LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
On location in beautiful Maryland, TruGreen and Jason Cameron, licensed contractor and TV host, helped make a crisp, fall day feel more like a spring renewal for one lucky homeowner. After a multi-week transformational process, reveal day arrived for Lisa Noble, grand prize winner of the TruGreen Backyard Makeover Sweepstakes.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7373651-trugreen-reveals-sweepstakes-winner-s-backyard-makeover-jason-cameron/
It’s no secret that for many of us, Monday is one of the least liked days of the week. But one that’s why Howard Johnson Hotels are helping get your week off to a great start by giving travelers the chance to save big on their next hotel stay, just by booking on a Monday!
The transition to a “Green Economy” has been a main priority of Kazakhstan the past several years. In 2012, our capital Astana, won its bid to host EXPO2017 with ‘Future Energy’ as the theme. This subsequently led to the adoption of “green” development.
From 18 to 22 January 2014, Kazakhstan participated in Abu Dhabi Sustainability Week in the capital of the UAE. According to Talgat Yermegiyayev, the Chairman of the Astana EXPO-2017’s National Company JSC, the summit provides the ideal platform for cooperation with key partners in future energy sector projects.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64185-EXPO-2017-future-energy-world-summit
The countdown to the Sochi 2014 Olympic Winter Games is on, and Pop-Tarts® has partnered with U.S. Olympic hopefuls and freestyle skiers Torin Yater-Wallace and Maggie Voisin to put a Crazy Good™ spin on the competition. Eighteen-year-old Torin was nominated to the U.S. Men’s Freeskiing Team this week, and is a rising star heading into the Sochi Games. Maggie was also nominated this week to the U.S. Women’s Freeskiing Team – making her the youngest U.S. Winter Olympic hopeful at 15 years old since 1972. With the help of Pop-Tarts, they’re giving teens an exclusive look inside their Crazy Good Winter adventures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65330-kellogg-pop-tarts-skiiers-torin-yater-wallace-maggie-voisin-sochi-olympics
Food Lion today pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7238651-food-lion-feeds-pledges-hunger-relief-500-million-families-through-2020
Whether looking to get slimmer and leaner or healthier and stronger, it is now more rewarding than ever with ViSalus’ PROJECT 10 Challenge. Developed to recognize and motivate people to achieve their health goals, PROJECT 10™ will award $10,000 every week in 2014 to 10 people ($1,000 each) who lose 10 lbs. or add 10 lbs. of lean muscle during their Body by Vi Challenge™.
Beginning today, people can visit challenge.com to start their PROJECT 10 Challenge by choosing a category and uploading a video. Every Monday, ViSalus will reveal the 10 weekly winners, and for each 10 lbs. lost, the company will donate 30 Vi-Shape® Nutritional Shake meals to a child in need through their PROJECT 10™ Kids program. Representing an entire month of nutritious breakfast, lunch or snack options, the donation puts an at-risk or overweight child on the path to a healthier life.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63082-visalus-fitness-weight-loss-resolution-reward-win-1k-lose-10-lb
National Tire Safety Week is an industry-wide initiative that educates drivers about the importance of proper tire care. Summer is the season for road trips, so now is a good time to brush up on your tire maintenance knowledge. Remember though, tire safety is critical all year round.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7127551-michelin-tire-rack-street-survival-announces-national-program-schedule
In celebration of giving away $1 million a week at its Tunica, Mississippi, casinos beginning next Saturday, Caesars Entertainment, with the assistance of illusionist Rob Lake, Friday night made an Armored Truck appear in the courtyard of FedExForum in Memphis, Tenn., just a few feet off world-famous Beale Street. The remarkable illusion was witnessed by the more than 15,000 people on their way to the Memphis Grizzlies basketball game and visiting the world-famous Beale Street.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60938-caesars-entertainment-harrahs-tunica-resorts-rob-lake-create-illusion
Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
