The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45022/
Leviton, a leading global manufacturer of electrical devices, today introduced state-of-the-art Universal Dimmers, engineered to provide homeowners optimal control of current and emerging incandescent, dimmable CFL and dimmable LED bulbs without sacrificing performance. Recognizing that newer, energy-efficient bulbs have specific needs for effective dimming, Leviton worked with bulb manufacturers to develop dimmers that are tested and proven effective to function in harmony with the latest bulb innovations. The new devices give retailers, distributors and contractors the ability to offer a single lighting control capable of properly dimming next-generation lighting sources while remaining backwards compatible with current bulbs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53188-leviton-universal-dimmers-compatible-with-led-cfl-incandescent-bulbs
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
The Ad Council and American Heart Association today launched a national multimedia public service advertising (PSA) campaign that encourages bystanders to use Hands-Only CPR (cardiopulmonary resuscitation) when an adult collapses and is unresponsive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40053/
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
Men are 24 percent less likely than women to have visited the doctor within the past year, according to new data released today by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ). In addition, men are about 30 percent more likely than women to be hospitalized for preventable conditions such as congestive heart failure and complications from diabetes, according to new AHRQ data.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44387/
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Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil — the hydrating and shine-intense “liquid gold” of Morocco — to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand’s foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cremeofnature/45167/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45023/
According to research released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], 2012 is shaping up to be the year of “do-it-yourself” among American consumers. From travel to fitness to managing money, the What’s on Your Slate? poll from Chase SlateSM with Blueprint® reveals that people are taking steps to achieve their goals – and have fun – on their own terms this year. For example, 46 percent will exercise at home or outdoors instead of at a gym or health club, and 59 percent will pamper themselves at home rather than making visits to a spa or salon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53597-chase-card-services-poll-americans-embrace-do-it-yourself-lifestyle-diy
