In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
Coty Inc., a leading global beauty company, has announced a partnership agreement with the National Geographic Society, identifying Davidoff Cool Water as a partner for the Pristine Seas program.
The ocean covers 72% of the surface of the Earth, but only 1% is protected. National Geographic, through the Pristine Seas Expeditions, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas. The partnership kicks off with an expedition to the Pitcairn Islands (UK territory) in the Pacific Ocean. Dr. Enric Sala, a marine ecologist and National Geographic Explorer-in-Residence who has dedicated his career to finding ways to mitigate human impacts on marine life, will lead the expedition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53777-davidoff-nationalgeographic
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
The Chevrolet Volt and Nissan Leaf earn the highest safety ratings from the Insurance Institute for Highway Safety in the first-ever U.S. crash test evaluations of plug-in electric cars. The milestone demonstrates that automakers are using the same safety engineering in new electric cars as they do in gasoline-powered vehicles.
The Volt and Leaf earn the top rating of good for front, side, rear, and rollover crash protection. With standard electronic stability control, they qualify as winners of TOP SAFETY PICK, the Institute’s award for state-of-the-art crash protection. The ratings help consumers pick vehicles that offer a higher level of protection than federal safety standards require.
Fluke Corporation, the global leader in portable electronic test and measurement technology, introduces the new Fluke® 62 Max and 62 Max+ Infrared Thermometers. These rugged, accurate, easy-to-use test tools are dust, water and drop resistant, making them ideal for the harsh conditions faced by technicians in electrical, service, HVAC, process, industrial and facilities maintenance applications.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56193-new-fluke-62-max-infrared-thermometers-dust-water-and-drop-protection
EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced EMC® Avamar® 6.0 deduplication backup software. This major new release provides the first integration with EMC Data Domain® deduplication storage systems and delivers powerful new capabilities for the protection of VMware environments.
For the multimedia version of this press release and related content, please go to: http://www.emc.com/about/news/press/2011/20110418-01.htm
WhatsWhat.me (Beta) -- a safe, secure, “kids-only” social network for “tweens” ages 7-13 -- launches today using patent-pending facial recognition technology, moderation and kid-friendly features to teach kids positive online behavior, Internet safety and related life skills (www.whatswhat.me). Compliant with the Children’s Online Privacy Protection Act (COPPA), WhatsWhat.me (Beta) provides an age-appropriate, “no-bullying allowed” community that requires parental permission to join. WhatsWhat.me (Beta) members can create profiles, interact with friends, join groups, play games, earn points and win prizes, in a fun kids’ social network that focuses on building skills while fostering appropriate online behavior. For parents, WhatsWhat.me (Beta) offers its online Parent Resource Center providing expert advice, news, Internet safety tips and information on cybersafety for children (www.whatswhat.me/parents).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whatswhat/48109/
Business consumers can now access video presentations from the fourth annual ERCOT Energy Seminar hosted by GDF SUEZ Energy Resources NA, one of the largest competitive retail electricity providers in the United States.
The event, which underscores the company’s commitment to being an information leader, called attention to a range of state, national, and global topics impacting the industry, including the Environmental Protection Agency’s Cross-State Air Pollution Rule (CSAPR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gdfsuezenergyresources/50485/
The aluminum-body 2015 Ford F-150 crew cab swept the Insurance Institute for Highway Safety’s full slate of crashworthiness evaluations to qualify for a 2015 TOP SAFETY PICK award. The F-150 extended cab turned in a good performance in 4 of 5 assessments but stumbled in the small overlap front test. The results are the first ratings for large pickups in a group the Institute is evaluating this year.
The F-150 crew cab, which Ford calls the SuperCrew, earns good ratings for occupant protection in all five IIHS crashworthiness evaluations — small overlap front, moderate overlap front, side, roof strength and head restraint evaluations. The extended cab, or SuperCab, earns good ratings in the moderate overlap front, side, roof strength and head restraint evaluations but just a marginal rating for occupant protection in a small overlap front crash.
Sixty-six vehicles earn the Insurance Institute for Highway Safety’s TOP SAFETY PICK award for 2011, including 40 cars, 25 SUVs, and a minivan. TOP SAFETY PICK recognizes vehicles that do the best job of protecting people in front, side, rollover, and rear crashes based on good ratings in Institute tests. Winners also must have available electronic stability control, a crash avoidance feature that significantly reduces crash risk. The ratings help consumers pick vehicles that offer a higher level of protection than federal safety standards require.
