On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Today, WebMD Health Corp. (NASDAQ: WBMD) launched WebMD Healthy Target, an integrated health improvement program that uses biometric device data from activity trackers, wireless scales and glucose meters to deliver tailored, physician-reviewed, contextually relevant content and motivational tips to individuals looking to develop sustainable health-conscious habits. WebMD Healthy Target will provide valuable assistance to individuals looking to manage chronic conditions like Type 2 diabetes and obesity, as well as to a broader audience interested in achieving their fitness goals or more generally living a healthier lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70402510-webmd-launches-health-improvement-program-for-iphone/
Phenogen Sciences, Inc. [www.phenogensciences.com] today announced the immediate availability of BREVAGen™, a predictive risk test for the millions of women at above average risk of developing estrogen-receptor positive breast cancer. This first-in-class, scientifically-validated risk assessment test examines a woman’s clinical risk factors, such as her lifetime exposure to estrogen, combined with scientifically validated genetic markers to determine each patient’s personalized five-year and lifetime risk of developing breast cancer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58399-phenogen-sciences-brevagen-breast-cancer-risk-assessment-test-availability
On Saturday, May 21, some of the biggest names in the entertainment industry celebrated the 90th birthday of the legendary Tony Bennett at Keep Memory Alive’s 20th annual Power of Love® gala at the MGM Grand Garden Arena in Las Vegas. The star-studded event raised funds and awareness for Cleveland Clinic Lou Ruvo Center for Brain Health and its fight against brain disease including Alzheimer’s, Huntington’s and Parkinson’s diseases, multiple sclerosis and multiple system atrophy.
Highlights from the night included a performance by honoree Tony Bennett and heartfelt tributes by James Corden, Andra Day, Herbie Hancock, Darius Rucker, Jordin Sparks, Steven Tyler and more. Day kicked off the show with her rendition of “Steppin’ Out With My Baby,” while Corden performed his version of “Don’t Get Around Much More.” Later in the evening, Sparks teamed up with pianist Dan Orlando to perform a medley of hits including “The Best Is Yet To Come,” “Alright OK You Win” and “It Don’t Mean A Thing.” Rucker treated guests to hit single “Sunny Side of The Street,” before Hancock took the stage to perform “Chameleon” and “Cantaloupe Island.” Tyler joined the elite ensemble to perform “Smile” with jazz trumpeter Chris Botti before singing Aerosmith classic “I Don’t Want To Miss A Thing.” The man of the evening, Bennett, performed numerous hits including “Watch What Happens” and “How Do You Keep The Music Playing.” To close the show, the entire cast sang Bennett “Happy Birthday” and presented him with a celebratory cake. In addition to musical icons, celebrity supporters who also attended the event included Quincy Jones, Brad Garrett, Steve Schirripa and Chazz Palminteri.
To view the multimedia release go to:
http://www.multivu.com/players/English/7842951-keep-memory-alive-tony-bennett/
For the millions who suffer from Gastroesophageal Reflux Disease (GERD), a study published today in the New England Journal of Medicine (NEJM) provides clinical evidence of safety and effectiveness for a new, FDA-approved medical device. Torax Medical’s LINX® Reflux Management System was studied in a controlled, prospective, multicenter trial involving 14 U.S. and European medical centers as part of the FDA pre-market approval process. The patients were evaluated before and after treatment to determine the effect of the LINX System on their GERD using pre-defined success criteria, which included reduction of esophageal acid, improvement in quality of life and elimination of reflux medications.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60077-torax-medical-linx-reflux-management-system-clinical-study-published
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
Meijer announced today it is launching its new Consumer Drug Take-Back Program by installing secure in-store kiosks designed to help customers safely and properly dispose of unused or expired prescription drugs at no cost. Customers can find the easily identifiable kiosks in the pharmacy area in all 241 Meijer supercenters across the Midwest.
“Meijer is thrilled to be one of the first in our industry to provide a secure and convenient prescription drug take-back program at all stores in the communities we serve,” said Jason Beauch, Vice President of Meijer Pharmacy. “The Meijer Drug Take-Back Program allows our customers to remove the risk of an unforeseen accident occurring with expired or unused medications, while enabling them to properly dispose prescription drugs and reducing the possibility of creating a public health hazard.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8497051-meijer-consumer-drug-take-back-program/
Steve Scott became one of the greatest mile runners in American history by taking a strategic approach to his craft. Now 58, Scott is seeking a competitive advantage of a different sort since recently being diagnosed with prostate cancer. Scott publicly revealed his current cancer battle today at the Cougar Challenge, a cross country meet at California State University San Marcos, where he is head coach of the track and field and cross country programs.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7350051-scripps-health-steve-scott-reveals-proton-treatments-for-prostate-cancer
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
In a detailed 45-minute webinar attended by executives from hospitals and health systems, physician practices, payers, and other healthcare professionals from around the nation, Ken Perez, MedeAnalytics’ director of healthcare policy and senior vice president of marketing, separated fact from speculation in the national debate on Medicare reform. The webinar, titled “Straight Talk About Medicare Reform,” is the latest example of MedeAnalytics’ ongoing commitment to provide clear, accurate, and unbiased information in a nonpartisan way to the healthcare industry on issues of critical importance. MedeAnalytics is a leading provider of healthcare performance management solutions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58881-medeanalytics-ken-perez-straight-talk-about-medicare-reform-webinar
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
