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The video explains the aida marketing model in simple terms. The aida concept ishttp://www.globalintegra.com/blog/ Wouldn't you be glad to see your marketing efforts pay? Indeed you would! Watch this video to get insight into a common pattern seen with successful marketing campaigns. popular and can be adapted across sales and advertising as well. The aida marketing model can be used across any platform be it conventional advertising or new media. When you strategize your marketing campaigns such that it follows aida model of communication all the way to the end, it is bound to be a big success.