Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Today, positivity is more important than ever as people search for relief from economic turmoil and negative headlines. To recognize and celebrate the impact that positivity makes in people’s lives every day, Amway is launching the Positivity Project Contest. This online program provides an opportunity for individuals to share stories about how the “Power of Positive” has changed their lives or the life of someone they know.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/43319/
For the second straight year, State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization. Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better state, fans can support the causes that mean the most to them and take their shot at winning one of the $18,000 weekly donations for their favorite charity and a trip for two to the 2011 World Series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51025-state-farm-go-to-bat
45 percent of working Americans let their hard earned time off go to waste in 2009 and 78 percent anticipate leaving as many as 10 vacation days unused this year (Last Minute Travel survey, July 2010), Royal Caribbean launches Vacation Daze – an online video dedicated to showcasing this unfortunate reality of letting your vacation days slip away.
Adopt-A-Classroom increases opportunity for student success by empowering teachers with community partners and funds to purchase resources for the classroom.
Teachers, our education system’s most integral component, suffer from inadequate resources in the classroom, which, in turn, hampers their ability to meet students’ needs. To compensate, teachers spend an average of $1,200 of their own money every school year - totally $4 billion annually - purchasing materials for their classrooms, undermining teacher morale, and ultimately student success.
Adopt-A-Classroom empowers teachers with additional funds to mitigate their out-of-pocket expenses and to purchase hands-on learning resources so they can transform their classrooms into vibrant centers for learning. The community support not only bolsters teacher morale but also student enthusiasm for school.
In honor of Hispanic Heritage Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Family Values.” This unique campaign celebrates the strong positive ideals shared by Hispanic Americans and the Marine Corps by featuring the personal testimonials of Latino men and women currently serving. “Family Values” will run nationally online from September 15 through October 15 and will also feature print and radio PSA creative extensions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marines/46141/
Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today introduces Safety 1st® TV (www.Safety1stTV.com), an interactive online video resource for parents. A trusted brand in child safety for over 25 years, Safety 1st® makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/43570/
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Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54944-everyday-health-trium-youtube-joy-bauer-dr-laura-berman-jillian-michaels
