Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free.
This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/
Melbourne-born Quay Australia, a leading eyewear company, announces a high-profile sunglass collaboration with pop culture phenomenon and entrepreneur, Kylie Jenner.
The QUAYXKYLIE capsule collection—comprised of 4 styles and 11 skus—will be available beginning July 11th at www.QuayAustralia.com and retailers worldwide for $75-$80 USD each.
“We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” says Quay Australia founder, Linda Hammond.
To view the multimedia release go to:
https://www.multivu.com/players/English/8127151-quay-australia-kylie-jenner-sunglass-collection-quayxkylie/
Adlens, the global leader in adjustable focus eyewear, has launched its ground-breaking adjustable prescription eyewear ‘AdlensFocuss™’, the greatest advancement in optics in more than 50 years.
Vision inevitably changes with age and people often need different strength glasses to see at near, intermediate and far distances. Progressive lenses are an option but they have a restricted usable lens area. A GFK Roper Study has shown one-third of wearers say they have trouble adjusting to them with seven to eight percent of wearers saying they cannot adjust to them at all.
AdlensFocuss provides the benefits of a single vision lens – full frame viewing area – with the best features of a progressive lens – the ability to see at different distances. They are prescription glasses with proprietary technology; a unique flexible membrane that allows the power to be adjusted by simply turning small dials on the inside of the frames. AdlensFocuss lenses offer at least four times more viewing area than traditional progressive lenses and come encased in a fashion-forward frame from award-winning designer Blake Kuwahara.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7544851-adlensfocuss-optics-technology/
Eyeglass World®, a leading retailer of affordable prescription eyewear, is the first national chain to launch a retail collection of prescription lenses for smart glass technologies in the U.S. The debut of specially designed prescription lens options for wearable brands including Glass, Recon, Vuzix and Epson coincides with Eyeglass World’s retail expansion into California. On Friday, the company celebrated the grand opening of a Vista, California location – the first of eight Eyeglass World stores planned for the San Diego area by June 2016.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7544551-eyeglass-world-expands-debuts-smart-glass/
To raise awareness about the importance of healthy, enhanced vision and its connection to enjoying the “sights” while traveling and in everyday life, Transitions® adaptive lenses™ and Food Network® host and celebrity chef Robert Irvine have teamed up to highlight ways to make the most of your travel and dining experiences, including wearing the right eyewear that allows you to see your best and enjoying flavorful eye healthy foods.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7095451-transitions-adaptive-lenses-wearer-robert-irvine-turns-dining-into-sightseeing/
Not being able to see well is no laughing matter. That’s why nationally renowned standup comedian and radio personality Rickey Smiley has teamed up with America’s Best Contacts & Eyeglasses to create the Rickey Smiley Eyewear line and give more people the opportunity to see well and look good, too. Now available in 12 styles, these fashion-forward frames feature hot color combinations and distinguished finishes and textures – and are reasonably priced.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308451-america-s-best-rickey-smiley-launch-stylish-affordable-fashion-frames-eyewear/
Approximately half a billion people worldwide have correctable vision issues, but lack access to quality vision care. They are unable to see the words in a book or on a chalkboard and even more so to reach their potential and bring their goals and dreams into focus. As part of an ongoing effort to shine a spotlight on this issue and the importance of healthy, enhanced vision, Transitions Optical and vision care nonprofit OneSight have teamed up with GRAMMY® and CMA Award winning music artist Darius Rucker to launch a public service announcement aimed toward raising awareness and inviting others to join the cause at www.onesight.org.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7194751-transitions-optical-onesight-darius-rucker-make-dreams-come-true/
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Making the second stop on its 2012 Sightseeing City Tour, Transitions Optical, the Official Sponsor of Sightseeing, together with its partners Essilor and First Eye Care, unveils the Top 10 Sights to See in Dallas, and brings an exciting, interactive experience area aimed at educating consumers about the role of proper eye care and eyewear in seeing all of the ‘sights’ around you – whether on vacation or in your own backyard – to Taste Addison, taking place May 18 – 20.
National travel expert/bestselling author and “Official Sightseer” Marybeth Bond – who is also known as “The Gutsy Traveler” and has been to more than 90 countries – will be visiting the Top 10 Sights to See, sharing how healthy vision has impacted her own travels.
“Having damaged my eyesight when I traveled around the world at age 29 without wearing proper UV-protective eyewear, I know first-hand how important it is to take care of your eyes, so you can truly experience all the sights when you are on the road and in your everyday life,” said Marybeth Bond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54873-transitions-optical-dallas-sightseeing-top-ten-sights-to-see
CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this seasons’ campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.
Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright
Transitions Optical and VSP® Vision Care brought a state-of-the-art 40-foot mobile eyecare clinic, nicknamed “Eyenstein,” to the Harlem community to provide comprehensive eye exams and complimentary eyewear to area children to help them prepare for the start of a new school year. The mobile eyecare clinic, onsite at East Harlem Scholars Academy on Thursday, August 18, will also be at the Harlem Week Children’s Festival which is open to the public on Saturday, August 20 and Sunday, August 21.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/transitions/50070/
