Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
Four leading green fashion designers made news today – “yesterday’s news’’ that is – by turning recycled newspaper into eco-friendly fashions. The unique, trend-setting designs were unveiled at the Yesterday’s News® Green Catwalk Event and Workshop in New York City. Made with recycled newspaper, Yesterday’s News® brand cat litter served as inspiration for eco-friendly designers Anthony Lilore of RESTORE CLOTHING™, Bahar Shahpar, Lara Miller and Samantha Pleet, who debuted their original fashions made from newspaper at the New York City event. The designs will all be auctioned off for charity from Sept. 22-29, 2010 (www.DoGooderChallenge.com), with proceeds going to each designer’s green charity of choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yesterdaysnews/45957/
According to the Federal Statistical Office about seven million people with a disability live in Germany. At the REHACARE in Duesseldorf, the trade fair for people with a disability every year developers present new products that are aimed to make the lives of people with disabilities a little easier. Including many technical aids that allow them to do different sports. According to a recent study the interest in disabled sports is increasing constantly - not only due to the recent German success at the Paralympic Games in Vancouver. Therefore it is no surprise that at the first Mobicup - a actionday of sports for the disabled - a lot was going on.
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45023/
Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54944-everyday-health-trium-youtube-joy-bauer-dr-laura-berman-jillian-michaels
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
You’ve seen MAMMA MIA! the movie, featuring Meryl Streep and Pierce Brosnan, now it’s the time to see the original musical, that the world fell in love with. Set on a tiny Greek Island, a wedding is about to take place! In Sydney for strictly 15 weeks only, this a live experience that you won’t want to miss!
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Chili’s® Grill & Bar sizzled in snow-covered Moscow’s hottest nightspot and historical city center, Novy Arbat, when the doors opened to the first Chili’s in Russia. The American brand that paved the way for casual dining chains as the restaurant industry grew in the United States, was welcomed to Russia with great fanfare earlier this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chilis/48667/
You don�t know what you�ve got �til it�s gone. That�s the thinking behind a new integrated marketing campaign from Sharpie�, which poses the question �What would the world be like without self-expression?� The campaign aims to empower people to boldly showcase their individuality with Sharpie, expressing their creativity on everything from skateboards and stadium posters to motorcycle helmets and billboards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharpie/44094/
Speakeasy (www.speakeasy.net), one of the nation’s leading broadband and voice services providers and a Best Buy company (NYSE:BBY), today announced the extension of their free phone offer, which has successfully eliminated one of the last barriers to VoIP adoption. In March, Speakeasy began offering free Polycom SoundPoint IP 321 VoIP-enabled phones to new business customers who purchase unlimited or global Hosted Voice calling plans and have a minimum of five lines. The promotion was so successful that Speakeasy has made the decision to extend the promotion through the end of June.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/speakeasy/44400/
According to the United Nations, worldwide nearly 1.3 million lives are lost in traffic accidents each year and this number could rise to nearly 1.9 million in the next 10 years. Furthermore, estimates show that nearly 90 percent of all crashes are caused by driver error, making advanced safety systems an important focus for automakers and governing agencies. Bosch offers active and passive safety technologies, as well as driver assistance functions that can help reduce the number of accidents and save lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48705-bosch-helps-drivers-avoid-crashes-reduce-injuries
