With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today.
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Sleek, innovative and exceptionally efficient: the Saab PhoeniX concept car showcases design features and technologies which will shape the next generation of cars from Saab.
Based on new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces ‘aeromotional’ design: a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab’s first car, the iconic Ursaab.
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Vivid Sydney, the largest light and music festival in the Southern Hemisphere, starts tonight with new events and large scale urban lighting never seen before in Sydney.
New South Wales Minister for Tourism Jodi McKay said Vivid Sydney is a major celebration of Australia's only global city between 27 May and 21 June.
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Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced today that the U.S. Food and Drug Administration (FDA) has approved the company’s antibacterial drug DIFICID™ (fidaxomicin) tablets for the treatment of Clostridium difficile-associated diarrhea (CDAD) in adults 18 years of age and older. CDAD is a significant medical problem in hospitals and long-term care facilities, and is beginning to emerge in the community among people previously at low risk for the disease. In the largest Phase 3 clinical studies ever conducted in CDAD, DIFICID had clinical response rates at the end of treatment that were non-inferior to oral vancomycin. DIFICID was superior to vancomycin in sustaining clinical response through 25 days beyond the end of treatment. DIFICID is the only FDA-approved antibacterial drug proven to be superior to vancomycin in sustained clinical response for CDAD.
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Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
Sprint (NYSE: S) and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.
Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee. Last night, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.
To view Multimedia News Release, to go http://www.multivu.com/mnr/51958-lg-marquee-launch-party-at-nyc-fashion-week-with-milk-studios-stacy-london
Six Flags Magic Mountain, in celebration of 40 years of thrill ride innovation, today announced an unprecedented year of capital expansions with three new roller coaster experiences slated for the Valencia theme park in 2011. With these additions, Six Flags Magic Mountain regains the coveted Coaster Capital of the World crown - with a total of 18 roller coasters - more than any other theme park on the planet.
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Alstom and Virgin Trains have unveiled a new look for one of the fifty-two high-speed tilting Pendolino trains serving the West Coast Main Line.
The train, renamed “Alstom Pendolino” by Virgin Trains CEO Tony Collins during a ceremony at Euston station, London, now displays a specially designed Alstom branding alongside that of Virgin. This is in recognition of the successful partnership between the two companies, established in 1999, which underpins the delivery of a world class intercity service. The fleet, built and maintained by Alstom, is one of the most intensively used in the world, with 47 trains in service every day, covering over 16.5 million miles per year.
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Two Merck research scientists, Nancy A. Thornberry and Ann E. Weber, Ph.D., will receive the Discoverers Award, the highest honor from the Pharmaceutical Research and Manufacturers of America (PhRMA), during a ceremony tonight at the Liberty Science Center in Jersey City, N.J.
They will be recognized for their leadership in the discovery of JANUVIA®, a once-daily pill that helps patients with type 2 diabetes control glucose in conjunction with diet and exercise. Though women have been part of teams honored with the Discoverers Award in the past, this is the first time in the award’s 24-year history that women alone have won.
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Based on its recent analysis of the condition monitoring market, Frost & Sullivan recognizes GE’s Bently Nevada® product line, a unit of GE Measurement & Control Solutions, with the 2011 Global Frost & Sullivan Award for Customer Value Enhancement. The company leverages more than 50 years of experience in condition monitoring to understand the issues of customers in a wide variety of industries. It follows a customer-driven innovation strategy when developing new products or enhancing existing product capabilities to address those issues.
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In the days when “tweets” were bird sounds and a “text” was a book, workplace blunders had a limited audience. Now, however, these missteps can receive broad exposure -- with unhappy consequences: Three out of four (76 percent) human resources (HR) managers polled by Robert Half said technology etiquette breaches can affect a person’s career prospects.
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Nespresso, the pioneer and reference for premium portioned coffee, officially opened its largest boutique in the Southern Hemisphere on December 2nd, 2010. The Sydney boutique, fronting the prestigious redeveloped Pitt Street Mall, is the fifth Nespresso flagship boutique to open this year. With new flagships in Brussels, Miami, New York SoHo, Munich and now Sydney, each flagship combines signature Nespresso style while reflecting the distinct identities of the global cities each serves. More than just a retail space, each flagship and boutique plays a vital role in connecting and energising local Nespresso lovers into a vibrant brand community.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nespresso/46316/
