The new edition of the Habanos Festival will feature an outstanding international musical line-up. For five whole days, from the 29th of February to the 4th of March, this annual event dedicated to Habano cigars will gather more than 1,500 attendees from over 50 countries that will discover this year’s major launches in an exclusive and inspiring setting.
The Welcome Event, dedicated to the Hoyo de Monterrey Reserva Cosecha 2012, will have Alexander Abreu, renowned trumpet player, composer and winner of a Latin Grammy, and his group Havana D’Primera to close the evening. On the other hand, the Gala Evening, in tribute to Cohiba on its 50th Anniversary, will feature performances by such distinguished artists as Chucho Valdés, the Cuban pianist and composer, winner of five Grammys and three Latin Grammys; Estrella Morente, the Spanish Flamenco singer; or Jorge Drexler, the Uruguayan singer and songwriter, winner of an Oscar and two Latin Grammys. They will share the stage with rising popular international names in Cuban music such as Alain Pérez, Geidi Chapman and Cucu Diamantes.
Talent will also be enjoyed at the International Habanosommelier contest, that this year celebrates its 15th anniversary, and will bring together the world’s best “Habanosommeliers”, the winners of all the previous editions, with the challenge of finding the “Maestro de Maestros” of Habanos pairings with the most famous drinks and cocktails.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7767951-top-music-artists-to-play-habanos-festival/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
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Cuba was witness once again to the largest annual international event celebrating the Habano culture. The festival has come to an end with the celebration of the Gala Evening that paid tribute to the Cohiba brand on its 50th Anniversary, with exclusive tastings of its new releases. The gala hosted 1,200 guests that enjoyed live performances by Cuban pianist and composer, Chucho Valdes; the Spanish flamenco singer, Estrella Morente; and the Uruguayan singer-songwriter Jorge Drexler.
This year the traditional humidor auction of seven collector items reached a total of 865.000€ that will be entirely donated to the Cuban Public Health System. This edition has been especially unique thanks to the auction of the first humidor (01/50) of the exclusive special series “Cohiba 50 Aniversario”, which raised 320.000 euros. This humidor is an authentic work of art and a unique collector's item, and heralds a true innovation in terms of traditional craftsmanship and technical design and development.
During the evening, the “Maestro de Maestros” was chosen in the XV International Habanosommelier Contest. The winner was Juan Jesús Machín from Cuba. Luis Manuel García Urrea (United Arab Emirates) and Pedro Tejeda (Cuba) were runners-up in second and third place respectively.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7779251-international-stars-xviii-habanos-festival/
La Embajada’, último estreno exclusivo del canal de series de Atresmedia Internacional, es un thriller emocional que navega por los territorios de la ambición personal, el poder a cualquier precio, la intriga, la traición, la pasión desmedida, la lujuria y el amor.
Localizada en Tailandia, ‘La Embajada’ tiene como uno de sus protagonistas a Luis Salinas, nuevo embajador español en este país asiático. Hasta allí se traslada con su familia, y el propósito de dar un nuevo rumbo a sus vidas y realizar su cometido de manera inmaculada. Sin embargo, este país y el lujoso universo en el que se mueven los personajes se convertirán en el principio del fin de su vida personal y profesional.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7789951-atresmedia-bambu-producciones-la-embajada/
Discovery en Español comienza el Mes de la Hispanidad con el estreno de TEXAS TROCAS, una serie en formato docu-reality que tiene como protagonistas a los Méndez, una exitosa familia mexicoamericana de San Antonio, Texas, quienes se especializan en convertir viejos camiones en verdaderas obras de arte. TEXAS TROCAS (#TexasTrocas), se transmitirá los lunes a las 10PM E/P a partir del 15 de septiembre, durante “Lunes de motores”, uno de los bloques de programación preferidos de la audiencia.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/players/Spanish/7308351-discovery-en-espanol-new-texas-trocas-on-lunes-de-motores-for-hispanic-heritage-month/
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Septiembre es el Mes Nacional de la Preparación y la Oficina para el Manejo de Emergencias de Nueva York está invitando a los neoyorquinos a prepararse antes de que se presente un desastre.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/players/Spanish/7314952-oem-fema-ad-council-septiembre-mes-nacional-para-la-preparacion-cuidad-de-nueva-york/
El pasado domingo 5 de junio, El Dasa, protagonista de la exitosa serie “El Vato”, ofreció un concierto gratuito en Universal CityWalk™ presentado por NBC UNIVERSO donde fans de todas las edades acudieron a ver a su ídolo. El popular locutor de la Súper Estrella 107.1 FM, Eddie “Piolín” Sotelo, estuvo a cargo de la conducción y de presentar al talentoso y carismático cantante de Hermosillo, Sonora. Para descargar imágenes de los mejores momentos del concierto de El Dasa haga clic aquí y para ver el video, ingrese aquí.
El Dasa arrancó el concierto cantando “Perdí el Sombrero”, el tema principal de “El Vato”, la serie original de NBC UNIVERSO creada para el mercado hispano en Estados Unidos. Luego le siguió con “Alegre y Enamorado”, un tema que rinde tributo a todos los estados de México y donde la emoción de los asistentes se sintió cada vez que se mencionaba su estado natal. Pero el ambiente se prendió cuando el Dasa empezó a bailar con sus movimientos sensuales de cadera al cantar “Mentirosa”. La canción que desató gritos efusivos fue cuando El Dasa dedicó a todas las damitas “Por ser Bonita”. Aparte de cantar sus éxitos y otras clásicas canciones de banda, los asistentes tuvieron la primicia de escuchar “Ya me vi”, el primer sencillo de su nuevo material discográfico que saldrá a la venta este verano.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7609253-nbc-universo-el-vato-citywalk/
Match Group (MTCH) y Univision Communications Inc. (UCI) anunciaron hoy el lanzamiento de Chispa, una nueva app de citas, para que los solteros latinos busquen pareja, se conozcan y conversen por internet. Las dos compañías han lanzado juntas una aplicación gratis para encontrar pareja, que ya está disponible en el país en tiendas de aplicaciones de Google Play y iOS.
Según el Censo de Estados Unidos, entre los 57 millones de hispanos en Estados Unidos, aproximadamente 13 millones no están casados, no tienen pareja o no tienen una relación romántica.
To view the multimedia release go to:
https://www.multivu.com/players/Spanish/8240851-match-univision-chispa-latino-dating-app/
Café Bustelo® is partnering with the Hispanic Association of Colleges and Universities (HACU) to launch the fifth-annual Café Bustelo El Café del Futuro Scholarship. Eligible U.S. students can submit their application for the opportunity to receive one of ten $5,000 scholarships. All eligible applications must be received by Friday, May 25, 2018 at 11:59 p.m. ET, and recipients will be announced on or about September 15, 2018. For complete information and guidelines, please visit here.
Café Bustelo is asking students of Latino descent to submit an application that includes an 800-words or less essay in English or Spanish describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240351-cafe-bustelo-el-cafe-del-futuro-scholarship/
