Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
The
Truth About Money in Music' is the first project in the
#JDFutureLegends series that shares a raw, honest and no holds barred
look at life in music for artists including The Cairos, James Tidswell
from Violent Soho, Kate Miller-Heidke, Remi and KLP.To be part of the story and...Explore. More. Music, visit #JDFutureLegends or music.jackdaniels.com.Play on. Drink responsibly.
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Fall in love with India and the bustling city of Mumbai in Ajay Kaul’s book of short stories, Mumbai Matinee, truth-based fiction that acts as both memoir and travelogue. Mumbai Matinee portrays the veritable feast of the commerce, people, and danger which make up India’s most populous city and financial capital. Filled with eight interconnected short stories based on Kaul’s life and work there, this charming book is a terrific pleasure read and highly recommended if you plan to visit.
Find out more at https://www.facebook.com/ajaykaulwriter romance, thriller
Ten years after her Blind Date With God began, Joycee is at peace with her past. She has forgiven the unfathomable and wants to share her story. Her book tells the good, bad and ugly truth of the healing process she walked through – bringing with it a strong message that anything is possible to overcome if we are willing to be honest with ourselves. It’s a riveting journey of forgiving herself and those who have harmed her. In the midst of her painful journey is where 414 Ministry was birthed. A nonprofit that empowers and equips victims to become thriving survivors for such a time as this. Find out more and get to know Joycee here- https://www.facebook.com/joyceereynolds/
Email her here – 414ministry@gmail.com
Find out more about 414 Ministry here- http://414ministry.wixsite.com/414ministry Non-Fiction/Christian
Elise Dawson is the nineteen-year-old immortal lightbearer faerie with a universal power. Set in modern day England, Elise has led a sheltered life and has no idea she’s the water elemental. When the truth is revealed, the immortal world of lightbearers and banshees will be on the brink of war. Find out more at- www.brittanyrileyauthor.com Fantasy, YA
In this darkly comedic road trip novel, seventeen year-old Vivian Apple returns home after the alleged "Rapture" to find her devout parents gone and two mysterious holes in the roof. Vivian never believed in the Rapture, or the uber powerful Church of America. Now that she has been left behind, Vivian's quest for the truth begins. Find out more at http://katiecoyle.tumblr.com/ YA
Acclaimed poet Bao Phi delivers a powerful, honest glimpse into a relationship between father and son—and between cultures, old and new. A Different Pond is an unforgettable story about a simple event—a long-ago fishing trip. Between hope-filled casts, Bao’s father told him about a different pond in their homeland of Vietnam. The New York Times has said that Bao Phi’s poetry “rhymes with the truth.” Together with graphic novelist Thi Bui’s striking, evocative art, Phi’s expertly crafted prose reflects an immigrant family making its way in a new home while honoring its bonds to the past. Children
Three little lost lords, cast to the winds of fate…
So begins CHERYL HOLT’S breathtaking new trilogy, The Lost Lords of Radcliffe. A beautiful and epic historical romance that will stay with you long after the last page is read.
Join CHERYL HOLT as she once again weaves a beloved tale of family, loyalty, love, and loss. As the truth about the “lost” lords is gradually revealed, readers will be cheering. Find out more at http://www.CherylHolt.com. Romance
Truth or Deception? urges believers to examine the Scriptures for themselves in order to be equipped to discern between the truth and the lies. The church that believes and lives in Christ can only experience victory in today’s hostile environment if it is founded upon the truth of God’s Word. Find out more at http://www.enlighteningsalt.com and http://www.CertaPublishing.com/TruthOrDeception Non-Fiction, Christian
Joshua Melville, son of radical political activist and Attica uprising leader, Sam Melville, works to share personal experience, 25 years of investigative research and documents the government fought to keep hidden. Find out about his endeavors to make his story known at http://igg.me/at/AmericanTimebomb and contact Josh for an interview at MojoMelville@outlook.com Political, memoir
