During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
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Swiss Watch Company, Longines hosted A Day With A Legend Event at Fink’s Jewelers Tuesday, November 16th at their Tysons Corner location. Brand ambassador and tennis legend Andre Agassi spoke to children from the USTA Mid/Atlantic and fans about his views on education in America, the Longines Elegance Scholarship Fund, his school- The Andre Agassi College Preparatory Academy and the work of his foundation- the Andre Agassi Foundation for Education. The foundation has raised $150 million for education initiatives since it’s founding in 1994. Mr. Agassi was accompanied by a graduating senior- Micah Jones from his Nevada-based preparatory academy.
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AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
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Sears and Kmart are spreading the holiday spirit early by changing the lives of one very special family and two well deserving charities as they announce the grand prize winner of the Shop Your Way Rewards “What Would You Do With One Billion Points?” contest. Todd Benjamin, resident of Lakewood, Colo., was named the winner for the national Sears and Kmart contest and received half of the prize value and the other half will be donated to the Rocky Mountain Rett Association (RMRA) and St. Jude Children’s Research Hospital.
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There was a festive feel to December’s Meet the Media, as public relations and communications professionals gathered at Wax Chandlers Hall in the heart of the City to hear Oliver Ralph, UK Companies Editor of the FT, give an insight into the structure, daily activities and relevant contacts at the FT globally. There was also invaluable advice on best practice in regards to your story reaching the paper and its electronic counterparts.
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Shock Top and Stan Herd, the world's preeminent representational Earthwork artist, are collaborating on a series of original Earthworks a first for the artist and the beer brand. The series will reflect the essence of the beer, both theoretically (designed to embody the unique, free-spirit of the beer) and literally (produced with materials that are ingredients of the beer, including wheat and oranges). The series is comprised of three Earthworks, the first of which was unveiled today in Austin, Texas.
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The 10th annual Avon Foundation for Women Gala tonight honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held at Cipriani 42nd Street in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. The event was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
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Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
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With the arrival of the all-new CT 200h premium hybrid compact in showrooms later this month, Lexus introduces a vehicle that breaks the mold of conventional hybrids. It delivers what many thought was impossible—a hybrid with sporty, sexy styling, dynamic handling, best in class mileage and all the luxury of a Lexus.
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The Asian Awards 2011, in partnership with Lebara, has launched into its second year of celebrating the best in South Asian achievement. The House of Lords recently played host to 20 world-class leaders from the worlds of politics, business, sport, media, arts and technology - who gathered to choose winners from a short-list of inspirational luminaries and pioneers who have carved out their own places in history.
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The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
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March 24th is National Chocolate Covered Raisin Day and in celebration NESTLÉ® RAISINETS® took over the small town of Raisin City, California renaming it: “RAISINETS City” for the day! Costumed RAISINETS characters rolled into town and word quickly spread. Raisin City’s 167 residents poured into the town square where they were treated to delicious RAISINETS, as well as a fun-filled day of RAISINETS-themed activities including a parade, relay race, and more.
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