Discovery en Español comienza el Mes de la Hispanidad con el estreno de TEXAS TROCAS, una serie en formato docu-reality que tiene como protagonistas a los Méndez, una exitosa familia mexicoamericana de San Antonio, Texas, quienes se especializan en convertir viejos camiones en verdaderas obras de arte. TEXAS TROCAS (#TexasTrocas), se transmitirá los lunes a las 10PM E/P a partir del 15 de septiembre, durante “Lunes de motores”, uno de los bloques de programación preferidos de la audiencia.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/players/Spanish/7308351-discovery-en-espanol-new-texas-trocas-on-lunes-de-motores-for-hispanic-heritage-month/
MundoFox anunció el día de hoy el estreno de la telenovela, “¿Quién Mató a Patricia Soler?”, una producción original protagonizada por la actriz mexicana Itatí Cantoral y el actor español Miguel de Miguel. “¿Quién Mató a Patricia Soler?” marca el esperado regreso de Cantoral a la televisión. La novela se transmitirá exclusivamente por MundoFox de lunes a viernes a las 9PM/8c a partir del 9 de febrero.
Disfrute aquí de la versión interactiva en formato de comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7406051-mundofox-patricia-soler/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C. On this new reality show viewers will get to see Jenni’s five children: Chiquis, Jacqie, Mikey, Jenicka and Johnny as they step up and pull together to pursue their biggest dreams with humor and love. To download images, click here: www.image.net/TheRiveras1. To view the “The Riveras” official trailer click on: https://youtu.be/H658DG87l24.
“We want to show the world you can continue moving forward despite adversities. Yes, life without our mother has been painful and difficult. We have weak moments but at the end of the day we come together as family to figure it out,” stated Chiquis, the eldest daughter of Jenni Rivera. “Our goal is to represent our mother as the great woman she was and viewers will get to see that through all of us. It’s important to show the public who we are and to discover the truth …a lot has been said on the news and tabloids,” she added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7929651-nbc-universo-los-riveras/
The U.S. Food and Drug Administration (FDA) is alerting pregnant women about the risks of listeriosis, a foodborne disease that can severely affect a pregnant women and her unborn child.
Listeria can affect all races and ethnic groups, but pregnant women are 10 times more likely than other healthy adults to get listeriosis due to hormonal changes that affect the immune system during pregnancy. Pregnant Hispanic women are about 24 times more likely than the general population to get listeriosis. A pregnant mother may pass Listeria onto her unborn baby without even knowing it because she doesn’t feel sick at all, yet the disease can lead to miscarriage, stillbirth, premature labor, the delivery of a low birthweight infant, a wide range of health problems for a newborn, or even infant death.
To view the multimedia release go to:
https://www.multivu.com/players/English/7953451-fda-listeriosis-prevention-pregnant-women/
UNIVERSO, is set to premiere season three of the hit celeb-reality “The Riveras” starring Chiquis, Jacqie, and Mike, Jenicka and Johnny, Sunday, March 11th at 10pm /9C. The 14-episode season offers viewers a lens into the lives of the children of the late Regional Mexican music legend, Jenni Rivera as they take on life’s challenges by supporting each other. The top rated show is the only English-language reality about a Hispanic family in the U.S. and its relatability has been the key to the show’s success. “The Riveras” reflects the diversity in this country, and the fastest growing population. To get a first look of the new season, open this YouTube link https://youtu.be/bLBoX1nyadk. To download press materials, visit EPK site www.image.net/TheRiveras.
To view the multimedia release go to:
https://www.multivu.com/players/English/8265551-nbc-universo-the-riveras/
St. Jude Children’s Research Hospital® will celebrate its 14th annual FedEx/St. Jude Angels and Stars Gala, by welcoming back model and television personality, as well as co-founder, Daisy Fuentes, for an evening of fine dining and Latin music at 6:30 p.m. on Saturday, May 14, at the Intercontinental Hotel in downtown Miami. The annual event raises funds to help ensure families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Cuban-born American journalist and one of Time magazine’s “25 Most Influential Hispanics in America,” Cristina Saralegui, will be recognized for her commitment to giving back and educating the Hispanic community. “Being recognized by St. Jude Children’s Research Hospital is a true honor. Lending my voice to matters that touch my heart is what’s it’s all about. These children need our help and they need your help,” said Saralegui.
To view the multimedia release go to:
http://www.multivu.com/players/English/7758751-st-jude-angels-stars-gala/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Para celebrar el mes de la herencia hispana, que se extiende del 15 de septiembre al 15 de octubre, el Hispanic Scholarship Fund (HSF), en asociación con el Ad Council, lanza una nueva campaña de anuncios de servicio público para que los padres hispanos tengan acceso a los recursos necesarios para ayudar a sus hijos a prepararse y planificar ir a la universidad y como pagar los estudios universitarios.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/Spanish/7317152-advertising-council-y-hispanic-scholarship-fund-psa
In anticipation of its newly announced premiere date of Tuesday, December 6 at 10pm/9c, TELEMUNDO rolls out an exclusive digital prequel to the Super Series “El Chema” via Telemundo.com, VOD and the Telemundo Novelas app. With a script by writer Luis Zelkowicz, the “capítulo cero” (chapter zero) gives fans an exclusive look at El Chema’s backstory and what the character has been doing between the end of “El Señor de los Cielos” and the start of the new series. Starring Mauricio Ochmann, Mariana Seoane, Julio Bracho, Itatí Cantoral, Carmen Aub, Alexandra de la Mora, Arcelia Ramírez and Sergio Basáñez, the Super Series is directed by Danny Gavidia and Nicolás Di Blasi, and produced by Mariana Iskandarani and Patricia Benítez.
To view the multimedia release go to:
http://www.multivu.com/players/English/7980551-telemundo-el-chema-capitulo-cero/
With the help of President George H.W. Bush, Bass Pro Shops and representatives of the States of Texas and Florida, RBFF and the George H.W. Bush Vamos a Pescar™ Education Fund has announced the very first grant donations to organizations bringing conservation, education and fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, TX.
The George H.W. Bush Vamos a Pescar™ Education Fund was founded by RBFF in 2014, with an initial $125,000 donation by Bass Pro Shops Founder and CEO Johnny Morris, in honor of President George H.W. Bush’s milestone 90th birthday. The mission of the Education Fund is to bring hands-on fishing and boating experiences, along with conservation activities, to Hispanic families across the United States. This event announces the first grants made in furtherance of this mission.
To view the multimedia release go to:
http://www.multivu.com/players/English/7806451-vamos-a-pescar-ghwb-fund/
In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo/
