The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
Virgin America, the new domestic airline that is reinventing travel, today launches its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). With legacy airlines representing 98 percent of domestic departures at ORD, the airline hopes to inject some healthy competition into the market. Known for friendly service, beautifully designed cabins and high-tech amenities, like touch-screen entertainment at every seat, Virgin America has been winning over consumers and travel awards since its 2007 launch, including “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards for the past three years. Today, Virgin America welcomes its dual inaugural flights with a red carpet welcome on the ORD tarmac followed by a party with a Virgin twist at the airline’s new L3 gate. Local officials and Virgin Group Founder Sir Richard Branson will greet the airline’s first guests, including “Flight for Chicago” Facebook fans who scored the chance to “taste test” the new airline versus the competition with a free one-way flight on a legacy carrier and a return on Virgin America. To mark its entrance into the ORD ring, the airline today launches a knockout combination for Chicago flyers: a Groupon deal, *a Flash Flyaway,**a Fare Sale,***and a triple points offer**** that flyers can actually use – good for travel now through August 31,2011, via the airline’s no-blackout date Elevate frequent flyer program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virginamerica/50393/
As wars end, the hardship continues. Servicemen are still stationed overseas, families remain left behind and veterans return to an economy stuck in the doldrums. The Veterans of Foreign Wars Foundation’s Return the Favor campaign supports programs and services that work to ease the burden on America’s active-duty military, veterans and their families.
One key part of the campaign is the Unmet Needs Program. The program assists with basic life needs such as rent, mortgage, utilities, vehicle repair, medical expenses or food/basic assistance. It has helped over 3,000 military families and funds are available to all five branches of the military, as well as members of the National Guard and Reserves. Since 2004, the Unmet Needs Program has provided more than $4 million dollars in financial assistance to deserving military families.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53538-vfw-foundation-return-the-favor-campaign-on-national-tv-series-giving-back
Unwept — the beginning of a spellbinding new trilogy by Tracy Hickman and Laura Hickman bestselling co-creators of Dragonlance and Ravenloft
Gamin, Maine, is a remote seaside town where everyone seems to know Ellis Harkington better than she knows herself—but she doesn’t remember any of them.
Unknown events have robbed Ellis of her memory. Concerned individuals, who claim to be friends and loved ones, that her memories may return in time.
Ellis finds herself adrift in a town of ominous mysteries, cryptic hints, and disturbingly familiar strangers. And what of the phantom suitor who visits her in her dreams? Is he a memory, a figment of her imagination, or a living nightmare beyond rational explanation?
Only her lost past holds the answers she seeks—if she can uncover its secrets before she falls prey to an unearthly killer. URL: http://us.macmillan.com/unwept/TracyHickman Fantasy
Thousands converged onto Addams Medill Park in Chicago during one of the nation’s largest 3-day Latin alternative music festivals, Ruido Fest.
Toyota returned to the festival as the exclusive automotive sponsor of the musical extravaganza bringing the Toyota Música experience to life with a variety of activities and performances highlighting emerging artists and providing festivalgoers a weekend packed with musical delights.
Toyota has supported music in Chicago and the surrounding region for a number of years through participation in a number of music festivals as well as philanthropy. In addition to Ruido Fest, Toyota is gearing up for an epic return to the Lollapalooza festival in August.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053351-toyota-music-den-ruido-fest/
The St. Patrick’s Festival is one of the highlights of Ireland’s cultural calendar — a week-long celebration of music, dance, outdoor spectaculars and of course, on March 17th, the stunning St. Patrick’s Day parade through the historic streets of Dublin. The festival is the traditional starting point of the holiday season and what a year 2012 is going to be.
2012 is the year when Northern Ireland will take center stage with a series of spectacular occasions. Titanic Belfast, the largest Titanic visitor experience in the world, will open its doors in April. The new visitors centre at the UNESCO world heritage site at the Giant’s Causeway will open in the fall and the European Tour’s Irish Open golf tournament will return to Royal Portrush in June. These events and many more come under the banner ‘Northern Ireland 2012 –Your time, our place.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/55131-tourism-ireland-st-patrick-s-day-dublin-the-gathering-welcome-vacation
Spring training kicked off in Lakeland, Fla. with the Topps Company, one of the leading manufacturers and marketers of sports trading cards, creating the World’s Largest Baseball Card to celebrate the return of baseball nationwide and the new 2013 Topps Baseball Series 1 cards.
Detroit Tigers first baseman Prince Fielder and nearly 100 youth baseball players from Lakeland City Baseball unveiled the largest card ever created. Measuring nearly 90 ft. tall and 60 ft. wide, this massive baseball card depicts the image of Fielder, who appears on the cover of the Topps 2013 Series 1 box.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57860-topps-world-s-largest-baseball-card-mlb-prince-fielder
Fire meets ice as storm-mage Khamsin Coruscate weds icy-eyed conqueror Wynter Atrialan in NY Times Bestselling author C.L. Wilson’s new epic fantasy romance from Avon. Selected by Publishers Weekly as one of this summer’s most anticipated reads.
“What an adventure this story is!” Night Owl Reviews
“Wilson pulls out all the stops in her long awaited return to epic romantic fantasy, with plenty of steamy sensuality and riveting action.” Publishers Weekly
“A truly magnificent adventure!” Romantic Times Magazine
Find out more at http://www.clwilson.com Fantasy and Romance
Damaged but not broken by his service in the Great War, and living a solitary widower’s life in a London attic, accidental detective Laurence Bartram looks into the suspicious death of an old friend and discovers much more than he expected. Learn more about this book here, http://bit.ly/cWaUPM and its author here, http://bit.ly/921bwf Mystery
A roster of acclaimed chefs return for a second chance to become a member of the Iron Chef culinary society this fall, with the premiere of The Next Iron Chef: Redemption on Sunday, November 4th at 9pm ET/PT. The fifth installment of this top-rated competition series also adds a few newcomers to the mix, who have had their own experiences of not quite winning the crown. The competitors are given new opportunities to prove their skills are Iron Chef worthy, while revisiting some of the memorable moments that sent them home in the past. The culinary battle-royale, hosted by Alton Brown and shot in Los Angeles and Las Vegas, tests the kitchen chops, masterful skills and fortitude of these supreme experts, and culminates with the naming of the newest Iron Chef on Sunday, December 23rd at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58135-food-network-next-iron-chef-redemption/
Official video for The Moons new single Body Snatchers taken from the new album Mindwaves.Get the single here on iTunes https://itunes.apple.com/gb/album/body-snatchers-single/id880363114?Body Snatchers press release :The Moons return with their second single "Body Snatchers" taken from their forthcoming new album Mindwaves (out 21st July).This Sci-fi stomper is a new direction for The Moons taking psych and garage rock as influence with a 70s soundbed.Body Snatchers is out now! Available on 7" vinyl and iTunes downloadTwitter: @moonsofficialFacebook: www.facebook.com/themoonsofficialWebsite: www.themoons.co.uk
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
