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Continuing its long history of supporting the men and women of the U.S. Armed Forces, the Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has launched its fifth annual “Goodyear Gives Back” charitable program benefitting the Support Our Troops® organization. To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear’s charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp. To view the Multimedia News Release, go to http://www.multivu.com/mnr/7101154-goodyear-gives-back-charity-auction-to-benefit-support-our-troops

Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and animal lover Richard Blais teamed up with Fancy Feast® to show cat lovers that there’s no better way to wow their cats than with Fancy Feast® Broths. The gourmet cat food brand is revolutionizing the cat food category with the introduction of eight recipes that offer a delicious combination of delectable broth with real seafood and veggies, crafted without by–products or fillers. Blais helped introduce Broths at an exclusive launch party at the Tasting Table Test Kitchen & Dining Room in New York City on Tuesday, July 22, where he premiered the product and a new video starring himself opposite the iconic Fancy Feast cat. To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7273751-fancy-feast-broths-richard-blais-cat-food/

http://www.slam-​n-​ropes.com -​ Im­mor­tal Mar­tial Arts Inc. was the orig­i­nal man­u­fac­tur­er and dis­trib­u­tor of the Bat­tling Ropes® brand. Af­ter six years of sup­ply­ing heavy train­ing ropes for John Brook­field Im­mor­tal de­cid­ed to launch their own new and im­proved patent pend­ing brand of heavy train­ing ropes called Slam N ropes®. All of our ropes are made of com­mer­cial qual­i­ty ma­te­ri­als specif­i­cal­ly de­signed for rope waves, slams and un­du­la­tion ex­er­cis­es. SLAM N ROPES® BRAND THE NEED FOR A BET­TER ROPE: Af­ter much tri­al and er­ror and prod­uct re-​de­sign and many thou­sands of dol­lars lat­er, we came up with the best com­mer­cial qual­i­ty and most func­tion­al de­sign of heavy train­ing ropes in the in­dus­try. We are con­vinced about the qual­i­ty, dura­bil­i­ty and unique de­sign of our prod­ucts com­pared to what's cur­rent­ly avail­able that we have filed a full util­i­ty patent for our de­signs with the US Patent & Trade­mark of­fice. In ad­di­tion in 2012 Im­mor­tal re­ceived a reg­is­tered trade mark cer­ti­fi­ca­tion by the USP­TO for Slam N Ropes®.

Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which is set to thrill lovers of travel, fashion and luxury destination shopping. As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld. To view Multimedia News Release, go to http://www.multivu.com/mnr/61923-chic-outlet-shopping-launch-globalista-campaign

Emirates’ award-winning frequent flyer programme, Emirates Skywards, and MBNA have signed a new UK credit card collaboration; and announce the launch of two new credit card accounts for current and new Emirates Skywards members and UK consumers. The ‘Emirates Skywards Credit Card Account’ and ‘Emirates Skywards Elite Credit Card Account’ allow customers the choice between a standard no annual fee card and an elite version with fee. Both cards are available to apply for now at www.emirates.com/uk. To view Multimedia News Release, go to http://www.multivu.com/mnr/61921-emirates-skywards-MBNA-UK-card-partnership

DEWAR’S®, the world’s most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design

AbbVie (NYSE:ABBV) today marks its launch as an independent biopharmaceutical company, with employees from more than 40 countries and patients joining AbbVie leaders as they ring the first opening bell of 2013 at the New York Stock Exchange. With a rich, 125-year heritage of developing pharmaceuticals, AbbVie combines the focus and passion of a leading-edge biotech with the expertise and structure of a long-established pharmaceutical leader. A global enterprise that serves patients in more than 170 countries, AbbVie launches with an estimated $18 billion in annual revenues and a strong commitment to creating shareholder value through long-term growth potential and the continuation of the company’s history of shareholder dividends. To view Multimedia News Release, go to http://www.multivu.com/mnr/59757-abbvie-celebrates-launch-as-new-biopharmaceutical-company

Crytek and DeNA have partnered together to release The Collectables, a tactical action game with revolutionary visuals that is now available on the App Store for iPhone and iPad. Players assemble a squad of misfit mercenaries in The Collectables and command each soldier through fast-paced third-person tactical combat scenarios. As the action intensifies, they’ll upgrade their crews using a collecting card system that unlocks new ways to wipe out the varied enemy types and negotiate the game’s immersive 3D environments. To view the Multimedia News Release, go to http://www.multivu.com/mnr/7140051-crytek-and-dena-launch-the-collectables

Get Back - check out Ruby Rose singing 'One Way Or Another' for the launch of JAG Bombshells, along with Jay Lyons. Like Ruby's jeans? Grab the Bombshells here: http://www.jag.com.au/the-look/womens-denim/ #JAGGETBACK LINKS: http://shop.jag.com.au/ http://www.facebook.com/JAGAustralia https://twitter.com/jag_aus/ http://instagram.com/jag_aus/ 

Ethicon, Inc., a worldwide leader in surgical care, has announced its entrance into the barbed suture market with the launch of its new portfolio of STRATAFIX™ Knotless Tissue Control Devices, representing the next evolution in wound closure technology. With significantly more points of fixation than traditional sutures, STRATAFIX™ Devices give surgeons more consistent control over every pass (through the tissue), and combine the strength and security of interrupted closure with the efficiency of continuous closure. To view Multimedia News Release, go to http://www.multivu.com/mnr/58405-ethicon-launches-stratafix-knotless-tissue-control-devices

Baume & Mercier released today a short film that brings to life the beauty of the age-old saying, “it is better to give, than it is to receive.” “Celebrate Dad,” is slated to launch today on http://www.baume-et-mercier.com and the brand’s social media platforms. To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7230451-baume-mercier-celebrates-father-s-day-with-moving-short-film

Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow. The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/