As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
Mexican-American singer-songwriter Becky G and Puerto Rican singer-songwriter and musician Raquel Sofia are taking you for a ride at two of the summer’s biggest music festivals – Lollapalooza and Outside Lands.
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content. The series, “Musica y Destinos con Toyota,” kicked-off on Friday, July 31 with Becky G (@iambeckyg) sharing her musical experience at Lollapalooza at Grant Park in Chicago. The iconic festival featured a diverse range of musical acts, including Paul McCartney, Sam Smith and Metallica.
During the three-day event, Becky G met with Gogol Bordello, a Gypsy-punk band known for their authentic energy and theatrical stage shows. Highlights from the meet and greet were shared via Facebook @ToyotaLatino and @BeckyG, and Twitter @iambeckyg. The artist also captured short videos of her adventure through her story on Snapchat, available to followers.
And the musical ride continues this weekend when Sofia joins Toyota for the Outside Lands Festival in San Francisco, Aug. 7-9. The three-day festival features performances by Billy Idol, Kendrick Lamar, Mumford & Sons, Axwell & Ingrosso, Twin Peaks and Clasixx, to name a few.
To view the multimedia release visit:
http://www.multivu.com/players/English/7583551-toyota-latino-lollapalooza/
http://thebrandistaguide.com/ The Brandista Guide is a multi-platform, personal branding and lifestyle guide for the Brandista. This site provides interviews, video coverage, personal branding guidance and lifestyle+ style + hair & beauty and shopping tips. A personal branding and lifestyle guide providing personal branding tips, style guides, and personal brand stories of authentic women.
Since 1941, Dickey’s Barbecue Pit has served authentic, slow-smoked Texas-style barbecue across the nation. Many things have changed at Dickey’s over the past 77 years, but one thing has stayed the same, Dickey’s Legit. Texas. Barbecue.™
“At Dickey’s Barbecue Pit, we handcraft our meals to ensure we are offering our guests the highest quality product," says Trevor Wilson, Vice President of Marketing at Dickey’s Barbecue Restaurant’s, Inc. “Legit. Texas. Barbecue.™ encompasses the dedication each Dickey’s owner across the world has to crafting delicious, Texas-style barbecue.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7992457-dickeys-legit-texas-barbecue/
Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
Ivey Poker announced today the official launch of the Ivey Poker App for mobile devices. Created by Phil Ivey – considered by many to be the greatest all-round poker player in the game – the Ivey Poker App is a free-to-play social game designed to deliver a truly authentic poker experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63459-phil-ivey-poker-app-launch
The Amgen Foundation announced today that it will invest more than $4 million to support and strengthen the Amgen Biotech Experience program across the United States, Puerto Rico, United Kingdom and Ireland. The Amgen Biotech Experience includes an engaging series of labs that effectively bring biotechnology into classrooms. This new commitment will also strengthen the program’s alignment with the United States’ Next Generation Science Standards, which are focused on engaging students in more authentic science learning experiences. With the support of Education Development Center, Inc. (EDC), the global nonprofit leading the Amgen Biotech Experience Program Office, the investment is expected to empower 1,000 teachers who will reach more than 150,000 new students with the labs over the next two years.
“We are very excited to extend our commitment to the Amgen Biotech Experience, a program that began 25 years ago, with the intent to ignite a deep passion for innovation and scientific discovery in students,” said Robert A. Bradway, chairman and chief executive officer of Amgen. “This program, which provides advanced biotech curriculum and professional-grade lab equipment at no cost to schools, has opened countless students’ eyes to the world of biotechnology, fueling potential long term advancements to both medicine and society.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7414055-amgen-biotech-experience-grant/
Where might be the perfect place to introduce Tecnu Bites & Stings, an aptly named new over-the-counter product for stings and insect bites? How about the Great Texas Mosquito Festival in Clute, Texas? For 36 years, thousands of people have gathered at the yearly celebration along the gulf coast of Texas; a place known for thirsty mosquitoes, biting ants and other persnickety pests.
To the group at Tec Labs it sounded like the perfect place to get credible feedback on their innovative new product. So they hired a professional camera crew, grabbed some cases of Tecnu Bites & Stings and left the humidity-free confines of Oregon and headed to the land of cowgirls and Texas tea.
As the camera rolled, the video crew got some wonderful feedback from a great mix of people. The goal was to get honest and straightforward reactions and that’s exactly what occurred. Texans love straight talk and Tec Labs was thrilled to get the feedback. See the authentic reactions for yourself by watching the video!
To view the multimedia release go to:
http://www.multivu.com/players/English/7912451-tecnu-insect-bites-stings-wipes/
The latest edition of the Boeing Store Custom Hangar catalog – featuring a collection of furniture and artwork derived from genuine aircraft parts -- is now available. Offerings include a bench made from a 727-200 jetliner wing slat; a B-17 Flying Fortress propeller blade; and a sleek bar made from the engine of a DC-9/MD-80 airliner.
Buyers and craftspeople for the Custom Hangar climb through aviation boneyards and storage facilities in search of rare artifacts that they refurbish and finish by hand. Each piece is placed in a museum-quality mounting fabricated using authentic materials such as aviation-grade aluminum, steel, and titanium.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903151-boeing-store-custom-hangar-catalog/
The Sultanate of Oman is a country with an enormous wealth of natural attractions, a fascinating culture and history spanning 6,000 years, stunning landscapes and warm, welcoming people. Straddling the Indian Ocean and offering a coastline of 3,165km, Oman offers a truly unspoilt and authentic taste of Arabia.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60626-oman-tourism
Today, Suzhou Tourism launched its first-ever campaign to directly target North American travelers – the “Experience Suzhou: The Venice of China and the City of Scholars” sweepstakes, open for entries now through October 23, 2015 at www.TraveltoSuzhou.com/Sweepstakes. Available to residents of the Continental United States and Canada, the online promotion will award 18 travelers (nine winners plus one guest each) a six-day visit to Suzhou between November 2015 and January 2016.
Situated just west of Shanghai, Suzhou is deeply rooted in culture and heritage as one of the oldest cities in the Yangtze Basin dating back more than 2,500 years. With its narrow streets and winding waterways, Suzhou truly lives up to its nickname as “Venice of China.” Taking advantage of this hidden gem location, sweepstakes winners and their guests will enjoy a six-day package inclusive of round-trip coach airfare, accommodations at one of the city’s top hotels, three meals daily, and a guided trip through the city each day. The trip itinerary will offer a quintessential Suzhou experience featuring visits to a selection of UNESCO World Heritage Sites such as the Humble Administrator’s Garden and Lingering Garden, as well as Tiger Hill, Suzhou Museum, Pinjiang Road, Silk Museum, Tongli, and authentic experiences at iconic restaurants such as Songhelou and Deyuelou. The trip is the ultimate vacation adventure for anyone who wants to visit China and experience true Chinese culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584351-suzhou-tourism-sweepstakes/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
