Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed.
The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.
The Times of India “A Day in the Life of Chennai” advertisement won the historic first Cannes Golden Lion for a film from India. It was produced by Good Morning films (www.goodmorningfilms.com)
The main crew that set out to shoot this film was not unlike a task force from the UN. UP-ite, Bengali, Punjabi, Parsi, Malayalee, Hyderabadi, Englishman from Australia and Germany and of course Tamilians of Chennai all comprised the backgrounds of the chief technicians of this film.
Jason West (of “Rock on” fame) was entrusted with shooting the Times Of India film and the music was produced by Vijay Anthony and sung by the renowned female folk singer Chinnaponnu.
The location used was Kasimedu - Chennai’s Dharavi, Dongri and Kamatipura all rolled into one. Surprisingly this underbelly of Chennai proved to be not only the most exciting but also the most cooperative and accommodating for our shoot.
The cutouts from the ad ranged from 12 to 50 feet! With the monstrous size of 50 feet also came the nightmarish logistics that were minor issues compared to the fact that all cut outs (except those of the ruling party) were banned from being put up in the city of Chennai! Some swift maneuvering so in some cases, we had to just had to sneak in, get our shots and get out without disrupting normal activity and attract unwanted attention!
The official permission letter for shooting on the various public locations across Chennai reached us only on Day 2 of the shoot and that too with allotted time slots which were the complete opposite of what was requested in the shooting plan submitted to the cops!
Brilliant maneuvering by the production team and some kamikaze shooting techniques adapted by director Bob and DOP Jason resulted in some of the memorable shots and moments of the film.
The ad depicts a man walking through a city on a series of red wires and closes with the strap line "Let your mind wander". Each wire represents a thought inspired by reading The Economist and the journey is a metaphor for the pleasure of connecting different ideas. Gradually, he climbs higher and higher as his mind elevates him.
Liz McClarnon teams up with Andrex to launch sexy limited edition knickers designed to celebrate the launch of the most luxurious toilet tissue ever, Andrex® Shea Butter.
If you kill yourself at the gym to get that tight, firm butt to perky perfection then you
owe it to yourself and maybe your special somebody to show it off. Liz McClarnon teams up
with Andrex to launch sexy limited edition knickers designed to celebrate the launch of the
most luxurious toilet tissue ever, Andrex® Shea Butter.
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