The Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, We Prepare Every Day is the first in a series of videos that aim to deliver a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies.
The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision.
The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA) on July 26, 2015. The ADA prohibits discrimination and ensures equal opportunity for people with disabilities in employment, state and local government services, public accommodations, commercial facilities, transportation and telecommunications. The ADA guarantees the civil rights of more than 56 million Americans.
To view the multimedia news release visit http://www.multivu.com/players/English/7576951-fema-ad-council-emergency-preparedness/
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
Here East, London’s home for making based at the former Press and Broadcast Centres on Queen Elizabeth Olympic Park, today launches a short promotional film to demonstrate its vision and reveal the spirit of invention and discovery that lies at the heart of Here East’s offer to the tech, creative and making communities.
Forty crew members, a six tonne, thirty foot technocrane, a 4K drone and one hand-crafted robot were commissioned specifically by Here East to launch its marketing strategy and to create the unique footage of this ground-breaking London 2012 legacy project. The film aims to capture the attention of those entrepreneurial, creative businesses looking to scale, as well as established companies seeking to become more entrepreneurial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422451-here-east-enlists-robots-drones/
Volvo Cars, the premium car maker, today revealed the long-awaited new XC60 premium SUV at the Geneva Motor Show.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
“We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,” said Håkan Samuelsson, President and Chief Executive, Volvo Car Group.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8054851-volvo-cars-reveals-new-xc60-premium-suv/
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
The season blooms with PANDORA Jewelry as the affordable luxury brand celebrates new beginnings and the magic of nature with this year’s spring collection. Mirroring the latest trends seen on the runways, the new collection incorporates the purity of spring with delicate designs and white floras.
Capture the spirit of the season with the symbol of new beginnings: the butterfly. Abstract butterflies set in glittering cubic zirconia come in a statement ring and pendant necklace. Tiny, delicate butterfly studs in sterling silver or 14K gold add a touch of simple elegance to any occasion.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441031-pandora-spring-launch-2015/
Cats, start your engines. Kitties can now enjoy their favorite gravy year-round with Friskies’ new line of gravy products available at Kroger stores nationwide.
To launch Friskies® Gravy Swirlers™, Friskies® Extra Gravy Chunky and Friskies® Party Mix™ Gravy-licious treats, Friskies teamed up with Kroger to debut its “Lap It Up” digital video starring the famous frowning Grumpy Cat and Kroger stock car driver A.J. Allmendinger’s furry friend, Mr. Tickles.
To view the multimedia release go to:
https://www.multivu.com/players/English/8146151-friskies-kroger-grumpy-cat-mr-tickles-racing/
PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7702951-petsafe-donate-naughty-or-nice/
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor Seamus Mullen, an award-winning chef, cookbook author, and health & wellness expert, kicked off the U.S. campaign of the “Olive Oil World Tour” at the Cervantes Institute, last night.
“We are thrilled to be in New York City for the North American launch of the ‘Olive Oil World Tour’ campaign with Seamus and dignitaries from the Spanish Government,” said Pedro Barato, President of the Spanish Olive Oil Interprofessional. “The ambitious three-year, multi-channel program was created to encourage wellness-minded individuals to be inspired by the pillar of the Mediterranean lifestyle, olive oil, and who better to exemplify a healthy way of living than Chef Seamus Mullen. Seamus recently came out with a new cook book, ‘Real Food Heals: Eat to Feel Younger + Stronger Every Day.’ In it he uses our beloved millenary juice, olive oil, as a key ingredient in many of his recipes.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8365451-olive-oils-america-world-tour/
Bimbo Bakeries USA celebrates the nationwide launch of its new premium bread line, Healthfull®, by unveiling “Love, Your Bread,” a fully integrated marketing campaign that brings to life how whole grain bread has the power to love you back in deliciously fun and unexpected ways. The Healthfull® line will live within the Arnold®, Brownberry® and Oroweat® brands’ portfolio of products.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404454-bimbo-bakeries-healthfull-bread/
Everyday Health, Inc. (NYSE: EVDY), today announced the launch of the What to Expect Pregnancy Clock Apple Watch™ app. Everyday Health, Inc. is a leading digital health and wellness company that operates the digital assets of What to Expect, Heidi Murkoff’s world-renowned pregnancy and parenting brand.
Designed specifically for the Apple Watch, the What to Expect Pregnancy Clock delivers a pregnancy countdown (to the second) – with weekly updates and visual growth milestones to track progress, actionable tips and notifications synchronized to the baby’s growth and development, and other relevant pregnancy information on demand. All of this gives expectant parents-to-be convenient, personalized, and discreet access to essential information about their baby’s development.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221451-pregnancy-clock-apple-watch-app/
Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real parents around the world on New Year-s Day and the final days of December 2014, this short film captures the incredible love and hopes all parents share for their children during those first moments after their baby is born.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
