Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
UCLA Anderson School of Management today announced the launch of the first interactive business school alumni magazine designed exclusively as an iPad application. The free app for the redesigned publication, Assets Digital, is fully integrated in the iPad platform to provide users with a multi-dimensional and immersive storytelling experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59352-ucla-anderson-launches-first-business-school-magazine-for-ipad
Following one of the most exciting college football seasons in recent years, leading direct seller Amway today announced that it has partnered with the USA TODAY Sports Media Group (USATSMG) and the American Football Coaches Association (AFCA) in a landmark deal to sponsor some of the sport’s most endearing assets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61028-amway-sponsors-college-football-s-usa-today-coaches-poll-afca-trophy
The National Restaurant Association’s groundbreaking Kids LiveWell program is celebrating its three-year anniversary this July, the association announced today. The voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quickservice and tableservice concepts among national companies, regional chains and independent restaurants, as well as theme parks, resorts and museums.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7256851-national-restaurant-association-kids-live-well-initiative-third-anniversary/
S&T Bank (S&T) (NASDAQ: STBA), a full-service financial institution with assets of $5.8 billion, branch locations in 12 Pennsylvania counties and loan production offices in northeast and central Ohio, announced today a rebranding initiative that elevates the company’s corporate identity, while maintaining its century-long heritage…one customer at a time. To support the new look and feel, S&T will launch a brand campaign that plays on the ampersand (&) in its name. The campaign connects the major moments in customers’ lives with S&T Bank and will include television, radio, outdoor, and online components.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7288351-s-t-bank-rebranding/
Amid increasing reports of sexual assaults among college students, the Integrated Innovation Institute at Carnegie Mellon University is applying its distinctive innovation approach to accelerate marketable solutions to combat acquaintance/date rape. Two novel product prototypes, targeted to the college population and designed by graduate-student teams, employ mobile technology to galvanize bystander intervention and engender shared community responsibility.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7281051-carnegie-mellon-integrated-innovation-institute-students-innovate-against-rape/
Amid increasing reports of sexual assaults among college students, the Integrated Innovation Institute at Carnegie Mellon University is applying its distinctive innovation approach to accelerate marketable solutions to combat acquaintance/date rape. Two novel product prototypes, targeted to the college population and designed by graduate-student teams, employ mobile technology to galvanize bystander intervention and engender shared community responsibility.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7281051-carnegie-mellon-integrated-innovation-institute-students-innovate-against-rape/
