In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
TCO Certified, the worldwide third party sustainability label TCO Certified, the worldwide third party sustainability label for IT products, today launched TCO Certified Tablets, the program’s first sustainability certification for tablet PCs. The TCO Certified Tablets label offers IT buyers a way to more easily identify tablets designed to help them meet sustainability demands while not compromising the user experience. The launch coincides with the announcement that the Samsung SLATE PC Series 7 is the first tablet to meet the label’s demanding criteria for environmental design, ergonomics and social responsibility.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/52161/for IT products, today launched TCO Certified Tablets, the program’s first sustainability certification for tablet PCs. The TCO Certified Tablets label offers IT buyers a way to more easily identify tablets designed to help them meet sustainability demands while not compromising the user experience. The launch coincides with the announcement that the Samsung SLATE PC Series 7 is the first tablet to meet the label’s demanding criteria for environmental design, ergonomics and social responsibility.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/52161/
Helping defy time, Amway’s ARTISTRY® brand announces the launch of ARTISTRY Creme LuXury Eye. The eye area claims the thinnest skin on the face – an area prone to sun and environmental damage, and first to show the visible signs of aging. Creme LuXury Eye helps skin act up to 15 years younger by delivering a total transformation 360° around the upper and lower eye area.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51140-amway-launches-artistry-creme-luxury-eye
Atlantic Recording Artist and Pop Idol Cody Simpson today teamed up with The Wish Factory, Inc. to launch an assortment of Cody Simpson dolls, which are available exclusively at Toys“R”Us stores nationwide and online. To celebrate the arrival of this exciting new product, Cody Simpson unveiled two dolls and also had the chance to meet some of his biggest fans during a special event at Toys“R”Us Times Square. Two-hundred lucky fans that purchased the doll were given the opportunity to meet Cody and have their doll signed by the teen sensation himself while thousands of fans attended for the chance to see Cody Simpson in person.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53372-cody-simpson-toys-r-us-times-square-nyc-doll-launch-signing
Imagine how much fun it would be to help create a dream dog park that you and your best buddy and your entire community could enjoy! For millions of dog owners, life truly is better together with their four-legged friends. To celebrate these special relationships, Beneful® brand dog food is announcing a first-of-its-kind contest that could make one lucky dog owner’s dream come true.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/beneful/43433/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
ARC is the first all-in-one content engagement platform that lets you easily, quickly and widely distribute your multimedia content – especially video - across multiple digital channels to all of your key audiences. Unlike widgets or microsites or passive media players, ARC brings together everything you need to drive content marketing results:
A highly accessible and interactive format. Massive distribution via PR Newswire’s industry-leading multimedia content distribution network. Dynamic, “on-the-fly” update-ability. Along with extreme speed, efficiency and measurability. No other digital platform does more to make your content marketing programs successfully deliver measurable results.
For more information, go to http://www.multivu.com/players/English/48198-PRNewswire-ARC-Marketing/
“Like” pets? Saving homeless pets’ lives is now as easy as adding an application to your Facebook profile. Share a Pic, Save a Pet, created by non-profit PetSmart Charities® and powered by Adopt-a-Pet.com, is a unique online application to drive public awareness and increase adoptions of the nearly 8 million homeless pets in the United States.
Share a Pic, Save a Pet transforms individual Facebook profiles into social billboards, alerting their friends, family and followers about adoptable pets in their own community that need lifelong, loving homes. Specifically, the application gives Facebook users a unique way to ‘donate’ their profile to save pets in the community, showcasing local pets’ pictures and information about where they can be adopted.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55439-petsmart-charities-launches-facebook-application-share-a-pic-save-a-pet
Known for delivering premium external storage solutions engineered to meet the needs of the Apple® Mac® community, G-Technology today announced its G-ACADEMY educational series. The goal of the G-ACADEMY program is to help others see creativity in action from the creator’s point of view. The program consists of a series of video workshops that captures filmmakers and photographers while they work, and provides behind-the-scenes views of their processes.
G-Technology also recently announced the Driven Creativity awards competition. Like the G-ACADEMY, Driven Creativity helps to support, inspire and celebrate today’s artists in film, music, photography and animation, and gives them a way to showcase their creative brilliance. The Driven Creativity awards competition is now open for submissions; $5,000 will be given to one artist for their next creative project. Creative amateurs and professionals can submit their work for Driven Creativity at http://drivencreativity.g-technology.com/.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56973-g-technology-launches-g-academy-educational-series
Reese Witherspoon, Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women, today launches the new Empowerment “Circle of Support” Necklace in recognition of International Women’s Day on March 8th. The necklace is the latest Avon fund-raising product that raises life-saving funds for the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million to end the epidemic of violence against women globally.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52893-avon-empowerment-necklace-reese-witherspoon-international-women-s-day
Get ready to take flight! The most highly anticipated thrill experience of 2012 is ready for launch. X Flight, an extreme, revolutionary wing coaster debuts today at Six Flags Great America. The Gurnee theme park’s newest coaster is one of the first-of-its-kind in the world.
X Flight is a ground-breaking wing coaster featuring state-of-the-art technology. X Flight launches riders on a flight that defies gravity, with no track above or below them. Riders sit in pairs, suspended on either side of the track with their feet dangling, as they begin their climb up a 12-story plunge launching them into speeds of 55mph through 3,000 feet of intense drops and five inversions, including a barrel roll and zero-g roll. One of the most adrenaline-pumping moments on the ride is an extreme fly-through where the coaster speeds straight toward a structure, before making a last-minute vertical flip through a keyhole cut-out.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55453-six-flags-great-america-x-flight-cutting-edge-wing-coaster-takes-flight
