The RCS Engineers Rocketry Team from Russellville, Ala., beat out 100 competitors to claim first place at the National Finals of the 2015 Team America Rocketry Challenge (TARC). After months of rocketry design, test flights and qualification launches, hundreds of students from across the country traveled to Great Meadow in the Plains, Va., to vie for the title of champion of the largest rocketry competition in the world.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7427051-team-america-rocketry-challenge/
Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Today marks the official one-year countdown to the arrival of MSC Seaside in Miami, and MSC Cruises — the Swiss-based world’s largest privately-owned cruise line and market leader in Europe, South America and South Africa — is marking the occasion with remarkable savings and value-adds for travelers.
MSC Seaside, the most anticipated ship coming to Miami in 2017, is the first of up to three MSC Cruises next-generation “Seaside” class of cruise ships and is set to arrive in the U.S. in December 2017. With an ultramodern and innovative “condo-on-the-beach” design, the ship has been crafted specifically for warm weather, offering sun worshippers one of the highest ratios of outdoor space at sea. She will sail from Miami to the Caribbean year-round and bring guests closer to the sea than ever before with a 360° outdoor promenade including a variety of outdoor restaurants and bars.
To view the multimedia release go to:
http://www.multivu.com/players/English/7807951-countdown-to-msc-seaside/
When it comes to bringing the best ingredients together to make memories around America’s tables, Hellmann’s has some experience – 100 years of experience to be exact. Nearly a century ago, regulars in a New York City deli discovered a new condiment that made their club sandwiches even more delicious – just one bite and they were hooked. The secret ingredient was deli owner, Richard Hellmann’s, family recipe for mayonnaise, which would grow to be one of America’s most enduring and iconic food brands – Hellmann’s Mayonnaise.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61442-hellmanns-celebrate-centennial-celebrity-chef-mario-batali-joining-america
Cigna (NYSE: CI) today unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8163851-cigna-americas-tv-doctors-go-know-take-control/
Clayton, one of the largest home builders in America, has launched a social media and video campaign that highlights the importance of giving back to those in need.
The “Season of Giving” campaign shares stories from the experiences of Clayton team members giving back to their communities and fellow team members in need. Clayton’s 40 home building facilities and nearly 350 home centers across the nation are encouraged to share how they are giving back through their social media channels in hopes to inspire others. The campaign will run during the globally recognized, Giving Tuesday, which takes place the Tuesday after Black Friday on Nov. 28.
The storytelling campaign includes personal experiences from team members such as building a ramp for a team member’s wife, volunteering with a local school for autistic children and supporting a special needs football team.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011658-clayton-season-of-giving/
MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America's open roads, stopping in 14 cities over 15 days with thousands of MINIs. Along the way, the group will rally to #DefyHunger with charity partner Feeding America.
“Big things happen when the MINI community comes together, and this year is no different,” said Tom Noble, Department Head, MINI Brand Communications. “MINI TAKES THE STATES is the ultimate road trip and we're as excited for the adventure as we are for our cause. The fight against hunger has many faces, it's not always a lack of food but rather a lack of the right resources to avoid waste, maximize efficiencies and get the food where it's needed most. Through our Feeding America partnership, we hope to raise money and awareness as we motor with purpose across America.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7861251-mini-takes-the-states/
The Kroger Co. (NYSE: KR) today announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.
“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste ,” said Rodney McMullen, Kroger’s chairman and CEO.
Across the United States, 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.
“More than 40 percent of the food produced in the U.S. each year goes unconsumed, while one in eight people struggle with hunger. That just doesn’t make sense,” Mr. McMullen said. “As America’s grocer and one of the largest retailers in the world, we are committing to doing something about it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164551-kroger-zero-hunger-zero-waste/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
Change within the PR industry continued to accelerate in 2014 as more brands recognized their own power as publishers. In response to the growing demand for compelling content, PR Newswire’s clients rose to the challenge through narrative storytelling, use of rich visuals and an intelligent mix of distribution channels to amplify their messages.
On average, over 1,000 stories cross the wires in North America each day. With time remaining in 2014, PR Newswire’s editorial teams have already made over 40,000 editorial catches year to date - providing an additional layer of editorial review for your news. Helping clients achieve their strategic communications goals is the most rewarding and fulfilling aspect of what we do at PR Newswire, and our holiday video showcases some of our staff’s 2014 highlights.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7393051-happy-holidays-from-pr-newswire-2014/
