Zum Start der neuen Radsaison führt die Deutsche Verkehrswacht (DVW) die bundesweite Aktion „Ich trag´ Helm“ fort, mit der sie für das freiwillige Tragen von Fahrradhelmen wirbt. Um modebewusste Radfahrerinnen und Radfahrer für das Helmtragen zu begeistern, setzt die DVW aktuell die Akzente auf das Thema „Mode und Fahrradhelm“. Als prominenten Paten für die Aktion konnte die DVW den Modedesigner Guido Maria Kretschmer gewinnen. Er zeigte sich von der Idee begeistert, Fahrradhelme mit Mode-Outfits zu kombinieren und nahm die künstlerische Herausforderung an, dies mit seinen Models umzusetzen. Besonders medienwirksam für die Kampagne war das Engagement des Stardesigners auf seiner After-Show-Party während der Berliner „Fashion Week“. Dort trugen seine Models handelsübliche Fahrradhelme zur Abendgarderobe. Auf der Party wurde ein Video-Podcast produziert, der die Models und die Reaktion der Gäste, zum Beispiel von Jorge Gonzalez, zeigt.
Uber-cool Swiss watch brand TAG Heuer will mark the start of the world’s first electric car race season on 31st August with a king-sized VIP party in Beijing, home of the new championship’s electrifying season opener.
The event officially inaugurates the pioneering Swiss brand’s latest adventure in motor-racing, which starts 13 September in Beijing, and closes 27 June, 2015 in London. TAG Heuer is the Official Watch, Partner and Timekeeper of the FIA Formula E Championship for all ten events, a role it has played several times over the decades, for major motor-racing series and circuit around the world, from Formula One in the 1970s to Indy 500 in 20XX and the Monaco Grand Prix today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762515-tag-heuer-formula-e-future-electric/
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Approximately 153,000 students across the country in grades K–12 cast their ballots in the 2016 Scholastic News® Student Vote and the results are in: Democratic presidential candidate Hillary Clinton has been named the winner, with 52% of the student vote while Republican candidate Donald Trump received 35%. Thirteen percent of student voters wrote in “other” choices, a larger percentage than in past presidential elections. Write-in votes were cast for Libertarian Party candidate Gary Johnson (2%), Senator Bernie Sanders (1%), and Green Party candidate Jill Stein (1%), along with “Mom,” Kanye West, Harambe the gorilla, Spider-Man and “bacon.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7936951-scholastic-news-presidential-election-student-vote/
In honor of American Heart Month this February, Mazola® Corn Oil and celebrity chef and author Ingrid Hoffmann have teamed up to provide simple and delicious ways to be kind to your heart, including new and original recipes by Chef Hoffmann. Cardiovascular disease remains the number one cause of death in the United States for both men and women, making it more important than ever to consider how lifestyle, including the foods and dishes prepared in the kitchen, can impact heart health.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64664-mazola-celebrity-chef-ingrid-hoffmann-cooks-up-heart-healthy-recipes
James Beard Award-winning Chef Shawn McClain dares guests to embrace their deepest desires and liberate their minds with a flurry of food, drinks and friends at Libertine Social, now open inside Mandalay Bay. The convivial gastropub celebrates New American bar food by the beloved chef, a duel-faceted cocktail program pioneered by Modern Mixologist Tony Abou-Ganim, and a compelling mix of social settings that encourage guests to play and have fun.
“Libertine Social is all about the food, the drinks and the party. We want this to be a playground for people to explore familiar dishes and cocktails with edgy and unexpected flavors in an energetic environment that invites them to share those moments with others,” said McClain. “When people come to Las Vegas, they want to have a good time, and experience the best food and drinks out there with their friends who know how to have fun, which is what Libertine Social is all about.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7915751-libertine-social-at-mandalay-bay/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Summertime and backyard parties go hand in hand, but how do you make yours stand apart from the rest? Throwing a bash sure to make all your neighbors envious takes the proper planning to create the perfect tone and menu.
