Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Carlsberg is celebrating its unique history with the re-launch of six of their its vintage labels, each telling a story of how the Danish beer company has been a first-mover in everything from long beards to international shipping.
From the creators of the pH scale and the first pure brewer’s yeast, the company that donates significant proportions of its earnings to support science, art and culture through the Carlsberg Foundation, and the company for whom phrases like “Open-Source” and “Corporate Social Responsibility” were part of the vocabulary centuries ago…
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7526351-carlsberg-worlds-best-labels/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
From Vodafone’s “FORO” theory to Netflix’s “binge racing” phenomenon, Vodafone Passes partners commented on how consumers are experiencing content in the here and now, and what the future will bring.
The London event marked the launch of Vodafone Passes: new Chat, Music, Video, Social and Combo Passes designed to cater for customers’ specific content passions - providing freedom to enjoy endless monthly data on what matters to them most.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8221551-vodafone-passes-evolution-content/
Olemiarte.com es un portal de arte donde ofrecemos espacio de exposición online gratuito para artistas + red social especializada en arte + noticias y agenda cultural. ¡ Participa y muestra tu trabajo ! el proceso de registro es sencillo, rápido y gratis en Olemiarte.com
En este video te ofrecemos los artistas más visitados durante los meses de enero y febrero de 2013
Más arte en: http://www.olemiarte.com
galeria de arte, galeria de arte online, arte, arte contemporáneo, pintura, escultura, fotografia, olemiarte
À l’occasion des 10 ans d’Univadis (site d’information médicale de référence pour les professionnels de santé), le laboratoire pharmaceutique MSD lance le premier réseau social médical « Comuniti », ainsi que son application mobile.
Pratique et facile à utiliser, cette plateforme est un outil de mise en relation directe entre médecins, pharmaciens, infirmières ou tout autre professionnel de santé.
Pour accéder au communiqué de presse multimédia, cliquez sur le lien ci-dessous : http://www.multivu.com/players/fr/72762591-comuniti-professionnels-de-sante
Employees and consumers are gaining greater influence over corporations' behavior thanks to a surge in e-commerce and social sharing, according to Sodexo's 2015 Workplace Trends Report, released today. A new form of public accountability, dubbed "Rateocracy," is putting unprecedented pressure on companies to act transparently, highlighting one of the major shifts in how the workplace is changing in response to technology and cultural expectations.
The report provides an in-depth analysis of nine notable implications accompanying this new era of Rateocracy, including the need for constant real-time reputation management and the new role of the CEO, which is to communicate an honest and aspirational vision that connects employees and consumers. Transparency is particularly important in addressing public relations challenges that are increasingly being amplified through social channels.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7065233-sodexo-workplace-trends-report/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Synonymous with Las Vegas itself, this summer the world-renowned Caesars Palace® in Las Vegas is marking its 50th anniversary with a Summer of Caesars celebration beginning Friday, June 17 and extending throughout the year. The festivities will be highlighted with a weekend of celebration Aug. 5-6, 2016. The anniversary celebration will feature exciting sweepstakes, giveaways, a self-guided historical walking tour and photo exhibit, an interactive social photo experience, special room packages, 50th birthday offers, marquee events and more. The legendary resort set the standard when it first opened on Aug. 5, 1966 and today remains an incredible force at the center of the famous Las Vegas Strip.
“Unlike other famed Strip properties that have now been torn down and swept away, Caesars Palace is more relevant than ever,” said Mark P. Frissora, President and Chief Executive Officer of Caesars Entertainment. “With our portfolio of entertainment superstars and celebrity chefs, the recent room enhancements and new restaurant offerings, Caesars Palace is well poised for the next fifty years. We are excited to show our gratitude and share our 50th anniversary celebration with our guests, partners, employees and community.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607053-caesars-palace-celebrates-50th-anniversary/
