The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Junior Achievement USA® (JA) today announced the launch of its JA Heroes PSA campaign. The goal of this campaign is to connect volunteer mentors with young people to give kids the power to see their future, unleash their potential and let their dreams take flight.
Positive role models in the lives of young people are shown to help inspire them to overcome difficult circumstances. Yet today, millions of kids live in situations where they do not have access to mentors who can give them the guidance or insight they need to rise above negative peer pressure, economic uncertainty or simply a lack of direction.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7553451-ja-heroes-psa-campaign/
Nobody’s perfect. In fact what makes you “you” are the challenges that you overcome. That’s the premise behind global health service company Cigna’s new online gathering place for individuals dealing with peer-pressure, body image, self-confidence, career and parenting issues.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60874-cigna-go-you-hub/
When Sasha and her horse arrive at the elite Canterwood Crest Academy, they’re not exactly welcomed. One group of girls is used to being the best, the brightest, and the prettiest on the team. When Sasha shows her skills, the claws come out. No one says teammates have to be friends. Learn more about this book: http://bit.ly/bUc73f and its author: http://bit.ly/bMF9lu Middle grade (9-13)
How To Talk To Girls
Funny London based interactive comic book flash animation series. Based on teen city kids stories. created in Flash and adobe photoshop
The Enderz ( Endz )- S01E01 - Who's That Girl
After a short introduction by the reporter the episode starts with a group of friends meeting up at their local hang out, a balcony in their estate. A girl walks by who grabs the intention of the group, especially Jayce. Although he is initially too shy to approach her, peer pressure soon get the better of his pride but has he made the right decision.
http://www.enderz.com/
