Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
This month, MultiVu, PR Newswire’s full service multimedia and broadcast division, celebrates 10 years of providing innovative communications services to tens of thousands of companies globally.
Since its inception in April 2002, MultiVu has been committed to delivering its clients the best-of-the-best in talent, production services and multimedia platforms that allow them to create the most dynamic campaigns and engage their audiences through all of the channels on which they are active. Coupled with PR Newswire’s nearly 60-year legacy in the communications industry and superior distribution network, MultiVu’s offering remains unique and unparalleled.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56011-multivu-prnewswire-10-year-anniversary-broadcast-multimedia-industry
Otis Elevator Company, the United Technologies Corp. (NYSE:UTX) unit which powered cities skyward and moves passengers up and down structures as diverse as the Eiffel Tower, the Empire State Building and the Kremlin, celebrates its 160th anniversary with the promise to harness the power of the sun.
Founder Elisha Otis sold his first elevator in 1853, after developing the safety brake designed so that, “if the rope breaks the platform cannot fall.” Over the past 100 years, Otis, a $12 billion unit of UTC, has provided elevators to eight of the ten World’s Tallest Buildings, including the Burj Khalifa in Dubai, and the Shanghai World Financial Center in China, as well as the iconic Empire State Building in New York City.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60420-otis-elevator-company-marks-160-th-anniversary
Mitsubishi Motors North America, Inc. (MMNA) showcases a pair of dynamic new product offerings at the 2012 Los Angeles Auto Show: the all-new 2014 Mitsubishi Outlander crossover and the sharp-looking Outlander Sport Limited Edition compact crossover that commemorates the 30th anniversary of Mitsubishi Motors entering the North American marketplace.
Advanced Technology, Upscale Trim Highlight All-New 2014 Mitsubishi Outlander
With its sleek new interior/exterior design direction, high-quality cabin materials, and reduced fuel consumption, the all-new 2014 Outlander is an affordably-priced crossover that is an ideal vehicle for the cost-conscience automotive consumer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49385/
Happy Anniversary, MARTINI®! Bacardi Limited is marking the 150th anniversary of its world-famous MARTINI brand, and with it, a century and a half of an unrivaled heritage that has made MARTINI the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. MARTINI is sharing the moment through retail exclusives, commemorative labels, refreshing cocktails and one-of-a-kind collaborations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60949-bacardi-limited-martini-150-anniversary-vermouth-italian-sparkling-wine
Award-winning Half Moon Cay, Holland America Line’s private Bahamian island, celebrated its 15th anniversary this Caribbean cruise season, and to commemorate the milestone the cruise line has enhanced island offerings and features.
Guests to the island will notice five new, colorful, two-story Beach Villas available for rent during each call. The luxury hideaways boast exclusive hot tubs on the second floor and provide private accommodations for guests while they relax and experience the island’s highlights. Other beach cabanas were refreshed, and the Grand Cabana received new décor and a slide from the cabana deck straight into the ocean.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55576-holland-america-line-celebrates-15-years-with-enhanced-island-offerings
March of Dimes, the leading non-profit organization for maternal and infant health, will celebrate its 75th anniversary in 2013 and its ongoing work to help all babies get a healthy start in life. About 4 million babies are born in the United States each year, and the March of Dimes has helped each and every one through research, education, vaccines, and breakthroughs.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59684-march-of-dimes-75th-anniversary/
What started as an invention to control humidity in a New York printing plant in 1902 has forever changed the way people around the world live, work and play. July 17th marks the 110th anniversary of the invention of modern air conditioning by Dr. Willis H. Carrier, inventor and founder of Carrier, the world’s leader in high technology heating, air-conditioning and refrigeration solutions and a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX)
On July 17, 1902, Carrier, a young research engineer just a year out of Cornell University, finalized the design to stabilize the humidity in the air so the dimensions of the paper at the Sackett & Wilhelms Lithography and Printing Company in Brooklyn, N.Y., would remain constant throughout the printing process. Since then this innovation has been applied to everything from malls to manufacturing facilities, buses to businesses and houses to hospitals – all looking to establish a comfortable environment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54996-carrier-modern-air-conditioning-110-years-of-making-the-world-a-cool-place
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
Abbott has selected 40 undergraduate and graduate students living with cystic fibrosis (CF) to each receive a $2,500 CFCareForward Scholarship for use during the 2012-2013 academic year. Recipients were chosen based on their impressive academic merits, community involvement and creativity, and will now compete for two additional scholarships for a total award of $20,000 each – in honor of the 20th anniversary of the program. From now until Sept. 11, 2012, the public is invited to vote at www.CFCareForwardScholarship.com to help determine this year’s Thriving Undergraduate and Graduate Student winners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56750-2012-cfcareforward-scholarships-announced-voting-open
Alison Sweeney and Mika Brzezinski co-hosted the 10th Anniversary of the More Magazine/Fitness Magazine Women’s Half-Marathon in Central Park on Sunday, April 14, 2013. More than 7,550 women from around the world took part in the race—the largest women’s-only half-marathon in the country—established by More and Fitness magazines in partnership with New York Road Runners. Sweeney and Brzezinski both participated in the race for the first time and crossed the finish line within two hours before a cheering crowd of 16,000; Sweeney finished in 1:59:50 and Brzezinski finished in 1:49:19.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60836-more-fitness-magazine-women-s-half-marathon-alison-sweeney-mika-brzezinski
On Wednesday, May 22, 2013, the American Cancer Society will celebrate 100 years of saving lives and creating a world with more birthdays. The Society is using the historic milestone as an opportunity to encourage everyone to participate in a Moment Against Silence by pledging to do one thing to help finish the fight against cancer, such as making a donation, enrolling in the research study called Cancer Prevention Study-3 to help better understand how to prevent cancer, and making healthy choices to reduce cancer risk. For details, go to cancer.org/fight.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61110-american-cancer-society-acs-100th-birthday-events
