Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Dua To Literally Boost Your Energy ᴴᴰ ┇ #DuaRevival ┇ by Ustadh Majed Mahmoud ┇ TDR Production ┇
Assalaamu Alaikum Wa Rahmatullahi Wa Barakaathuhu
*This video is Created by & for The Daily Reminder. Feel free to re-upload and share.
**No Music was used in the production of this video
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Dua To Literally Boost Your Energy ᴴᴰ - Ustadh Majed Mahmoud
One time Fatima (radiallahu anha) -- she went to complain to her husband Ali ibn Talib (radiallahu anhu) about how exhausting and tiring the housework has become on her. You know what, the family - Ali and Fatima (radiallahu anhuma) -- was a very poor family actually. Unlike many other homes, they had no money to afford to have a servant or a maid to help out in the housework. So Fatima (radiallahu anha) used to do everything. And you gotta appreciate that because there were no washing machines, no dishwashers, no vacuums, nothing! It was all physical work. So Ali ibn Talib (radiallahu anhu) hearing this, he says, 'Ya Fatima! How about you get a servant?'(Fatima says) 'How can I get a servant? We don't have money for this stuff?' He tells her, 'Ya Fatima! I have heard that your father Muhammad (Sallallahu Alaihi Wasallam) just recently received some prisoners of war. And why not you go and request from your father (Muhammad Sallallahu Alaihi Wasallam) to give you one of those people to be a servant for us? Why not?' Fatima liked the idea. She never the Prophet Sallallahu Alaihi Wasallam had received such a group of prisoners of war, and she wants now to go to the house of R asulullah (Sallallahu Alaihi Wasallam) and she heads there right away. She knocks on the door. Aisha (radiallahu anha), the wife of Muhammad Sallallahu Alaihi Wasallam opens the door and they greet each other and Fatima asks, 'Ya Aisha! Is my father there?' And Aisha says, 'No, he's not here.' Then Fatima basically wants to tell her exactly what her request is like and she tells her, 'You know what? I heard my father has received some prisoners of war and I was hoping I could get one [like] to be [like] a servant for our family. That'd be really nice.' So Aisha (radiallahu anha) says, 'You know what, the moment your father comes back I will surely let him know of what your need is.' Beautiful! Fatima goes back home. The Prophet Sallallahu Alaihi Wasallam -- after some time -- comes back to his house. And Aisha tells him exactly why Fatima came and the request, 'you know what, she's looking for a servant to help her out with all the housework.' Rasulullah says, 'you know what, I'm going to go right now to the house of Ali.' Allahu Akbar! Rasulullah Sallallahu Alaihi Wasallam heads to the house of Ali ibn Talib (radiallahu anhu). As he gets there, Ali and Fatima -- they would like to stand up and greet the Prophet Sallallahu Alaihi Wasallam. But the Prophet says, 'Ala makaa nikum."He says, ' Ala makaa nikum -- Stay the way you are. Stay in your bed, no need to stand up. Just relax.' And the Prophet Sallallahu Alaihi Wasallam -- Allahu Akbar! -- He comes and he sits on their bed in between Fatima and Ali (radiallahu anhuma). And he tells them... "Hal adullukuma 'ala khayrim mimma sa altuma -- shall I not guide you of something that is better and more beneficial to both of you than whatever you have requested (i.e. having a servant)? Whenever you're about to go to sleep -- itha awaytuma firaashikuma -- you shall say fasbbiha thalaatha wa thalaatheen (say Subhanallah thirty three times) wahmadaa thalaatha wa thalatheen (say Alhamdulillah thirty three times) wa kabbirah arba'un wa thalatheen (and say Allahu Akbar thirty four times). Haatha khayrullakum min khadim -- Allahu Akbar! -- This is better for you than having a servant!'
http://www.youtube.com/watch?v=WK2v-Fxfto8 Home Kowaliga Home Music Video - Song by Tony Buenger and Leah Pritchard Produced by Guest House Studios, LLC Copyright 2012 Players: Kaw-liga: Tony Buenger (Eclectic, AL) Indian Maid: Rebecca Roper (Valley, AL) Kowaliga Family: Britt and Brett Johnson along with Juleigh
The holiday season is officially underway, and with sleigh bells, carols, décor and more, comes festive holiday get-togethers. No matter the occasion, it’s all about the food, drinks, and of course, the fun! However, it can be challenging to contribute something that truly stands out in the crowd. The key to quick and easy holiday entertaining is likely already in your pantry: California Ripe Olives.
Mild, buttery and delicious, California Ripe Olives are right at home on the holiday menu – from libations to light bites and even the desert table, too.
