Thousands converged onto Addams Medill Park in Chicago during one of the nation’s largest 3-day Latin alternative music festivals, Ruido Fest.
Toyota returned to the festival as the exclusive automotive sponsor of the musical extravaganza bringing the Toyota Música experience to life with a variety of activities and performances highlighting emerging artists and providing festivalgoers a weekend packed with musical delights.
Toyota has supported music in Chicago and the surrounding region for a number of years through participation in a number of music festivals as well as philanthropy. In addition to Ruido Fest, Toyota is gearing up for an epic return to the Lollapalooza festival in August.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053351-toyota-music-den-ruido-fest/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
http://www.osv.ltd.uk/toyota.php There are cars that get your heart racing – cars that go fast, look mean and deserve to be driven by rock stars. The Toyota MK3 Avensis is not one of those vehicles. The sensible hauler seems to be the perfect car for an accountant or librarian. Even though it isn’t the most inspiring machine, the Toyota does have many respectable qualities...See more http://www.osv.ltd.uk/toyota.php
Littered cigarette butts are more than just an eye sore. According to environmental clean-up reports, cigarette butts are the No. 1 littered item on U.S. roadways and the No. 1 item found on beaches and waterways worldwide. A new survey conducted by Legacy, shows that while more than 88 percent of Americans surveyed think that cigarette butts are an environmental concern, more than 44 percent of those polled who had ever smoked admit to having dropped a cigarette on the ground and nearly 32 percent have dropped a cigarette out of a car window.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53122-legacy-leave-no-trace-psa-toxic-waste-cigarette-litter-earth-day
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
The best hybrids give you the best of both worlds: some zero-emission motoring, as well as greater range for longer journeys
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Finding yourself stranded in your car due to treacherous conditions like snow, ice, poor visibility and slick roads only to discover you have junk in the trunk, rather than the necessary roadside emergency supplies, can place you and your family in jeopardy.
According to a new survey by State Farm® and KRC Research, more than 60 percent of drivers had some sort of “junk” (non-emergency supplies) in their trunk ranging from extra clothes and shoes to used food or drink containers. While 99 percent of drivers had at least one emergency supply in their vehicle, such as spare tire or jumper cables, a mere nine percent carried all the essential emergency roadside supplies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56805-state-farm-survey-few-drivers-keep-emergency-supplies-in-vehicle
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
