Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
On the 11th of November, Nordic hotel chain Scandic’s new lifestyle venture, Scandic Grand Central in the city center of Stockholm, Sweden, held its opening party. The hotel is the result of the hotel chain’s new drive to attract more international travelers and attract new target groups.
The hotel has 391 rooms, conference facilities, gym, restaurant, bistro and a large hotel bar/lounge open to the public. Scandic’s ambition is to develop unpretentious yet innovative hotels that are considerate of the environment as well as compassionate. Scandic Grand Central will be infused with Stockholm’s ‘downtown’ street culture and its vibrant atmosphere.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52789-scandichotels
Sands China’s Cotai Strip® development was beautifully aflame in celebration Thursday evening, as the integrated resort city introduced to Macao the latest additions at Sands® Cotai Central, led by the launch of Sheraton Macao Hotel, Cotai Central, which has the double distinction of being the largest hotel for both Macao and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).
To view Multimedia News Release, go to http://www.multivu.com/mnr/58010-sands-cotai-central-celebrates-second-phase-opening
Throngs of fans lined up at Sands® Cotai Central Saturday evening, hoping to catch a glimpse of the glittering array of celebrities walking the red carpet on their way to a VIP gala dinner at Sheraton Macao Hotel, part of Sands Cotai Central’s A Night of Stars event.
Celebrities gracing the red carpet, to the delighted screams and cheers of their fans, included Sammo Hung, Carol “Dodo” Cheng, Frances Yip, Chang Chen, Wu Chun, Ekin Cheng, Chilam Cheung, Karena Lam, Grasshopper and Sandrine Pinna, along with Vincent Kok and Sire Ma, who were masters of ceremony at the gala dinner – a celebration for the integrated resort’s VIP customers. Before the dinner, the stars participated in a handprint ceremony, with the resulting handprints to be incorporated into the Cotai Strip® development’s own version of an ‘Avenue of Stars’ walkway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59648-sands-cotai-central-a-night-of-stars-glittering-cast-of-celebrities
The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61747-ad-council-launches-first-high-res-psa-distribution-platform
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AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
Saxo Bank, the online trading and investment specialist, today releases their Q3 outlook that views Europe as insolvent, in a phase of denial of the actual problems and without a credible path forward. The Bank’s analysts also predict that growth in China will decrease to 6.5 percent, marking the next quarter as the low point for China and for world growth in general.
For the current crisis, Saxo Bank operates with a three-phase model that includes; Denial (which prompts policy-makers and central bankers to rely on quantitative easing and financial stimulus); Protest (where the public votes new governments which still fail to address the real problems) and; Mandate for Change (which forces policy-makers to take real action). According to the Bank, the EU has remained embedded in the first and second phases, having yet to arrive at a mandate for change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/saxobank/56575/
More than 7,000 women from around the world took to New York’s Central Park on Sunday, April 17, to participate in the 13th Annual MORE/SHAPE Women’s Half-Marathon. The race, presented by SHAPE magazine in partnership with the New York Road Runners (NYRR), is one of the largest women’s-only half-marathons in the country.
“It’s always inspiring to see so many beautiful and strong women pounding the pavement in Central Park,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “We’re thrilled to be a part of this empowering event.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7788253-shape-half-marathon-winner/
