This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013
The day after Thanksgiving is the busiest of the year for Roto-Rooter’s residential plumbers. Big holiday meal preparation and cleanup can lead to a lot of unwanted waste in the kitchen drain and garbage disposal. Also, a house full of holiday guests who require additional clothes washing, showers and toilet flushes puts a strain on household plumbing.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58314-roto-rooter-fall-plumbing-tips/
Ann Taylor partners with Vince Camuto to relaunch and expand its footwear collection, doubling its assortment in stores and online. Lisa Axelson, Head of Design, and her team designed the new collection to capture the chic, sophisticated aesthetic of the iconic brand.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62804-ann-taylor-relaunch-expand-footwear-collection-vince-camuto-kate-hudson
Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
For many sports fans, it’s “that” time of the year. College and professional football season equate to prime time tailgating season. Fans seem to be tailgating more than ever as Tailgater Magazine estimates that 50 million people tailgate annually in North America.
Each year, tailgaters seem to try to compete for the biggest and best tailgates. Besides radios, blenders, and hot plates, it’s not uncommon to find big screen TVs, gaming systems, stereos, and of course, cell phone chargers at a typical tailgate this fall. All of this electronic equipment requires portable power to keep it running. Briggs & Stratton’s PowerSmart Series™ P3000 inverter generator takes tailgating to a whole new level for sports fans that require a quiet, lightweight, and fuel efficient portable generator to power all of their big game tailgating essentials.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303151-briggs-and-stratton-powersmart-series-p3000-inverter-generator/
Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.
Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7569251-las-vegas-2015-sema-show-autotrader/
A vastly changing landscape would certainly capture one’s attention. The nation’s trees face an immediate threat from the Asian longhorned beetle (ALB), a devastating invasive pest with no natural predators. With up to 70 percent of the U.S. tree canopy at risk of being lost to this pest, the U.S. Department of Agriculture (USDA) is spreading the word about the beetle this summer with a series of TV, radio and print public service announcements (PSAs).
The adult Asian longhorned beetle (ALB) is active throughout the summer months and into the fall. This invasive pest was first discovered in the U.S. in 1996, likely arriving here unknowingly inside wood packing material from Asia. The insect threatens recreational areas, forests, and suburban and urban shade trees. The beetle attacks 12 genera of trees, including birch, maple and elm. It is truly a landscape-altering invasive pest. And all states are at risk.
To view the multimedia release visit:
http://www.multivu.com/players/English/7569951-usda-psa-asian-longhorned-beetle/
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Worst Cooks in America returns with a starry twist this fall, as Rachael Ray joins four-time winner Anne Burrell in the kitchen to transform seven celebrity cooking disasters into culinary VIPs. Anne and Rachael each lead a team of personalities who have many talents on-screen, but little savvy in the kitchen - and these food masters are determined to whip the celebs into culinary shape. The all-star recruits are: Dean Cain, Ellen Cleghorne, Jenni “Jwoww” Farley, Chris Soules, Jaleel White, Kendra Wilkinson and Barry Williams. The contestant who makes the most impressive food transformation wins a $50,000 grand prize for charity, as well as bragging rights for their team leader. The celebrity edition of Worst Cooks in America premieres Wednesday, September 23rd at 9pm ET/PT.
“With Anne and Rachael as team leaders to a roster of cooking-challenged celebrities, Worst Cooks boot camp is high energy and hilarious,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “The kitchen is bursting with big personalities and comical culinary mishaps – but along the way some of these celebs actually develop impressive cooking chops.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7329435-food-network-worst-cooks-in-america/
J.Crew brands has announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program in J.Crew and Madewell retail stores. The drive first kicked off in 74 Madewell stores on August 12, while J.Crew's 269 participating stores started the program on August 21. Both brands have decided to extend their participation in the denim drive - J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7209531-cotton-incorporated-blue-jeans-go-green-denim-recycling-program/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
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