To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/
Worst Cooks in America returns with a starry twist this fall, as Rachael Ray joins four-time winner Anne Burrell in the kitchen to transform seven celebrity cooking disasters into culinary VIPs. Anne and Rachael each lead a team of personalities who have many talents on-screen, but little savvy in the kitchen - and these food masters are determined to whip the celebs into culinary shape. The all-star recruits are: Dean Cain, Ellen Cleghorne, Jenni “Jwoww” Farley, Chris Soules, Jaleel White, Kendra Wilkinson and Barry Williams. The contestant who makes the most impressive food transformation wins a $50,000 grand prize for charity, as well as bragging rights for their team leader. The celebrity edition of Worst Cooks in America premieres Wednesday, September 23rd at 9pm ET/PT.
“With Anne and Rachael as team leaders to a roster of cooking-challenged celebrities, Worst Cooks boot camp is high energy and hilarious,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “The kitchen is bursting with big personalities and comical culinary mishaps – but along the way some of these celebs actually develop impressive cooking chops.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7329435-food-network-worst-cooks-in-america/
Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have collectively committed to improving the health of millions over the next seven years. This is in line with the World Health Organizations’ Global Action Plan on Physical Activity, which aims to address the dramatic growth in lifestyle diseases, caused in part by a lack of exercise.
Incentives and Physical Activity, conducted by leading independent research institute, RAND Europe, found an average 34% increase in activity levels of participants using Vitality Active Rewards with Apple Watch. The study examined the behaviours of over 400 000 people in the UK, US and South Africa.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8458751-vitality-insurers-people-more-active-2025/
Haunted by a failed kidnapping case, Detective Matt Brady struggles to solve the disappearances of seven young women. When his veterinarian girlfriend is targeted to be victim number eight, Brady tries to protect her, but steps into the crosshairs of a professional cop killer. Find out more at http://www.alanbrenham.com/ or http://www.blackopalbooks.com. Thriller
Based on data provided by the California Solar Initiative (CSI), sales of new production homes with rooftop solar power systems nearly doubled from 2011 to 2012, signaling increasing home buyer demand to control monthly electricity costs using clean, renewable solar power.
An estimated 4,000 new production solar homes were built in California last year, ten times the number built just seven years ago during the housing construction boom. SunPower estimates that strong growth in the sector will continue, with more than 20 percent of new production homes being solar powered this year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62039-sunpower-solar-systems-power-new-production-homes-partners-with-kb-home
The Smithsonian's National Museum of American History will open a new exhibition on American business July 1 in the Mars Hall of American Business. The exhibition, “American Enterprise” will have a strong focus on the nation's agriculture history which is one of four economic sectors in the exhibition. It will explore precision farming, environmental concerns and hybrid seeds.
“American agriculture has gone through a tremendous transformation in the past seven decades, becoming a high-tech industry, deeply affecting not just farmers themselves but every American and the American experience in general,” said Peter Liebhold, museum curator and chair of the Division of Work and Industry.
The companion book American Enterprise: A History of Business in America, will highlight significant artifacts from agriculture's humble beginnings to the technological advances that make it a leading industry in the United States.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7433931-national-museum-of-american-history/
Adlens, the global leader in adjustable focus eyewear, has launched its ground-breaking adjustable prescription eyewear ‘AdlensFocuss™’, the greatest advancement in optics in more than 50 years.
Vision inevitably changes with age and people often need different strength glasses to see at near, intermediate and far distances. Progressive lenses are an option but they have a restricted usable lens area. A GFK Roper Study has shown one-third of wearers say they have trouble adjusting to them with seven to eight percent of wearers saying they cannot adjust to them at all.
AdlensFocuss provides the benefits of a single vision lens – full frame viewing area – with the best features of a progressive lens – the ability to see at different distances. They are prescription glasses with proprietary technology; a unique flexible membrane that allows the power to be adjusted by simply turning small dials on the inside of the frames. AdlensFocuss lenses offer at least four times more viewing area than traditional progressive lenses and come encased in a fashion-forward frame from award-winning designer Blake Kuwahara.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7544851-adlensfocuss-optics-technology/
To help amp up your beauty routine and smile for the holiday parties to come, Andrea Brooks of @AndreasChoice and Colgate® Optic White® released Episode 7 of the seven part online video series, “The Smile Show™,” today. Hosted via the Colgate Optic White YouTube channel, the latest installment features Andrea’s exclusive tips and tricks for looking and feeling your best while celebrating this holiday season. She shares her winter beauty routine and tips for achieving a whiter, brighter smile just in time for the holidays.
