go to:
http://www.multivu.com/players/English/7865051-gsi-expert-diamond-buying-tips/
This holiday season will be particularly special for more than 1,000 families, many of whom will - for the first time - be able to create memories in their own homes. Throughout 2016, longtime partners Lowe’s and Habitat for Humanity have worked toward a yearlong goal to build or repair 1,000 homes alongside families across the U.S. to help them realize their dreams of safe, affordable homeownership.
At a culminating event in Fort Worth, Habitat and Lowe’s will revitalize 58 homes and string holiday lighting with 19 families, while celebrating surpassing that goal and bringing the joy of experiencing holiday traditions in the comfort of their homes to families in more than 300 communities nationwide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906453-lowes-habitat-for-humanity-1000-homes-for-the-holidays/
Impress your friends, family and co-workers with food gifts and appetizing décor with eye-catching detail. Start with Real California dairy foods and be set for a season of holiday cheer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7986351-holidays-made-easy-with-real-california-dairy/
Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
When we think of fall, we think of indulging in rich and flavorful meals, sides, drinks and desserts. But as the temperatures drop and the holidays approach, our busy calendars begin filling up leaving us with little time to think about preparing dinner. Cooking expert and TV personality, Ceci Carmichael, will help you add some variety to your weeknight rotation with quick and simple dinners that will soon become fall staples in your home.
Even though the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. This is why the National Pork Board (NPB) today launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous every day, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three of the most recognizable social media celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
For its 2015 Christmas video, TAP, the Portuguese leading airline, sought inspiration from its daily sounds to adapt, in an innovative way and for the first time ever, the renowned Christmas melody Jingle Bells, exclusively using aircraft sounds.
The leading actors are TAP employees and the A330 aircraft, CS-TOQ (‘Pedro Teixeira’) that embraced the spirit of the season to wish its passengers a Merry Christmas.
Launched on December 1st, TAP’s video went viral in Portugal with over 240,000 views and a 1,2M organic reach on Facebook with no media investment yet. On Youtube it gathered 25,000 views and appeared in all main media publishers.
It’s time for the world to see it! Happy holidays!
To view the multimedia release go to:
http://www.multivu.com/players/uk/7722751-tap-portugal-jingle-bells-aircraft-sounds/
With the 125th Red Kettle Campaign well underway, donors and supporters of The Salvation Army have rallied in pursuit of a new way to give to those in need: by entering their #RedKettleReason video for a chance to win The Salvation Army’s first-ever Giving Spree Contest. After five finalist videos were selected, and tens of thousands of votes from the public, the results are in.
Fifteen-year old Maddie Bonocore from Overland Park, Kan. was named the winner, receiving a paid trip to New York City to shop for toys and necessities for a local Salvation Army children’s program. Maddie shopped for the Kansas City Children’s Shelter, which provides shelter care for children unable to remain in their homes due to a family crisis, or issues of abuse and/or neglect.
Actor, producer, musician and Salvation Army supporter Nick Cannon helped announce the contest and joined Maddie for the shopping event. Highlights from the event were featured on TODAY.
To view the multimedia release go to:
http://www.multivu.com/players/English/7612654-salvation-army-redkettlereason-winner/
The most stressful week of the year is upon us; the last week of holiday shopping. As consumers across the country seek those last minute gifts, their stress levels rise. Zazen Bear, the retailer whose concept is about connection, harmony and peace, is offering consumers gifts that inspire finding those moments of peace in your day.
To celebrate this season, Zazen Bear has released a video series, titled “Zen Tree,” to showcase their jewelry collections while giving the viewer a sense of relaxation and peace. Every Holiday Season, consumers decorate trees to reflect the festive spirit; whether it is with ornaments, lights, garland, or a combination of all, each tree has its own specific design. Zazen Bear took this holiday staple, visualizing it with a peaceful and minimal aesthetic. The “Zen Tree” series celebrates the Holiday Season by presenting the Zazen Bear jewelry collections as ornaments decorating a forest of Christmas trees.
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
