What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
Whole Foods Market® (NASDAQ: WFM) is launching Dark Rye, an online magazine that explores food, art, health and sustainable living. The site features compelling people and content through storytelling with video, photography, recipes and articles. Dark Rye celebrates the movers and doers of our time and aims to motivate and inspire people to take a bite out of life. Sample Dark Rye at www.darkrye.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49712-whole-foods-market-taste-life-with-new-online-magazine-dark-rye
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Frost & Sullivan announced today that it will recognize Itron’s smart grid platform with the 2011 North American Frost & Sullivan Award for Product Quality Leadership during DistribuTECH 2012 in San Antonio, TX. Frost & Sullivan Principal Consultant Farah Saeed will present the award to Itron President & COO of Energy Philip Mezey on Wednesday, Jan. 25 during a reception in Itron’s booth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/54227/