In an appliance industry first, LG Electronics transformed its LG InstaView™ refrigerators into musical instruments as part of a series of surprise musical performances for thousands of consumers at Westfield World Trade Center in the Oculus – one of the nation’s busiest transit and shopping destinations. The performance kicked off with two knocks on the LG InstaView refrigerator’s unique glass panel, which triggered musical renditions of pop songs featuring choreographed routines from performers dressed as everyday passersby, entertaining commuters and shoppers.
Highlighting LG InstaView technology – a one-of-a-kind innovation that allows users to knock twice to illuminate the refrigerator’s glass panel and see inside without opening the door – the experience featured renditions of today’s chart-topping songs by Andrew Huang, a music producer known for creating rhythmic beats with non-traditional instruments, now including LG home appliance innovations.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056651-lg-electronics-instaview-refrigerators-musical-launch/
The eighth annual Vegas Uncork’d by Bon Appétit began with a pop and threw the destination into a flurry of foie gras and fine wine as world-renowned chefs descend upon Las Vegas this weekend. Acclaimed chef Daniel Boulud launched the event by sabering a bottle of Mionetto Prosecco at The Venetian surrounded by other notable chefs such as Mary Sue Milliken, Guy Savoy, Julian Serrano, Michael Mina, Roy Ellamar and Shawn McClain. The celebrity chefs enjoyed precious moments with other culinary giants, including Sirio Maccioni, to unwind before touring Las Vegas Boulevard and kicking off festivities at ARIA, Bellagio, Caesars Palace and MGM Grand.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7219051-vegas-uncork-d-bon-appetit-first-ever-las-vegas-strip-tour-prosecco
ARTIST: Franco & The Dreadnought TITLE: Like Yeah No I Don't Know LABEL: Supersonic Media RELEASE: 23/10/2015 FREE DOWNLOAD: https://soundcloud.com/supersonicmedia/franco-the-dreadnought-like-yeah-no-i-dont-know/s-kSVCT (C) 2015 Supersonic Media Ltd Franco
and the Dreadnought is the pseudonym of Manchester born multi
instrumentalist John Blaylock. It’s a winning combination of his
heartfelt vocals, superb songwriting skills and his trusty Dreadnought
acoustic guitar. http://www.supersonic-medie.co.uk
Melbourne-born Quay Australia, a leading eyewear company, announces a high-profile sunglass collaboration with pop culture phenomenon and entrepreneur, Kylie Jenner.
The QUAYXKYLIE capsule collection—comprised of 4 styles and 11 skus—will be available beginning July 11th at www.QuayAustralia.com and retailers worldwide for $75-$80 USD each.
“We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” says Quay Australia founder, Linda Hammond.
To view the multimedia release go to:
https://www.multivu.com/players/English/8127151-quay-australia-kylie-jenner-sunglass-collection-quayxkylie/
http://ummagma.bandcamp.com & http://www.ummagma.comUmmagma
is a Canadian-Ukrainian duo delivering an eclectic, harmonious
potpourri of sublime resonance, beats and rhythm. McLarnon’s delicate
airy gossamer-like vocals are often compared to Liz Fraser (Cocteau
Twins) with glimmers of Stereolab, The Sundays, Curve, Nathalie
Merchant and Slowdive. Kretov's spellbinding guitar, vocals, synths,
beats, programming & effects create soundscapes with elements of
Pink Floyd Peter Gabriel to help you take flight.Ummagma
won the 2013 Alternative Eurovision from 21 countries, and picked up 2
awards at the Australian Independent Music Video Awards. This duo has
regularly featured in The Scottish New Music Chart and had a full-page
feature in Rolling Stone Russia.http://www.facebook.com/ummagmahttp://www.soundcloud.com/ummagmahttp://www.youtube.com/ummagmahttp://twitter.com/ummagma
New Single is Now Available on iTunes! Buy R&B and Pop track "Fight For This" by Aden Ray. Click: https://itunes.apple.com/us/artist/aden-ray/id639987516
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