Cocktails are often at the center of holiday get-togethers, and for elegant celebrations, Freda’s Martini is a great choice. Named for Freda Ehmann, who developed the curing process for California Ripe Olives in the 1800s, this cocktail is classically delicious with just the right amount of pizazz. Or, to liven up the New Year’s Day celebration brunch menu serve up a California Mary or two, in honor of National Bloody Mary Day. Horseradish, spicy green beans and California Ripe Olives, are just a few ingredients that come together to kick-off a great year ahead.
To view the multimedia release go to:
https://www.multivu.com/players/English/8049752-california-ripe-olives-light-bites-and-libations/
Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
When it comes to bringing the best ingredients together to make memories around America’s tables, Hellmann’s has some experience – 100 years of experience to be exact. Nearly a century ago, regulars in a New York City deli discovered a new condiment that made their club sandwiches even more delicious – just one bite and they were hooked. The secret ingredient was deli owner, Richard Hellmann’s, family recipe for mayonnaise, which would grow to be one of America’s most enduring and iconic food brands – Hellmann’s Mayonnaise.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61442-hellmanns-celebrate-centennial-celebrity-chef-mario-batali-joining-america
Six Flags Discovery Kingdom guests should be prepared to have a boatload of fun and get soaking wet on the park’s newest attraction, Tsunami Soaker, which opens to the public on May 31, 2014. This exhilarating interactive water ride is guaranteed to provide smiles and thrills for the entire family.
“Our collection of rides and attractions is quite diverse and Tsunami Soaker is the only one of its kind on the West Coast. This is truly an invigorating new addition for guests of all ages to engage, play and interact with one another,” said Don McCoy, park president. “One of the best features is the individual water cannons that riders and observers can use to douse one another. We predict a lot of water battles among guests.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7198351-six-flags-discovery-kingdom-new-tsunami-soaker-water-ride
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
Denny’s, one of America’s largest full-service restaurant chains, today announced its commitment to sourcing and serving 100 percent cage-free eggs in all of its U.S. restaurants by 2026. Denny’s is the first within the family dining segment to commit to 100% cage-free eggs, underlining the brand’s dedication to the humane treatment of animals within its supply sourcing and its ongoing focus on quality, flavor and guest satisfaction.
“We believe our guests care about how their food is sourced and so do we. For more than 60 years, we have listened to our guests to understand what they care about the most, without sacrificing on quality, taste or value,” said John Miller, Denny’s president and chief executive officer. “The humane treatment of animals remains an important part of our brand’s sourcing strategy, and our commitment to this transition underscores our confidence in the ethical evolution of supplier capabilities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7731351-denny-s-commits-cage-free-eggs/
Brett Hoebel is one of the most sought-after lifestyle fitness experts in the country, you might remember him as one of the “secret” trainers on the long-running show, “The Biggest Loser®.” Since leaving the show, his integrative and holistic leading-edge fitness program has made Brett one of the most popular celebrity trainers in the nation. He is sharing his health and wellness strategies for people trying to get in shape in the New Year, or how to “fit” a workout regimen into your busy life that you will maintain year round.
There are so many healthy food and beverage options now to help family members of all ages manage their eating habits. Just like most parents, I'm not a fan of putting kids on a restrictive “diet,” but simple food-swaps can make a big impact, without the kids even knowing it. For instance, one suggested swap for the younger family members is Juicy Juice Fruitifuls. It has 35% less sugar than regular juice, a full serving of fruit and a taste kid's love. In fact, replacing a regular juice box with Fruitifuls every day can reduce annual sugar intake by 13 cups.
It’s no surprise that being a new mom can be challenging. Your time and energy are put towards hectic schedules, escalating costs of raising an infant and making sure you’re caring for your little one properly. Maintaining healthy habits for both mommy and baby is essential once your little one has arrived as well. Dr. Peterson shares her health tips for both pregnant mommies and newborn babies.
To view the multimedia release go to:
https://www.multivu.com/players/English/82267241-tips-for-new-moms-babies/
Epoch Everlasting Play (EEP) kicked off the holiday shopping season with a special pop-up experience to celebrate the retail launch of the globally popular Calico Critters new Town series. The series, first introduced in 1985, features beautiful, richly detailed animal figures that live like humans with a focus on “Nature, Family and Love.” The collection is now available at specialty stores nationwide and online at Amazon.
The world of Calico Critters came to life at Stella’s Exclusive Town Tea at Lady Mendl’s Tea Salon in New York City. The dazzling interactive day of play featured life-size replicas of the playset fun including a chance to step inside Stella’s Designer Studio, taste testing at the Chocolate Lounge and Gelato stands and a first-ever look at the new Calico Critters animated series debuting on Netflix on November 1st in the U.S., Canada, the U.K., Australia, New Zealand, and Japan. Other countries in Europe and Asia will launch in their respective languages on December 1, 2018.
To view the multimedia release go to:
https://www.multivu.com/players/English/8421351-calico-critters-interactive-new-town-series/
