The egg has been associated with festivals celebrating spring for many centuries. Decorating eggs for Easter is a tradition that dates back to the 13th century or earlier. Eggs were formerly a forbidden food during the Lenten season, and there are rituals in many countries involving painting and decorating them to mark the end of the period of penance and fasting, and then eating them as a celebration of Easter.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54146-u-s-fda-playing-it-safe-with-eggs-food-safety-tips
Olives are a fundamental element of the gastronomy of all Mediterranean countries. Thanks to olives’ great taste and versatility, they can also be part of other traditional dishes, such as ceviches, baos or makis.
The European Union and Interaceituna teach us to introduce all the flavor, aroma and color that table olives can bring to these cuisines. This can be seen as a new type of gastronomic fusion straight from the world leaders of production and quality, which becomes a differentiating element that allows North American foodies to prepare dishes from Japan, South America or China, with a marked Mediterranean twist.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8194251-e-u-olives-from-spain-redesign-gastronomy/
For the tenth consecutive year, The Capital Grille today launched its highly anticipated wine event, The Generous Pour. This year, guests are invited to taste and toast the legacy of renowned winemaker Dan Duckhorn. With wines hand selected to pair with the restaurant’s signature menu items, including hand-cut steaks, dry aged in-house, the tasting experience offers seven selections of classic California and Washington varietals, all created by Dan Duckhorn and his award-winning winemakers. Of the selections is the Goldeneye Rosé of Pinot Noir making its exclusive debut at this year’s event. The Generous Pour is available for $28 from July 9 through September 2, 2018, when paired with dinner.
“Dan Duckhorn’s continuous pursuit to produce world class wines within the Napa Valley and beyond has become a legendary story in the wine world,” said Brian Phillips, The Capital Grille’s Advanced Sommelier. “We are excited to feature some of the most highly coveted wines of the world this summer, creating an exceptional tasting experience when paired with our signature menu items. With light and fresh rosé preferred during the summer, I am particularly excited about the Goldeneye Rosé of Pinot Noir, as this summer it makes its exclusive debut at The Generous Pour.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8340151-capital-grille-the-generous-pour-event-with-duckhorn-wines/
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Presidential Candidate, is launching a nation-wide Facebook sweepstakes to help find his ideal Vice Presidential Candidate.
Charlie® and his trustworthy StarKist® political counsel have already selected three potential swimming-mates, but they are leaving the final decision up to the fans. Participants who cast a vote through November 2nd will be entered for a chance to win four years worth of tuna, the length of Charlie’s® potential first presidential term. The official VP and the grand prize winner will be announced on November 3rd.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
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MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America's open roads, stopping in 14 cities over 15 days with thousands of MINIs. Along the way, the group will rally to #DefyHunger with charity partner Feeding America.
“Big things happen when the MINI community comes together, and this year is no different,” said Tom Noble, Department Head, MINI Brand Communications. “MINI TAKES THE STATES is the ultimate road trip and we're as excited for the adventure as we are for our cause. The fight against hunger has many faces, it's not always a lack of food but rather a lack of the right resources to avoid waste, maximize efficiencies and get the food where it's needed most. Through our Feeding America partnership, we hope to raise money and awareness as we motor with purpose across America.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7861251-mini-takes-the-states/
In 1997, Old Orchard Brands expanded beyond its frozen juice business to begin bottling various fruit juice beverages from its family-owned and run operations in rural Michigan. The year 2017 marks the 20th anniversary of Old Orchard’s bottled juice business, which has grown to become one of the leading shelf-stable juice brands in the country. To celebrate, Old Orchard will be giving away two FREE truckloads of juice – one truckload to its fans, and one truckload donated to local food pantries. Thirsty fans can enter to win their share of the bounty via the Bottle Bash Sweepstakes on Old Orchard’s website.
To view the multimedia release go to:
http://www.multivu.com/players/English/8011151-old-orchard-celebrates-20-years/
Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Barcelona is hosting the third edition of the Wine & Culinary International Forum today, a biennial international conference dedicated to food and wine pairing promoted by Bodegas Torres. Over 250 professionals, including sommeliers, restaurant owners, distributors and journalists from almost 20 different countries, participated in the event. Celebrated in the Palau de Congressos de Catalunya, it provided a forum in which to reflect and discuss the complementary relationship between wine and food under the heading “Wine and World Cuisines.”
The president of Bodegas Torres, Miguel A. Torres, opened the event, which featured talks, tastings and culinary demonstrations by a total of 20 national and international experts who are highly regarded in their fields. Among them, Josep Roca, sommelier at El Celler de Can Roca; the award winning wine-writer and journalist Sarah Jane Evans MW, an expert in Spanish wines as well as the former Chairman of the Institute of Masters of Wine; the prestigious French enologist Pascal Chatonnet, one of the leading researchers into the microbiological factors involved in the interaction between wine and oak; Canadian researcher François Chartier, a pioneer in the aromatic science of molecular food matching since 2004 and author of Taste Buds and Molecules, world’s best innovative food 2010; the renowned French wine critic Michel Bettane; and the endocrinologist Dr. Francisco Tinahones, a researcher at the University of Malaga.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7948051-torres-wine-culinary-international-forum/