“The holidays are full of photo-ops, so I always want to make sure my smile is bright,” said Andrea Brooks. “I use the Colgate Optic White Toothbrush + Whitening Pen because my busy holiday schedule requires a whitening product that is easy to use, convenient and effective.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7683851-colgate-the-smile-show-holiday/
The Capital Grille today announced that seven of California’s great female winemakers and collaborators, including award-winning actress Drew Barrymore, will come together to celebrate women and wine as part of the restaurant’s seventh annual The Generous Pour event.
The Generous Pour will celebrate the unique role women play in winemaking with this year’s offerings. From July 6 through August 30, 2015, for $28 per person with dinner*, The Capital Grille will offer eight remarkable wines crafted, designed or owned by women from some of California’s most acclaimed vineyards. Guests are invited to explore and enjoy as many of these remarkable wines and varietals as they like.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7567951-capital-grille-generous-pour/
Spring is around the corner, and it won’t be long before it’s prom and graduation seasons for many high schoolers. Rites of passage for many, these are times for teens to celebrate, but can also be times of poor decision-making, especially when vehicles are involved. The National Highway Traffic Safety Administration (NHTSA) reports that 2,524 teen drivers and passengers were killed and 177,000 were injured in 2013. Twenty-seven percent of these fatalities occurred between April and June, according to the Insurance Institute for Highway Safety (IIHS).
“The statistics are staggering, especially when you consider that most of these accidents and fatalities are preventable,” said Randy Petro, Mercury Insurance’s chief claims officer. “We don’t want any families to suffer through the loss of a child, so Mercury is taking action with the launch of the ‘Mercury Insurance Drive Safe Challenge.’”
The Mercury Insurance Drive Safe Challenge kicked off with a free defensive driving program, which included hands-on driving skills training and classroom material. An interactive website provides teens with detailed instruction, as well as gives parents the tools to shape responsible driving behavior.
To view the multimedia release go to:
http://www.multivu.com/players/English/7772251-mercury-teen-drive-safe-challenge/
Leading frozen bread manufacturer and the original inventor of frozen garlic bread, Cole’s Quality Foods, Inc., innovates the frozen food category yet again with the introduction of Middles™, a stuffed bread that combines delicious, decadent, savory, salty and sweet flavors into one revolutionary snack concept.
Middles become available later this month in the freezer section at grocery, club, supermarket and convenience stores nationwide for a suggested retail price of $3.99 per 10.8-ounce box. Each box contains eight tasty bread bites.
Inspired by the much-celebrated combination of bread and cheese, Middles advances the concept by featuring the soft “middle” section of popular bakery staples, including bagel, Italian and pretzel breads. They are then stuffed with savory and sweet centers, including cheddar cheese, cream cheese, and beer cheese varieties. The result is an outrageously delicious heat-and-serve stuffed bread snack that can be made in either microwave or conventional ovens in just seven to nine minutes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8139251-coles-frozen-bread-middles/
This season, the House of Givenchy, under the initiative of Artistic Director Riccardo Tisci, is bringing an exceptional collection to New York, as the city represents the capital of the American dream for the designer and for the founder Hubert de Givenchy, who were both supported from the very beginning by the American market.
On September 11th 2015, New York hosted a performance show dedicated to love and sharing. With a décor of recycled materials installed on the banks of the Hudson in Tribeca, there was an unprecedented audience in attendance: professionals from the fashion world rubbed shoulders with celebrities, fashion-school students, winners of a competition organized in partnership with the city, and local residents from the neighbourhood.
The website givenchy.com and giant screens installed across the city, from Soho to Times Square, also broadcast the show live, while advertising buses made their way across the Bronx, Harlem, and Queens inviting a wide a number as possible to follow the event.
With Marina Abramović, a friend of the House and co-author of numerous artistic projects, Riccardo Tisci created a performance which reached beyond the scope of fashion. Designed to be an emotional experience focusing on universal themes (love, peace, freedom, humility, spirituality), it notably put the spotlight on four artists who performed spiritual and cultural chants from across the world. True to form, Marina Abramović also invited seven artists to host live performances on the show's location.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7621751-givenchy-riccardo-tisci-new-york-city/
