Chili’s® Grill & Bar sizzled in snow-covered Moscow’s hottest nightspot and historical city center, Novy Arbat, when the doors opened to the first Chili’s in Russia. The American brand that paved the way for casual dining chains as the restaurant industry grew in the United States, was welcomed to Russia with great fanfare earlier this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chilis/48667/
The residents of São Paulo, Brazil, were introduced to the bold Southwestern flavors of Chili’s® Grill & Bar last month when the Dallas-based brand opened its first restaurant in one of South America’s fastest growing countries. The newest emerging world market to welcome Chili’s, in turn introduced the brand’s culinary team to Picahna, a prime cut of top sirloin popular in the churrascarias of Southern Brazil, and Caipirinhas, the country’s national cocktail made with a blend of fresh limes, sugar and cachaça – a Brazilian spirit made from sugarcane.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52254-chilis-restaurant-opening-san-paulo-brazil-urban-center-moema
Chili’s® Grill & Bar, one of America’s leading casual dining restaurant brands, started with burgers on its original menu and today added new craft burgers tied to the launch of the brand’s new national heritage campaign, Chilin’ Since ’75™. Starting July 5, all restaurants nationwide will launch the new Sunrise Burger featuring a cage-free egg on top and the Ultimate Bacon Burger, both of which are now available with the option of a 100 percent grass-fed patty, which has no antibiotics or added hormones.
Chili’s® Grill & Bar understands the heartache of losing a beloved menu item; so this is for the Fried Buffalo Cauliflower lovers and the Smothered Carnitas Burrito enthusiasts, because today is the day that Chili’s introduces its new “less is more” 75-item menu at all restaurants nationwide. This 40 percent menu cut is drastic, but it’s for the best as this decision was made with the best interest of Guests in mind. Chili’s is going back to its roots and investing millions into what the brand does best – burgers, ribs and fajitas.
To view the multimedia release go to:
https://www.multivu.com/players/English/8178951-chilis-goodbye-menu-items/
“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Happy, happy birthday from the Chili’s crew, we wish it was our birthday… wait, it is our birthday and we want to party with you! On March 13 (3/13), we, Chili’s® Grill & Bar, are celebrating our birthday externally for the first time and want our Guests to join in on the fun with Presidente Margaritas™ for only $3.13 all day long at participating locations. See what we did there? Gave you a reason to remember 3/13 with $3.13 Presidente Margaritas ☺.
We know that our Guests deserve the very best. So, to commemorate the big day, it only made sense to offer our best-selling drink that is shaken precisely 25 times on the way to the table and has been perfected to what many call “the best margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8246352-chilis-birthday-march-13-presidente-margaritas/
We, Chili’s® Grill & Bar, just made things a whole lot simpler for Guests participating in our loyalty program, My Chili’s Rewards. Have you noticed that loyalty programs have turned into crazy math equations? Like, let me calculate how many points I’ve earned. But, the rate of earning isn’t even clear. Then, let me solve to understand what the heck that means I get in return for keeping track of all of these points! Well, starting today, we’re breaking away from the norm and promise that you don’t need to solve equations to know what you’re getting as a My Chili’s Rewards Guest. It’s simple! My Chili’s Rewards Guests will get their choice of chips and salsa or a non-alcoholic beverage during every (yes, every) visit to Chili’s.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246353-chilis-rewards-loyalty-program/
Hot sauce is more than a condiment. It’s a movement. Thought to be one of the most familiar voices of the movement is a sassy 92-year-old named Ethel, who is best known for delivering the popular catchphrase “I Put That $#!t on Everything,” or #IPTSOE for short. This summer, Ethel is back to issue a challenge to hot sauce lovers everywhere – “I Put That $#!t on Everything, Do You?” The “IPTSOE, Do You?” video contest encourages hot sauce users to step up and proudly show their unwavering dedication to Frank’s RedHot for the chance to win $25,000 and appear with Ethel in a future Frank’s RedHot commercial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7526851-franks-redhot-iptsoe-contest/
From unique flavor blends like chili and mint to more cost conscious bites, new sweets and snacks hitting the store shelves in 2011 aim to satisfy ever-evolving consumer appetites. Smart, simple, flavor-packed, good value and nutrient-enhanced products led the more than 2,000 new confectionery and snack foods being revealed May 24-26 at the 2011 SWEETS & SNACKS EXPO® in Chicago. The SWEETS & SNACKS EXPO® will debut the hottest new products from more than 550 companies leading the industry in developing new flavors for consumers to savor a taste of happiness.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nca/50321/
It was January 2012, Isaac dribbled the ball; shot it through the hoop, swish! This was a simple moment the 15-year-old athlete who once participated in cross country, soccer and basketball, thought he’d never experience again. Ten months earlier, Isaac was diagnosed with a brain tumor. He became a patient at St. Jude Children’s Research Hospital® and through extensive treatment and care, his cancer is in remission and he is able to play the sports he loves.
Chili’s® Grill & Bar is helping St. Jude patients like Isaac enjoy their own special, everyday moments through the brand’s ninth annual Create-A-Pepper to Fight Childhood Cancer campaign. Participating Chili’s restaurants nationwide and in Puerto Rico are joining in the fight against childhood cancer and other life-threatening diseases. September is National Childhood Cancer Awareness month and through Sept. 26, Chili’s guests can help the cause by donating at their local restaurants and online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57540-chili-s-create-a-pepper-for-st-jude
