Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.*
Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847951-neutrogena-choose-skin-health/
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
With 54 percent of our waking hours spent at work, the employee of the future will expect to spend more time enjoying a series of memorable events and interactions that are company-initiated, according to the 2014 Workplace Trends Report, released today by Sodexo. Now in its third year, the report examines key trends and solutions linked to higher employee retention, engagement and increased productivity in more efficient, intelligent buildings. It is critical business intelligence, considering that of the approximately 100 million people in America who are employed full-time, only 30 percent of them are engaged and inspired at work.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/62478-sodexo-workplace-trends-2014
Main goal of "Nomad Universe" is the preservation and revival of historical heritage and diversity of the original culture of peoples and ethnic groups worldwide. 1,000 participants from 90 countries will attend Nomad Universe to perform & present their cultural treasures in Art, Sport & Science.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8505551-ethnofestival-nomad-universe-in-riyadh/
Johnson Controls, the global leader in building efficiency, joined industry experts at the Greenbuild Expo in San Francisco to demonstrate the Panoptix solution, a blend of software and services to help single building owners or managers of global enterprises track and improve the performance of their buildings. Cloud-based apps provide visibility into how every system, subsystem and device is functioning. Building managers then use the information to improve building performance, reduce energy use and increase the comfort of occupants.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58343-johnson-controls-panoptix-building-efficiency-technology/
the introduction of a new place to play on the Coast. Country superstar Darius Rucker helped the resort usher in a new look and name as he played to a crowd of 17,000 as the inaugural headlining act for The Great Lawn, Harrah’s new waterfront entertainment space. Fireworks lit the night sky to kick-off the summer season and celebrate the completion of a months-long renovation to the resort, formerly known as The Grand Biloxi, which includes an upgraded, more open casino floor, new restaurants and enhanced pool experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7256051-harrahs-gulf-coast-grand-opening-grand-biloxi-casino/
This month, stylish wearable hair brand Hairdo is launching a new campaign to find their next “It” Girl. As of Monday, October 5th, fans are now able to submit their best selfies that capture the brand’s fresh, fearless personality over Facebook, Instagram, and Twitter using the tag #HairdoItGirl, or online at http://bit.ly/HairdoItGirlContest.
The grand prize winner will receive a 3-day trip to New York for a personalized makeover and photoshoot with celebrity stylist Kristina Barricelli, complete with $1000 for a Manhattan shopping spree. Ten runners-up will choose up to $500 worth of their favorite styles from the brand. Entries will be collected over the course of five weeks, and voting for the top girl will begin on Monday, November 11th. Voting will close on Monday, November 17th, and the winner will be announced the following Thursday, November 19th.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648351-hairdo-it-girl-contest/
Do you have an idea that would make your community a better place to live, and would $25,000 be a game-changer? State Farm is here with the assist. From Feb. 13 through March 6, people from the United States and Canada can submit a cause for a chance to win a $25,000 State Farm Neighborhood Assist™ grant.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60144-state-farm-neighborhood-assist/
The summer is now synonymous with gazing at your Cheetos snacks and letting your imagination run wild – pondering, “is that a dog? a unicorn? a sailboat? a Flamin’ Hot cat?” For imaginative snackers, each Cheetos shape offers the opportunity to find the unexpected, and potentially be rewarded for it.
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack.
Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a-lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won you a tropical vacation. A guitar? Your very own custom electric guitar and concert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8357851-cheetos-win-what-you-see-contest/
Thirty-six warriors coping with service-connected injuries will join Wounded Warrior Project® (WWP) on a monumental cross-country journey to raise awareness for veteran issues, tomorrow. Soldier Ride Across America – beginning at One World Trade in New York City and ending at Ocean Beach, California – commemorates the 15-year anniversary of Chris Carney’s historic coast-to-coast cycling venture in support of wounded warrior, which spurred the creation of the WWP Soldier Ride® program.
After the first ride, several combat warriors who returned from Operation Enduring Freedom with visible and invisible injuries joined Chris for another cross-country ride. This second trek across the nation united wounded warriors and helped them redefine personal strengths and rekindle the battle buddy mentality so crucial in military service. Despite many obstacles, the group of warriors refused to give up – using the experience as a catalyst to show the public and themselves that with support and motivation, anything is possible.
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
Hennessy, the world’s best-selling Cognac, is proud to release an epic short film by legendary director Ridley Scott, who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will air during a commercial break for the 91st Oscars® telecast on February 24, 2019, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494651-hennessy-ridley-scott-the-seven-worlds-short-film/
Eagle Rare Kentucky Straight Bourbon Whiskey has named Alana Miller of St. Pauls, North Carolina, as the winner of the Grand Prize 2015 Rare Life Award. Eagle Rare will donate $50,000 to Miller’s charity, Blind Cat Rescue & Sanctuary, and host an awards ceremony in St. Pauls on March 14.
The Rare Life Award is an annual recognition program created to honor individuals who exhibit courage, leadership, survival, devotion, character and heroism. Candidates are nominated by friends, family and colleagues. Their stories and photos are posted online at www.eaglerarelife.com, where many people vote for their favorite inspirational stories.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462651-blind-cat-rescue-eagle-rare-award-2015/
